Agency: Backbone Media

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

Meindl USA Introduces EuroLight Hunter Collection of Boots

October 12, 2023 Press Release

SIDNEY, Neb. (Oct. 12, 2023) – Meindl USA, the exclusive provider of Meindl’s premium and handcrafted footwear in North America, is excited to introduce the EuroLight Hunter collection of men’s and women’s boots. This all-new line redefines performance and comfort in hunting footwear, offering a lightweight, durable and versatile option for a wide range of […]

Black Diamond Equipment Welcomes Six New Members to its Global Athlete and Ambassador Team

October 10, 2023 Press Release

SALT LAKE CITY (October 10, 2023) — Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance, mountain sports equipment, apparel, and footwear, welcomes six new members to its global athlete and ambassador team: Angela Hawse, Adrian Ballinger, Topo Mena, Carla Perez, Karina Carsolio and Chaehyun Seo. “Each of these talented, diverse […]

Ski Utah Partners With Backbone Media

August 27, 2020 Press Release

Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the destination’s distinctive resorts and partners. […]

Black Diamond And Utah Avalanche Center Celebrate Snow Safety Together, Virtually, At The 27th Annual Backcountry Benefit

August 19, 2020 Press Release

Salt Lake City, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this year due to COVID-19 concerns. Festivities will take place from 6-10 p.m., Thursday, September 10. “We are proud to […]

Protekt Products Partners With Pear Sports To Develop Health And Wellness App

August 10, 2020 Press Release

San Diego, CA, August 10, 2020 – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt App will have curated training programs […]

KC HiLites Teams Up With Backbone Media

August 9, 2020 Press Release

  Williams, AZ, August 5, 2020 – KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record. “For over 50 years, the KC brand has been a symbol of adventure, freedom, quality, and performance. We create iconic looking and high performing products […]

Thule Takes Their City To Summit Product Showcase Concept Virtual For 2020

August 6, 2020 Press Release

Active lifestyle brand, Thule, has created a comprehensive, interactive experience in place of their custom brand showcases for 2020. This unique approach combines an interactive global online sales tool, premium videos for new 2021 products, and a 360-degree virtual walkthrough of their retail showroom. These tools will provide their sales teams, retailers, and media with […]

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