SGB Today Outdoor
JLab Partners with PGA Tour Pros
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
Nordica Celebrates Ten Years of Enforcer and Santa Ana With 2025 Collection
“We knew how we wanted the new skis to ski and what we wanted to improve, which resulted in new designs, constructions, waist widths, sizes, and rocker profiles.” —Ethan Korpi, Nordica’s North American product marketing director.
Revo x Bode Miller Goggle Collection Enhanced with Eyeglass Prescription Insert
“The launch of Goggle Rx is a testament to our dedication to building the next generation of goggle technology that complements our customers’ active lifestyles.” — Cliff Robinson, CEO, Revo
Jones Snowboards Fair Trade Certified
“…We hold all our factory partners to the highest social responsibility standards. Achieving Fair Trade Certification honors our longstanding commitment to the people who manufacture our products.” —Jeremy Jones, founder, Jones Snowboard
Astral Buoyancy Drops Bluesign-Approved YTV 2.0 to Life Jacket Collection
Astral YTV 2.0 personal flotation device, the fifth product in its life jacket collection, is the first to use Bluesign-approved materials, ensuring the least possible environmental impact.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.
Terracea Elevates Core Winter Gear for 2024
Terracea, the maker of winter and ski jackets, founded in 2017, will expand its focus beyond the core winter market in 2024 with a collection that integrates everyday style with performance functionality.
5.11 Tactical Adds EDC Products for Winter 2024
5.11 Tactical added everyday carry (EDC) products to its Winter 2024 line to meet the needs of first responders, outdoor enthusiasts, and those who prioritize preparedness.
Recco Continues Global Expansion of SAR Helicopter Detectors
The Recco network will continue to expand in 2024 as the brand partners with more SAR organizations.
Watershed Drybags Introduces New Material and Colors For 2024
Watershed Drybags introduced a new material, Kryptothane Plus, on all its recreational drybags and three new colors—safety orange, royal purple and smoke green.
SylvanSport Introduces Vast Travel Trailer
SylvanSport, the Brevard, NC-based manufacturer of adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, launched the 21-foot Vast travel trailer.
Lucyd Eyewear signs NFL Defensive End as Ambassador
Innovative Eyewear, Inc., the manufacturer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, signed Emmanuel Ogbah as brand ambassador. Ogbah plays for the NFL as a defensive end for the Miami Dolphins.
La Sportiva Releases New Skis and Alpine Touring Boots for 2024
La Sportiva is releasing four new ski models for 2024—Capo, Tempo, Sorriso, and Salto, and two new lightweight alpine touring boots, Kilo and Stratos Hybrid.
