Agency: Verde Brand Communications

Delivers a superior user experience with its high-performance, fast and easy to use filter design.

A fast virus-removing, 10-liter gravity system for groups and adventure travelers

Effort by OR to support COVID-19 response highlights role of American manufacturing, U.S. federal agency approval.

Bend, OR, July 16, 2020 – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile layout. The new Metoliusclimbing.com helps shoppers make well-informed decisions and access the brand’s wealth of training education.  All products – […]

Emporia, KS, July 7, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been canceled due to persisting COVID-19 concerns. The decision to cancel comes after thorough input from community […]

Whitefish, MT, July 1, 2020 — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will […]

Elkton, MD, June 24, 2020 — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal […]

San Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel.  Innovators in adventure travel, MT Sobek’s world-class adventure […]

Action agenda will serve as a framework for combating systemic workplace racism, providing partners and the active-outdoor industries a resource for taking action

San Francisco, CA, June 1, 2020 – Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins […]