Olympic Valley, Calif. – July 23, 2024 – Arcade (

Based on the idea that everyone should live for the freedom to explore, the collaboration with the National Geographic brand represents the wide open space and curiosity to explore the world. Combining Arcade’s original performance engineering and progressive design with National Geographic’s iconic yellow portal, the new belts celebrate the pinnacle of adventure, travel, and a life lived through rich experiences. Each of the three belts in the new Arcade | National Geographic collection is designed with the goal to create a connection with the countless inspirational stories told and adventures yet to be written. 

“It is an absolute honor to introduce the Arcade | National Geographic collection,” said Kevin Walker, Director of Marketing, Arcade. “Our core as a brand is about living experiences through travel, community and adventure, and we’re thrilled that our latest  collaboration is with a brand that has inspired millions and millions of people to seek adventure by exploring the world.” 

The three new belts are the National Geographic Topo, featuring black with yellow trim, Arcade’s A2 buckle, and the National Geographic and Arcade logos; National Geographic Collective, an eye-catching belt in National Geographic’s signature yellow with logos and A2 buckle; and National Geographic 1888 (the year of the first edition of National Geographic magazine), a black belt with a globe printed on a larger buckle, the yellow portal and National Geographic-inspired trim.

Arcade National Geographic Collection Features: 

• Contoured Buckle – Low-profile and contoured to follow the curve of your form for maximum comfort
• Performance Stretch – Freedom of motion to move with your body, providing a secure hold with no pinching
• Easy On & Off – Tapered buckle design feeds easily through belt loops
• Patented A2 Buckle System – holds securely while in use and releases with less pressure
• Custom Fit – More precise than holes, micro-adjustable buckle dials in your exact fit
• Recycled Materials – Webbing is made with 85% post-consumer recycled Repreve polyester
• Long-lasting – Our buckle is molded with high density plastic that is durable, yet lightweight, designed to endure the toughest outdoor adventures
• Machine Washable and Dryable – Throw them in the laundry with your pants
• Travel Friendly – Metal-free materials make airport security a breeze
• Belt Keeper – Elastic loop keeps excess belt tucked in place.

Designed for those who prioritize efficient gear management, the HuckPack Collection excels in a variety of vehicles, campers, and even as carry-on luggage. The HuckPack Duffel and HuckPack Seatback Organizer serve as the foundation to either house or attach the range of modular packing cubes to suit various gear sizes and types. The cube size ranges from small to medium sizes in a variety of dimensions that can be mixed and matched to fit each platform.

The Hero product is the clamshell-designed duffel, which is built with water- and abrasion-resistant Dimension Polyant RX36 exterior and Challenge SailCloth EPX200 liner. With the ability to open flat or hang vertically while keeping ventilated packing cubes in place. The Duffel also utilizes Dura Flex gated G-Hooks with ladder locks and camming locks. The Seatback Organizer, as the name suggests, is a rear seat organizer and features a modular hook-and-loop panel and rugged bags, allowing for infinite adaptability and customization. Packing cubes come in various sizes and in Challenge UltraGrid 100 or a ventilated mesh material and can be used interchangeably across platforms.

“The HuckPack Collection addresses the need for a flexible and adaptable gear management system,” said Peter Williams, Co-Founder of Super Pacific. “It allows users to effortlessly redistribute and reconfigure their gear within their car or camper, enhancing the overall adventure experience.”

Whether embarking on a cross-country road trip, exploring backcountry trails, or simply seeking a more organized vehicle, the HuckPack Collection offers a versatile and innovative solution.

Learn more about the HuckPack Collection at https://superpacificusa.com/collections/huckpack 

Dunamis features a world-exclusive thermoformed lens, meticulously engineered for optimal performance to ensure that athletes have the tools they need to excel.

With a lightweight, aerodynamic and stable frame crafted to ensure safety and comfort, Dunamis redefines the standards for performance-driven design. A new vision of distinction in sports eyewear.

Adidas Dunamis (SP0090)
The frameless shield eyewear is part of the adidas Sport eyewear Competition line and is characterized by an ultra-light wraparound silhouette with an innovative design on the lower edge. The temples feature an improved ventilation slot at the front and are contoured to ensure a perfect fit. The new rubber grip offers top comfort and the best stability along all the temples. The 3-Bar logo is set on the front, securing the eye-catching insertion of the temples on the lens. The style is characterized by oleophobic and hydrophobic treatments with anti-dust and anti-scratch functions to ensure the best performance and durability. The lens is engineered to reduce glare and increase color perception.

