Agency: Backbone Media

Chico, CA, September 23, 2019—With a proven track record of environmental activism, Klean Kanteen is proud to announce it has joined Climate Neutral Certified to become one of the leaders in reducing carbon emissions on a company-wide scale. Using an independent and rigorous certification program, Climate Neutral verifies a company has achieved net-zero carbon emissions […]

Montrose, CO, September 20, 2019—Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products, has been named an honoree of The Civic 50 Colorado by CSR Solutions of Colorado, and Points of Light, the world’s largest organization dedicated to volunteer service. The award recognizes Mayfly as one of the state’s most community-minded companies as determined by […]

Jackson, WY, September 19, 2019—Jackson Hole-based outdoor apparel brand Stio continues to realize significant growth through the first three quarters of 2019, resulting in the addition of  27 new full-time and part-time staff this year for a total of 80 employees. Since January, the company has hired across several departments, including product development, marketing, accounting, […]

Venice, CA, September 18, 2019 – Inspired by life on and beyond the mountains, California-based Holden Outerwear makes stylish performance outerwear for adventures that go from city to summit. Today, Holden expands their technical outerwear offering to include additional function-meets- fashion products with the new FW19 Collection. Designed with an elevated urban aesthetic, the new pieces […]

Boulder, CO, September 17, 2019 — Headsweats, the leader in performance headwear and apparel, has teamed up with the popular DC Wonder Woman Run Series and the DC Batman Run Series as the title headwear sponsor through the 2020 race season. With more than 100,000 entrants across 10 U.S. cities, both run series are designed […]

PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at Backbone make them a perfect partner to share our story with […]

Bluetooth wireless technology enables versatility and new user experience with SPOT X App

La Sportiva athletes Clare Gallagher, Ryan Smith, and Silke Koester, known collectively as the brand’s Hundred Mile Heroes, have produced wins in three of the world’s toughest ultramarathons this summer. Clare Gallagher won the Western States 100-mile Endurance Run by posting the second-fastest women’s time in race history, 17:23:25, and did it while wearing a […]

Programming extends from events at retail locations to online promotions, a web series, giveaways and more.

This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections.Key collections and styles from Stio’s fall/winter ’19 line include The Raymer collection is Stio’s new highly technical ski program designed with ski tours, side-country laps or uphill adventures in mind. Part of Stio’s expanded ski hardshell offerings for […]

Under the guidance of the Portable Lights American Trade Organization (PLATO), the FL-1 Standard uses a cutoff of 10-percent of original output rather than a ‘threshold’ or ‘minimum light output.’