Agency: Backbone Media

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

Headsweats Launches Performance Wear Made From Recycled Plastic Bottles

October 29, 2019 Press Release

Boulder, CO, October 29, 2019 – Headsweats, the 20-year leader in high-performance headwear and apparel, is going green with its all-new REPREVE® line, consisting of hats and apparel made from recycled plastic bottles. “Our new REPREVE® line is our most exciting product launch in 20 years,” said Mike McQueeney, President and CEO of Headsweats. “REPREVE® […]

Abel And Ross Reels Awarded IFTD 2019 New Product Showcase Awards

October 28, 2019 Press Release

Montrose, CO, October 28, 2019 – Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products and parent company of Abel and Ross Reels, today announced that its brands Abel and Ross Reels each received Best of Show Awards at the 2019 International Fly Tackle Dealer (IFTD) trade show. The milestone marks the second consecutive year that […]

Headsweats Expands Team With Three New Hires

October 25, 2019 Press Release

Boulder, CO, October 25, 2019 – Headsweats, the 20-year leader in high-performance headwear and apparel, has rounded out its team with the addition of Katey Martus, Dorothy Pacheco and Megan Scharf. Pacheco joins as a senior account manager, Martus joins as an account manager, and Scharf comes on board as the social media and community […]

Roam Robotics Mobilizes Partnership With Backbone Media For PR

October 21, 2019 Press Release

San Francisco, CA, October 21, 2019— Roam Robotics, the San Francisco-based technology company dedicated to expanding the boundaries of human mobility with robotic exoskeletons and other innovations, has named Backbone Media its public relations agency of record. Last year Roam did a limited release of its first commercial product —Elevate. Elevate is a robotic exoskeleton […]

Stio Announces Partnership With Gore-Tex For Fall-Winter 2020 Collection

October 17, 2019 Press Release

Jackson, WY, October 16, 2019–Mountain lifestyle brand Stio announces that they will partner with W.L. Gore & Associates to use GORE-TEX garment technologies for select new and inline styles beginning in fall 2020. GORE-TEX garment technologies GORE-TEX Pro Shell, GORE-TEX Performance Shell, and GORE-TEX InfiniumTM Windstopper will be featured in Stio’s hardshell, softshell, and insulated categories. […]

Pete Gerber, Founder Of Gerber Legendary Blades, Dies at Age 90

October 11, 2019 Press Release

Portland, OR, October 10, 2019—Pete Gerber, the founder of Gerber Legendary Blades, died peacefully in his home on Sept. 29. Gerber was 90 years old. In 1939, Pete and his father Joseph Gerber, who owned an advertising firm in Portland, sent a small batch of handmade cutlery sets to their clients for the holidays. These knives […]

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