Available at specialty optical stores and coming soon to adidas.com. Caliber 148 – Base 7 – Bridge 00 – Temple 120 – Weight 27 gr

The new collection reflects the storied history of explorers, adventurers and city dwellers who identify with the Filson and Helinox brands, and is built around the concept of a remote ham radio operation on a global expedition. The juxtaposition of simultaneously searching for community while seeking escape from civilization serves as the canvas for the third collaboration from Filson and Helinox. With the confining limits of what can be carried on a motorcycle, the collection demonstrates that adventurers can have it all: lightweight comfort, durability, and dependability.

The 2024 Filson x Helinox collection includes the Helinox Savanna Chair and Table One Hard Top. These premium, lightweight designs are engineered with proprietary, lightweight aluminum alloys and given the meticulous attention to detail for which Helinox – the original maker of portable, lightweight furniture – is known. The durable fabrics ensure long-term dependability in rugged environments and are offered in a limited edition Otter Green colorway. The durable fabrics reflect Filson’s 127-year history as a leading outfitter and manufacturer of unfailing goods, as well as a connection with nature and the desire to keep moving. 

Filson x Helinox Savanna Chair

The high-back Savanna Chair is the pinnacle of comfort and the ultimate seat for relaxation after a long day. Shock-corded poles lock the DAC aluminum frame into place, secured by proprietary nylon resin hubs and wrapped with bluesign-certified, 600-denier recycled polyester fabric to withstand the elements. The Savanna Chair weighs 4lbs 5oz packed and assembled offers a capacity up to 320lbs. 

Filson x Helinox Table One Hard Top

The Table One Hard Top provides superior stability and support while remaining exceptionally packable. Its lightweight folding tabletop is easy to set up, wipe clean, and pack away between trips. Table One Hard Top weighs a mere 2 lbs when packed yet can hold up to 110 lbs assembled. 

The limited edition Filson x Helinox collection is available today at https://helinox.com and https://filson.com.

You could say it’s an XC or marathon bike, but it would be boring to put such narrow labels on a bike this exciting! The MXC is Moots’ solution for riders looking for a lightweight ti hardtail designed for buff trails, demanding climbs, hours of hard pedaling, and locations where “downcountry” trends don’t apply.

The 1x-specific frame has space for a whopping 38T ring, clearance for 2.4” tires, and space for up to 3 water bottle mounts. The lightweight, large-diameter, double-butted front triangle joins a T47 bottom bracket and boost 148mm dropouts to manifest in ultimate axle-to-axle tracking.

The MXC is best paired with 100mm suspension forks to achieve a refreshing 69-degree* headtube angle. And no, that’s not a typo – this rig is purpose-built for riders seeking a bike that excels in high-speed yet mellow terrain.

Think Leadville 100, Chequamegon, and Sea Otter Classic—fast, efficient, and fun. For more aggressive trail conditions, riders might opt for our 120mm YBB-equipped Mountaineer or lean even more aggressively with the 140mm trail-capable Womble.

Details

• 4 Sizes: S, M, L, XL 
• Double-Butted Front Triangle 
• 1.5” to 1.125” Steerer 
• T47 Bottom Bracket 
• 38T Chainring Max 
• 24mm, 29mm, and 30mm Crank Spindle Compatible 
• 30.9 Seatpost – Internal Routing
• Boost 148mm Dropouts 
• Post Mount 160mm 
• UDH (Universal Derailleur Hanger) 
• External Rear Brake 
• Up to 3 Bottle Mounts
• Up to 29 x 2.4” Tires

Whitefish, Mont. – June 3, 2024 – Forloh, the premium USA-made technical outdoor brand, introduces the BTM Pro Pant (Brush to Mountain), a

Built to move, there is 4-way stretch fabric paneling placed throughout the pants allowing better movement and zippered side vents for temperature and moisture regulation, all while strategic reinforcements of ripstop in high-abrasion areas enhance durability exactly where you need it. Two knee pad pockets to insert optional molded knee pads give additional protection. Carry and customization options throughout the garment with multiple pockets, snap cuff, leg adjustments.

