Press Releases | SGB Media Online https://sgbonline.com Active Lifestyle Market B2B Information Wed, 14 Aug 2024 19:26:43 +0000 en hourly 1 Callaway Apparel Introduces 2024 Summer Fall Golf Collection https://sgbonline.com/pressrelease/callaway-apparel-introduces-2024-summer-fall-golf-collection/ Wed, 14 Aug 2024 11:43:08 +0000 https://sgbonline.com/?post_type=pressrelease&p=319699 Callaway Apparel, developed by global fashion leader Perry Ellis International, is thrilled to announce the launch of its highly anticipated Summer/Fall 2024 Collection, designed to offer a perfect blend of performance, comfort, and style for both men and women golfers. This latest collection embodies Callaway Apparel’s commitment to innovation and excellence, featuring state-of-the-art fabrics, modern designs, and vibrant colors that are set to redefine golf fashion. 

“We are incredibly excited to introduce our Summer/Fall 2024 Collection,” said Oscar Feldenkreis, CEO of Perry Ellis International. “This collection not only captures the essence of contemporary golf fashion but also integrates the latest in performance technology. We believe golfers will appreciate the attention to detail and the emphasis on comfort and functionality. Our goal is to inspire golfers to look and feel their best, both on and off the course.”

The Summer/Fall 2024 Collection features an array of versatile pieces for both men and women, ensuring that every golfer can find the perfect ensemble to suit their style and performance requirements. Highlights of the collection include moisture-wicking fabrics, UV protection, PrimaLoft insulation, Nanotex Aquapel water repellency, Swing Tech and Opti-Dri technologies and four-way stretchable, breathable materials that provide comfort and freedom of movement to ensure golfers can perform at their best in varying weather conditions. Callaway Apparel has also incorporated contemporary patterns and a rich, autumnal color palette to reflect the season’s vibrant hues.

Highlights of the Men’s Collection include:

  • Performance Polos: Available in a variety of colors and patterns, featuring Opti-Dri technology for moisture management, 30 percent recycled polyester and a small Chevron bug label on the right sleeve hem for a polished look. 
  • Layering Pieces: Aquapel Thermal Hoodie, vests and jackets that repel liquid spills. Swing Tech technology allows for maximum mobility and comfort.
  • Versatile Bottoms: Swing Tech pants with Repreve fabrication from recycled water bottles. Moisture wicking, water repellent and an active flex waistband that is stretchable and breathable. Perfect for on and off the course wear.

Highlights of the Women’s Collection include:

  • Stylish Tops: Chev Geo Sleeveless Polo. The polo is made of recycled polyester and features a Split-Zip Placket, ventilated, stretch, Opti-Dri and Swing Tech
  • Outerwear: Chev Geo Sun Protection ¼ Zip featuring Opti-Dri and Swing Tech technology, the piece offers UPF 50 sun protection and is endorsed by the Skin Cancer Foundation. 
  • Elegant Bottoms: Skorts, dresses and pants that combine fashion-forward designs with athletic performance. Features include Truesculpt and Swing Tech fabrication for comfort and a full range of motion. 

“At Callaway Apparel, we’re focused on creating all-day performance essentials with sustainable designs of superior-quality, comfort and style and versatile pieces, ensuring that every golfer can perform confidently and comfortably in any setting,” added Feldenkreis. 

The Summer/Fall 2024 Collection is now available at select retailers, golf shops, and online at www.callawayapparel.com. Callaway Apparel invites all golf enthusiasts to explore the new collection and experience the perfect combination of style and performance. 

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Free Fly Fires Up Off-Season with Fresh Fall Collection https://sgbonline.com/pressrelease/free-fly-fires-up-off-season-with-fresh-fall-collection/ Tue, 13 Aug 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=319663 Charleston, SC (August 13, 2024)Free Fly, a Charleston-based brand specializing in lightweight performance and lifestyle apparel made of viscose from bamboo, is excited to announce the launch of their new fall collection of transitional and cool-weather staples.

