Ogden, UT, May 27, 2020 –Today, Salomon announces a partnership with the Continental Divide Trail Coalition (CDTC) in which the outdoor brand will donate a portion of sales to the cause to support the trail community. As part of the giveback program, Salomon will donate $5 for every Odyssey hiking shoe sold from May 21, 2020 through August 31, 2020 to the CDTC.
“The CDTC’s goal of building a community of supporters who strive to protect the trail perfectly aligns with Salomon’s approach to protecting the areas in which we recreate in order to enable people to play outside now and into the future,” says Becky Marcelliano, outdoor marketing manager for Salomon in North America. “This incredible non-profit helps to complete and protect the Continental Divide Trail. They provide up-to-date information and resources to the public, work to finish the last 5% of the trail, and support CDT Gateway Communities and sustainable outdoor recreation economies. The CDTC maintains the trail; the Salomon Odyssey will take you the distance.”
This new partnership reflects a step in Salomon’s Play Minded Program, an initiative that addresses the outdoor brand’s immediate and long-term commitment to operate its business in a more sustainable manner. It is based on the belief that the more people understand and appreciate their outdoor surroundings and their impacts on it, the more they will value it and care for it. Partnering with organizations like the CDTC that share this belief is an instrumental part of the initiative.
Salomon chose the Odyssey, the brand’s pinnacle long-distance hiking shoe, as the product with which to launch this giveback program. The Odyssey was originally designed in 2017 as a solution for thru-hikers—like those that tackle the 3100-mile Continental Divide Trail—who would typically trek in trail running shoes due to the comfort and lightweight, but who also needed something more durable that could stand up to long days on the trail. Today, the Odyssey continues to deliver on that promise, providing a comfortable, lightweight and durable shoe perfectly suited for day hikers, thru-hikers and everyone in between.
Starting May 21, for every pair of Odyssey shoes purchased on salomon.com or backcountry.com, Salomon will donate $5 directly to the CDTC.