“The BTM Pro Pant is next level, and we’re 100% confident that our customers and fans are going to love it. Our goal is always to push the technology and materials, and the BTM Pro reflects that,” said Andy Techmanski, Founder and CEO, Forloh . “It’s all about the wax. The emulsion treatment itself improves water, abrasion, and thorn resistance by over 50% and can be reapplied in the field using one of our wax bars in 5 minutes or less. You can apply more wax to increase abrasion protection as needed for the field conditions of the day. And we wanted to offer a USA-made option in a waxed pant to the consumer from a recognized brand.”

To keep the user fresh and less detectable to prey and humans alike, the BTM Pro Pant features two scent-control technologies, Polygiene Stay Fresh antimicrobial and Odor Crunch. Additional releases include the P12 Knee Pads and the Wax Bar, which are sold separately.

To develop the Field Tube, Nocs Provisions integrated customer feedback, enhancing its best-selling Zoom Tube monocular with a new waterproof housing, more advanced optics, and new design touches and details. The Field Tube features IPX7 waterproof rating and is fogproof, with nitrogen-filled internal chambers. Available in 8x and 10x magnification power, Nocs’ latest monocular features an oversized focus wheel for easy one-handed adjustments and a rugged, no-slip grip. Equipped with fully multi-coated lenses, a coated Bak4 prism, and a 7-piece (5-group) optical system, the Field Tube is designed to be taken along for the journey.

“We love the unique form factor of the Field Tube – its the perfect size for adventure.” said Chris McKleroy, Founder and CEO. “Our team, and customers, have always wished for a waterproof version, and so we borrowed the technology of the award winning (birding binoculars of the year) Field Issue to create a higher level of optics in a more durable, fully waterproof housing.”

To further enjoy every journey and opportunity to dive deeper into Mother Nature,

the Field Tube is compatible with two of Nocs’ most popular accessories: the Inspector Microscope attachment, a 4x multiplier lens with a focal length inverter, and the Photo Rig Smartphone Adapter, which simplifies capturing stills and video through Nocs’ optics. 

The Nocs Provisions Field Tube is available today at https://www.nocsprovisions.com/products/field-tube-10×32?variant=48170963763479 and in specialty retailers. The 8×32 version is available in Corsican Blue, Coral Red, Banana Slug Yellow; the 10×32 in Ponderosa Green, Paydirt Brown, Oxblood Maroon. 

Field Tube Features:

• Fully Multi-Coated Lenses: Provides both anti-reflection and anti-scratch for a bright, crisp image 
• Rugged Wave Grip: Designed to feel great in-hand, provide extra grip and protection 
• Oversized Focus Wheel: For ultra-smooth, ultra-precise focusing
• Lightweight Frame: A medical grade, ultra-rugged thermoplastic frame weighing a mere 8.4oz (239g)
• Waterproof: IPX7 rating means these can withstand submersion in water up to 1m deep for up to 30 min
• Fogproof: Nitrogen-filled internal chambers prevent fog formation on the interior surface of the lenses
• Twist-Up Eyecup: Can be extended or retracted depending on what works best for the viewer
• “No-Matter-What” Lifetime Warranty: Encourages you to get out there and roam with confidence!

Fun and easy to play, the collection builds on the brand’s core mission of bringing people together to enjoy the outdoors and offering premium products that reflect Helinox’s history of innovative design and engineering. 

The Play collection launches in Spring 2025 with four, tiered-pricing games: Yutnori, a traditional Korean table game; StringTrees, the backcountry version of shuffleboard; HeliDrop, a game of throwing accuracy and skill; and HeliDisc, where well-aimed throws knock the opponent’s target off the tower. This group of entertaining games is portable and packable with made-to-last materials to ensure durability from the backcountry to the backyard. Each Helinox Play game packs down into a small carry bag, and the presentation and packaging is designed to stand out in-store with a new Play logo, pops of primary color blocking that reflect the Helinox brand, and photography of the game sets and play action. Additional games will be introduced to the Play collection in 2026.