The new collection applies Free Fly’s buttery-soft, breathable, comfort to warmer, rugged pieces with fabrics built to endure the colder months spent by the water.

Highlights of the collection include expanded weather-resistant fleece offerings, adventure-ready canvas and twill bottoms, luxe waffle styles, and a new performance-oriented collection of  Highmile leggings and joggers, featuring a micro-suede knit fabric. 

“We’re excited to launch a line that is built for the off-season we know and love – when the weather’s still warm, the waves are still firing, and you’ve got the beach all to yourself,” shares Director of Marketing, Harrison Lindsey. Lindsey continues, “We’re delivering the same benefits that we’re known for, but now in every season.”

Free Fly’s new collection is designed with versatility top of mind, empowering a multi-season lifestyle spent surfing, fishing, and exploring off-season spots by the water. 

The fall collection will feature 130+ new styles in fall-inspired seasonal colors available for purchase at FreeFlyApparel.com and local retailers. 

For more information regarding Free Fly Apparel’s recent launch, please direct inquiries to McClain@purpleorangepr.com.

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Portland Knife Center of Excellence Founded by Oregon Brands https://sgbonline.com/pressrelease/portland-knife-center-of-excellence-founded-by-oregon-brands/ Mon, 12 Aug 2024 20:19:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=319613 Portland, Ore. – Portland’s leading knife manufacturers proudly join to announce the establishment of the Portland Knife Center of Excellence.

Five Portland knife brands– Benchmade, CRKT, Gerber Gear, Leatherman and Steelport Knife Co.– serve as founding members. With more knife companies headquartered in Portland than any other city in the United States, the Portland Knife Center of Excellence (PKCoE) aims to establish the Rose City as a destination that connects and celebrates a passionate knife community, while building pride in American craft, education and innovation.

Over 50-percent of knives sold domestically are manufactured in the Portland Metro area, and the region boasts the highest concentration of knife and hand-tool companies in the country. The founding members have joined together in an unprecedented show of collaboration and community building to uplift their shared craft, supporting both local and global economies with job creation and demand for high-quality utility products.

In support of the initiative, Congressman Earl Blumenauer, representing the 3rd District of Oregon, says,I am proud of the fact that Portland is America’s knife manufacturing center of excellence. Too few people know that half of America’s highest quality knives are manufactured right here. Coupled with our amazing culinary scene is a unique opportunity to showcase some of the very finest pieces of an emerging story.”

“As the founding members, we recognize the significance of our collective craftsmanship and the legacy of our brands. We represent more than 200 years of combined experience in knife design and manufacturing here in Portland, where the competition is fierce. We’ve long admired each other’s dedication to excellence and innovation. Now, we are proud to unite and uphold a spirit of collaboration that will spotlight Portland’s impact on the knife industry,shared Jon deAsis, CEO, Benchmade; Mark Schreiber, President, CRKT; Keith Carrato, Vice President and General Manager, Gerber Gear; Ben Rivera, CEO, Leatherman; and Ron Khormaei, Founder and CEO, Steelport Knife Co.

As its first public engagement, the PKCoE will come together on National Knife Day to host the inaugural Portland Knifemaker Showcase. Consumers are invited to visit the Steelport Knife Co. Factory on Saturday, August 24 from 10:00 a.m. – 2:00 p.m. PST to engage with PKCoE founding brands. Portland Government officials will deliver an official proclamation at the event, declaring the date as the Portland Day of Excellence in Knife Manufacturing. In addition, event attendees will be able to experience a live knife forging demonstration and a historical artifacts exhibit showcasing Portland’s knifemaking history. Additional support for the collaborative is being provided by Evolve, White-Summers, Stack Metallurgical Group, SurfacePrep, Travel Portland, Travel Oregon, Prosper Portland, and Oregon State University.

