Jackson, WY, April 2020 – Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions against climate change qualifies Purple Orange PR to display the Climate Neutral Certified label in its branding and marketing for the next year before re-certifying.
“Climate Neutral has offered our agency the opportunity to fully recognize the impact of our carbon footprint and to join in solidarity against one of the most pressing issues of our time,” commented Purple Orange PR Founder and Principal, Chris Dickey. “We’re proud to display the Climate Neutral Certified label as a signal of our commitment to combat climate change and we’re excited to see the certification process gain momentum in 2020,” Dickey continues.
Every company displaying the Climate Neutral Certified label has taken the same steps to address climate pollution. The process involves first estimating all of the carbon emissions from making and delivering a company’s products or services. Purple Orange calculated its 2019 carbon footprint to be 250 metric tonnes of carbon dioxide equivalent. Companies must then follow a set of standards for buying verified carbon credits to offset their entire footprint. Carbon credits direct investment into reducing and capturing carbon dioxide, and can support a range of projects such as forest conservation, renewable energy, and direct destruction of climate-changing gases.
“Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “We’ve certified our first group of certified companies this April and believe this is the beginning of a powerful movement among consumers and companies. Even at this difficult time, our newly certified brands are leading the way by recognizing that climate change must be solved. They understand the importance of immediate voluntary action, and are engaging their consumers around this important issue like never before.”
Purple Orange has joined 90+ other certified Climate Neutral brands. Learn more about Climate Neutral and browse all of the certified brands at climateneutral.org.
