SGB Today Apparel
Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
Huk Performance Fishing Apparel Introduces Mossy Oak Stormwater Pattern
The Mossy Oak Stormwater pattern represents what every fisherman respects—stormy waters, choppy seas, swirling gray skies, and charging swells.
Primal Partners with the National Cycling League
Through the agreement, Primal is the exclusive pro-tour cycling apparel provider for NCL’s Denver Disruptors, Miami Nights and Atlanta Rise.
FedEx delivers the Vince Lombardi Trophy to Las Vegas ahead of Super Bowl LVIII
Fans in the Las Vegas area can view the trophy up close at the Super Bowl Experience Presented by Toyota through February 10 at the Mandalay Bay Convention Center.
Agassi, Graf, McEnroe, and Sharapova compete for $1M Purse in Pickleball Slam 2
In the main event, Andrew Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova.
Adidas x Song for the Mute Drop Third Collaboration
Adidas Originals’ third collaboration with Song for the Mute includes footwear and apparel fusing nostalgia with a contemporary vibe.
Carhartt Redefines Women’s Workwear with Spring 2024 Collection
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Filson to Launch Womenswear Collection
The 127-year-old Seattle, WA-based American heritage brand expands into the women’s fashion market, launching its first womenswear collection in August 2024.
Nemo + Out&Back Outdoor Partner on Trade-In Program
“Nemo designs durable, top-quality gear, making them the perfect partner to help scale and democratize circular solutions to the outdoor industry.” —Barruch Ben-Zekry, Founder and CEO, Out&Back.
Linksoul Presents Early Spring Loreto Collection
“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” —Linksoul Co-founder and CEO John Ashworth
LS&Co. Extends Levi’s Stadium Naming Rights and 49ers Partnership
This extension will be among the largest in the NFL and secures LS&Co. with the naming rights for Levi’s Stadium through the 2043 NFL season.
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
Adidas and Malbon Golf Introduce The Crosby Collection
“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf
Ashworth Golf Debuts “Insanely Soft and Stylish” Golfman Hoodies for 2024
“The popularity of the Golfman Hoodie among PGA Professionals speaks volumes to the incredible fabric, super soft feel and consumer affinity for the Ashworth brand.” —Eddie Fadel, President, Ashworth Golf
