Sea to Summit, the outdoor equipment manufacturer, launched a new direct-to-consumer (DTC) website that provides Canadian consumers 24/7 access to its full line of gear, including its newly launched cookware, dinnerware, sleeping bags, and mats.
“The launch of our Canadian website is a significant step in enhancing our customer experience,” said Global Director of Digital Commerce Amanda Schreier. “Not only does it provide immediate access to our products, but it also enables us to better serve our Canadian customers through curated content and a seamless shopping experience that reflects our brand values.
“We’ve seen a significant increase in demand for our products from Canadian adventurers. This platform meets them where they are and reflects our dedication to quality, sustainability and creativity, continued Schreier.
The company also reported that its Canadian DTC platform “enables Sea to Summit to reach a wider audience, offering a unified brand experience and improved customer engagement.”
Image courtesy Sea to Summit