“We designed Play to offer a wide group of outdoor enthusiasts another reason to gather and be outside, enjoying well-built outdoor games from a recognized brand,” said Azul Couzens, President of Helinox USA. “When outdoors in a relaxed environment, people naturally create and gravitate to games. They bring people together, foster community and break down barriers to create a shared experience. We’re excited to enter this category and provide our retail partners with a new, one-stop offering for their customers.”

North American Helinox dealers interested in learning more about Helinox Play should contact their respective sales agency or Trudy Hutton, Vice President of Sales, Helinox USA. 

Deckers X Lab, the visionary minds behind groundbreaking footwear innovation and design, proudly unveils the latest addition to their lineup: the X-Scape 3D. Step into the future of footwear, where state-of-the-art suspension technology converges with the plush comfort of a glove-like upper. Engineered for everyday wear, the X-Scape 3D is the perfect companion for those who lead active lifestyles and prioritize enduring comfort.

The midsole features a hybrid 3D-printed shell combined with super foam filler (ETPX). This unique combination creates a durable suspension system customized to each phase of the user’s stride. With a cantilever in the back for progressive landings, lettuce suspension in the midfoot for arch support, and progressive rocker construction in the nose area for easier rolling, every step is designed to feel effortless.

The upper features perforated, thin eco-tan NBK leather for a glove-like feel optimizing breathability while providing durability. The oversized padded collar ensures maximum comfort and foothold, while the stretch Lycra nose adapts to your foot for smooth flexing.

Overall, the combination of the 3D suspension, the super foam filler, and the insole provide unique longevity of the cushioning while keeping a very soft feel and stride. The CPU outsole ensures excellent grip and its full coverage ensures durability. The design enables easy resoling.  

Designed for daily wear, the X-Scape 3D is ideal for those who log high mileage while on their feet all day and demand lasting comfort. Plus, its visually striking design ensures you’ll stand out with every step. 

The release builds on Helinox’s Tactical Collection, a rugged, utilitarian line of products designed to meet the needs of outdoor enthusiasts who expect gear to perform and last. Each new structure was crafted for durability, reliability, and with new, integrated carry options, storage and designs. 

The new collection includes the Tactical Field Tunnel Tent, the Tactical Cot Tent series, available in mesh and fabric options, and a rain fly to protect the Cot Tents. The limited collection is available at Helinox.com. 

Tactical Field Tunnel Tent
The Tactical Field Tunnel Tent  is designed to take the outdoor experience to the next level, with enough space for cooking, sleeping, or setting up a table for conversations and playing games, all under one structure. The collapsible, packable Field Tunnel Shelter is over seven feet tall and offers 140 square feet of interior space, enough to keep a motorcycle out of the elements or host a group, and the design is extremely versatile with mesh side and above-door windows, the ability to open one or both ends of the structure, and many other features. The Field Tunnel Shelter is floorless and freestanding, and is crafted with DAC aluminum poles, durable nylon resin hubs and 75D ripstop fabric. 

Tactical Cot Tent Series
The new Tactical Cot Tent series is a collection of three products, each designed to turn a Helinox Cot into a protected and comfortable outdoor sleeping area. Designed for solo treks, the collection includes the fully enclosed and protected Tactical Cot Tent Solo Inner Tent Fabric, the airy, summer- and stargazer-ready Tactical Cot Tent Solo Inner Tent Mesh, and the Tactical Cot Tent Solo Fly, a simple and effective add-on barrier that attaches to the Mesh or Fabric Tactical Cot Tents for added privacy and security and to protect against the elements. The Cot Tents are incredibly lightweight and a stellar addition to ensure a comfortable night of sleep elevated above the ground.

The limited edition Tactical Cot Tent Solo Fly, Solo Inner Fabric and Solo Inner Mesh are compatible with Helinox’s Cot One Convertible, Cot One Convertible Insulated, Tactical Cot Convertible, High Cot HDB, and High Cot One. Cots sold separately.

Learn more about the new Helinox shelters, the Tactical Collection, and the full line of Helinox chairs, tables, cots, shade and accessories at https://helinox.com.

Helinox – At Home, Anywhere

The new Timberland eyewear collection updates its look with an unmistakably contemporary approach to style and design. 

While preserving the outdoor heritage that distinguish the brand, the sunglasses and optical styles created for the new season express a bold and vibrant new personality focusing on aesthetics and lifestyle. 

