United Legwear & Apparel Co., LLC has expanded its 20-year licensing partnership with Skechers to include distribution in the European Union and the United Kingdom.
The license will be managed in these additional regions through ULAC’s newly-formed, wholly-owned subsidiaries in the EU and UK—United Legwear & Apparel Europe BV and United Legwear & Apparel UK Ltd., respectively. Skechers will leverage ULAC’s sales and distribution in these territories to increase its market footprint.
Isaac Ash, CEO and President of ULAC, explained that the timing aligned for the addition of these territories to its licensing agreement. “ULAC has had a successful partnership with Skechers for two decades in North America. With the establishment of ULAC Europe B.V. in 2023, it’s a strategic time for Skechers to tap into our capabilities and increase their legwear presence in retailers across these countries,” said Ash.
“Customers’ enthusiastic response to our offering of Skechers-branded socks has paved the way for additional expansion opportunities, including in Europe,” said Michael Greenberg, president of Skechers. “With a long history together, United Legwear understands the Skechers brand, our need for quality and style and our consumers. Together, we can bring more comfort to the people of Europe.”
Skechers will now have dedicated showroom space at ULAC Europe B.V.’s headquarters in Amsterdam and in its London showroom. Buyers from key retailers can view the legwear collections for men, women and kids in the newly-built spaces.
Skechers lifestyle and performance socks, include pairs for running, golf, basketball, football, and pickleball for men and women, as well as Skechers lifestyle socks for kids.
Image courtesy Skechers
