Steamboat Springs, CO, July 29, 2020 — Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from home workouts to […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Anon Gears Up With Backbone Media
Anon, makers of ski and snowboard helmets, goggles, and accessories, has partnered with Backbone Media, the country’s top active lifestyle media agency, to increase awareness for Anon as a leader in helmet safety and goggle technology in the snowsports space.
Kodiak Pairs Up with Backbone Media
Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear. “As we celebrate […]
Headsweats Masks Up With New Reversible And Sustainable Styles
Company donates 1,000 masks to frontline workers
Stio Partners With Coombs Outdoors As Year-Round Program Sponsor
Jackson, WY, July 15, 2020 – Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner. Coombs Outdoors is a non-profit in Jackson Hole that provides outdoor recreational programming for children of families who do not have access to the same opportunities as their peers. […]
Saucony Slides Into Post-Run Recovery With Endorphin Chillos By Chaco Footwear
Rockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular Chillos slide, the perfect recovery […]
Gerber Gear Partners With Randy Newberg For Innovative Field Dressing Tools
Portland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection is now available on gerbergear.com, and features two new tools: the Randy Newberg DTS (Dual Tool System) and the Randy Newberg EBS (Exchangeable […]
BRP Launches New Pilot Project
Uncharted Society to offer experiences to explore epic playgrounds on Sea-Doo, Can-Am or Ski-Doo Vehicles
PrimaLoft, Inc. And Fiberpartner Announce New Global License Agreement
Partnership expands application of PrimaLoft Bio to new markets
Honey Stinger Introduces ‘Lighter Way To Recover’ With All-New Protein Waffles
Steamboat Springs, CO, June 26, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients. A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish […]
Why Mosquitoes Love You More Than Others
Scientific research by Thermacell has shown that mosquitoes have dining preferences and that specific steps will take you off their menu
Solo Stove Ignites A Spark With New Product Line
The Solo Stove Grill makes charcoal grilling easier than ever
Protekt Launches Wellness Products Focused On Getting People Outdoors
San Diego, CA, June 9, 2020 – Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The product line includes CLARITY, […]
Backbone Media Chosen By Bank Of The West To Support Sustainability Initiatives
San Francisco, CA, May 27, 2020 – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing values of sustainability, diversity, and global impact, Backbone will […]
Rebranded Thule Tepui Rooftop Tents Are Now Available Along With The All New Thule Tepui Hybox Wedge
Thule Tepui rooftop tents are built to elevate your adventure. With sizes and styles tailored for cars, SUVs, vans and trucks; a rooftop tent can transform any vehicle into a mobile sanctuary. The rebranded line of rooftop tents will be introduced along with the all-new, hard shell Thule Tepui Hybox Wedge, with the fastest setup […]
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