Made in metal, bio-based injected plastic and bio-based acetate, the frames bearing the Earthkeepers mark, elegantly create solid, timeless and easy-to-wear shapes.

The refined design of the temples interprets the dynamism and versatility of a modern collection in which new patterns, colors, and technical details become stylistic elements with visual impact.

The Timberland Eyewear S/S 24 collection expresses its innovative aesthetic value through sporty frames, comfortable wraparound styles, and eyewear for teens, where logos and brilliant colors are the protagonists.

Sun Collection

TB00001: Squared wraparound sunglasses with a sporty, modern look. The frame is made of 80% bio-based injected plastic and is characterized by appealing colors and transparencies, while the temples with a refined design have rubber tips offering maximum comfort. 

TB00003: Wraparound sunglasses made of 35% bio-based injected plastic with a soft touch frame. The cool color range for the lenses and frames of this sporty, easy-to-wear style can be mixed for bold, modern looks. 

TB00004: Sunglasses with a trendy, modern line. This 35% bio-based injected plastic frame is enhanced by the design and structure of the temples with embossed rubber of the Timberland logo and new graphic elements recalling the footprint of the brand’s iconic boot. 

TB00006: Easy-to-wear frame with a rectangular front made of 35% bio-based injected plastic. The timeless shape is updated with the modern color of the innovative enameled logo featured on the top surface of the temple. 

TB00008: Squared front with well-defined lines. These classic sunglasses are given a modern, sporty vibe through colorful enameled metal logo. A slender design element on the top surface of the temple, with the new pattern of the Timberland® boot footprint. 

TB00009: Metal navigator frame with a double bridge and slim, elegant rims. The frame is enhanced by the design and sophisticated details on the temples featuring new iconic brand marks on the top surface of the temple and the pattern on the inside of the temple tips. 

TB00011: Square style dedicated to young people. The transparent frame is made of 35% bio-based injected plastic, also available in a black color-block version, is characterized by the stark color contrast between the front and thick temples. The “graffiti handwriting” logo is the aesthetic element that characterizes the styles of the new teen collection.

TB00012: 35% of bio-based injected plastic for these sunglasses with a rectangular front and strong lines. This trendy frame for teens is characterized by its vibrant color and cool look. Timberland’s new “graffiti handwriting” logo decorates the temples.  

TB00013: Sunglasses from the teen collection. The frame is made of 35% bio-based injected plastic with a squared front and sophisticated angled rims. The chunky temples of the dynamic, colorful frame are embellished with Timberland’s distinctive “graffiti handwriting” logo.

TB00014: Bold pantos frame that brings style and sophisticated elements to the world of teenagers. These sunglasses take a classic design and renew its spirit, creating a fun contrast between the rigorous geometric lines of the temples and the dynamic, vibrant colors of the front, logos and lenses.

TB00020: 35% bio-based acetate frame with squared front and thin, straight rims. The easy-to-wear style combines a sporty soul with a trendy, elegant attitude. The innovative pattern reproducing the Timberland boot footprint is featured with metal details on the temples and flanks the brand logo with unmistakable personality.

TB00021: Sunglasses with a rectangular silhouette made of 35% bio-based acetate. The refined geometric shape of the front accentuates the strong, modern look. The new logo pattern reproducing the footprint of the iconic Timberland boot is featured as metal detail on the temples defined by their refined aesthetic.

Olympic Valley, Calif. and Charleston, S.C. – May 2, 2024

The Arcade and Marsh Wear collaboration is rooted in real friendships and a shared love of outdoor adventure, and making products that inspire others to find freedom in movement as well. 

The seasonal collection delivers four unique belt styles inspired by travel and adventures on the water. The collection brings together unique designs that are easy on the eyes and functionality that makes travel that much easier. Marsh Wear Foxhole Camo-Rock, Marsh Wear Camp Out-Navy, Marsh Wear Pursuit-Teal, and Marsh Wear Silver King-Brown are this year’s colors and styles. 

Each belt features Arcade’s new A2 buckle, a next generation belt that features an all new buckle design contoured to fit the body and rest in a natural position. Its intuitive tapered design increases the ease of fitting into and through belt loops, while the 3-piece buckle provides secure hold and durability. All of the belt components are washer and dryer safe, and metal-free, making them the perfect hassle free choice for a long journey.

Explore the 2024 Arcade x Marsh Wear Collection: here

Arcade Belts Features and Benefits:

• Performance Stretch: Performance webbing – made with Repreve recycled yarn – firmly stretches and moves with your body
• Easy On & Off: New tapered buckle design feeds easily through belt loops, tail end first
• Travel Friendly Design: Metal-free, durable buckle makes travel security easy
• Contoured Fit: Buckle closely mirrors the curve of your form to rest in a natural position
• Lifetime Guarantee: Built to last with high-quality performance grade components tested in the field and in the lab. 

Olympic Valley, Calif.

Arcade has continued to innovate and carve out its path within the lifestyle apparel industry. With the reimagining of the Futureweave belt, Arcade has crafted a top-of-the-line lifestyle product that seamlessly adapts to your movements. The new belt breathes a fresh perspective into a traditional braided belt. It includes 4-way stretch webbing that provides ultra-lightweight flexibility while simultaneously holding tight exactly where you need it. The updates and improvements include new buckle innovation that adds a soft touch finish with a 3-piece mechanism clasp for effortless release and a modern low-profile silhouette for ease of feeding through belt loops. 

“With a design all its own, Futureweave has been reinvented for a new generation of consumers wanting both style and comfort,” said Kevin Walker, Director of Marketing at Arcade. “This belt holds its own in our deep line of progressive designs and performance driven belts. We’re now delivering a classic braided look with a new buckle design that is fresh, functional, and unique to Arcade. The Futureweave belt is your go-to for everyday casual comfort and style.”

The Futureweavebelt is available at arcadebelts and comes in five versatile colorways: Black, Blue, Brown, Khaki, and Mustard. 

Belt Features: 

• 4-Way Performance Stretch: Multi-directional weave offers superior flexibility and a secure hold
• Custom Fit: More precise than holes, micro-adjustable buckle dials in your exact fit
• Recycled Materials: Webbing is made with 85% post-consumer recycled Repreve polyester
• Low-Profile Buckle: Minimizes bulk where you bend
• Long-lasting Materials: Buckle molded with high density plastic that is durable, lightweight, abd designed to endure the toughest adventures
• Machine Wash and Dryable: Throw ’em in the laundry with your pants
• Travel Friendly: Metal-free buckle makes airport security a breeze
• Belt Keeper: Elastic loop keeps excess belt tucked in place

Alpine Meadows, Calif. – April 2, 2024 –

Nocs has always been about bringing color and a new vibe to outdoor optics, and the Spring ‘24 collection doesn’t disappoint. This year, Nocs has taken product design a step further, integrating colors into every part of the optics: body, eye cups, focus wheel and even the diopter. With styles including Cobalt, Flat Earth, Pacific and Poppy, there’s no need to settle for monotone monotony. 

The new Spring ‘24 colors are available in two of Nocs’ most popular products: the Standard Issue Waterproof binocular (8×25 and 10×25), and the Zoom Tube Monocular, which boast crystal-clear optics and are built for adventure. Crafted with the high-grade optics (authentic Bak4 prisms and fully multi coated lenses), they are built to last without sacrificing style. Compact and lightweight, they easily fit into your everyday bag and are perfect for adventures on the trail. Whether you opt for dual-lens or single-lens viewing, Nocs stands as your reliable companion for unparalleled optical precision. 

New Standard Issue 8×25 Colorways:

• Cobalt II (blue) 
• Cypress II (green) 
• Poppy II (orange) 

New Standard Issue 10×25 Colorways:

• Pacific II (blue) 
• Flat Earth (brown) 

New Zoom Tube Colorways:

• Juniper II (green) 
• Indigo II (blue) 
• International (orange)

All products made by Nocs Provisions are super durable and made to be taken along for the ride, and are covered by the brand’s “No Matter What” lifetime warranty. Every Nocs product is shipped in an eco-conscious package, free of plastic and constructed from post-consumer recycled materials, featuring soy ink printing. Since day one Nocs has proudly been a member of 1% for the Planet. Additionally, Nocs supports Trips for Kids Marin, a nonprofit organization empowering underserved youth in the Bay Area with access to outdoor gear and mountain biking opportunities.

The Spring ‘24 Nocs Provisions collection is available today at https://www.nocsprovisions.com/collections/spring-collection.