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Aetrex Expands Data-Driven Footwear for Spring 2025 https://sgbonline.com/pressrelease/aetrex-expands-data-driven-footwear-for-spring-2025/ Fri, 09 Aug 2024 10:56:25 +0000 https://sgbonline.com/?post_type=pressrelease&p=319413 Teaneck, N.J.— Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced plans to showcase its Spring/Summer 2025 line at the Atlanta Shoe Market, August 10-12. The footwear collection includes new, transitional constructions inspired by bestselling sandals, such as Jillian, Vania and Sydney. Updated features and trend-right accents across the line include braided details, embellishments and  cut-out leather designs, infusing newness into the collection.

Jillian first launched 10 years ago and remains Aetrex’s No. 1 selling shoe, representing 15 percent of total pairs sold in Spring 2024. This core style inspires new designs, including Josie, a braided adjustable slip-on, and Evelyn, a toe-post sandal with an adjustable back strap.

“With Jillian, we’ve proven that summer sandals can be as comfortable and healthy for your feet as sneakers, earning a spot in shoppers’ closets for many seasons. Consumers love the built-in arch support, ultra-light cork midsole, and adjustability, providing all-day comfort,” said Amy Egelja, VP of Footwear Design at Aetrex.

Popular flatform style Vania saw a 41 percent increase in sales in 2024 and influences the new Julia sandal, featuring a braided adjustable strap with a jute bottom. Romy, a fully adjustable quarter strap fisherman sandal with a blown rubber outsole, and Thea, a thick crossband platform sandal in soft leather are sporty-luxe styles inspired by Vania’s successful silhouette.

Expanding its heels and wedges category, the Sydney – another top seller for spring – was the inspiration for Andrea, a two-inch leather wrapped wedge with an adjustable quarter and vamp strap; Madelyn, a two-inch cork wrapped midsole wedge with adjustable quarter and vamp straps; and early-2000s inspired Ariel, a one-inch leather wrapped wedge with adjustable quarter and vamp strap.

Aetrex’s water-friendly SkyTech line featuring built-in arch support and UltraSky cushioning for an ultra-lightweight feel is also expanded for Spring 2025. New additions include Vicki, a braided strap thong influenced by Fiji; Skyler, a toe-post sandal with embellished colorways; and Kaia, a two-band women’s slide inspired by men’s best-seller, Milos. New spring sneaker styles inspired by the existing court style Courtney include Charlotte, a lace up rubber outsole with eyelet cutouts and jute detailing, and Morgan, a retro-inspired cup sole sneaker with adjustable straps.

Available February 2025, this line will also include new block heel styles and strappy sandals with built-in arch support and Aetrex’s signature adjustability features. Atlanta Shoe Market attendees can stop by Aetrex’s booth #1537 to view the collection and experience Aetrex’s new kids’ 3D foot scanning software, Tootsie. To learn more about the brand, please visit www.aetrex.com.

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BioLite’s Charge 100 Max Power Bank Packs a Powerful Punch https://sgbonline.com/pressrelease/biolites-charge-100-max-power-bank-packs-a-powerful-punch/ Wed, 07 Aug 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318996 Brooklyn, NY (August 7, 2024) — BioLite, a social enterprise leader in resilient off-grid energy solutions, is proud to introduce the latest addition to its popular line of power banks, the Charge 100 Max. The Charge 100 Max is a versatile 25,000mAh power bank that delivers fast charging for high-performance modern devices via 100W USB-C. The Charge 100 Max builds on BioLite’s high-speed portable battery line by delivering higher capacity, faster charge in and out, and added convenience with a new MagSafe wireless charging deck. 

Designed to provide plentiful power anywhere you go, the Charge 100 Max powers small-scale personal devices like laptops, smartphones, hotspots, and earbuds through USB-C PD, USB-A, and effortless wireless magnetic charging.  BioLite’s Charge 100 Max is an adaptable personal power solution that can power multiple devices at once while maintaining optimal charging speeds thanks to 120W power output. With 100W out and 65W in bi-directional charging, the Charge 100 Max can not only charge laptops fast, but recharge itself from empty to full in less than 90 minutes to keep you powered in a pinch.

“People nowadays have a network of devices they need to keep charged beyond their phone,” said VP of Marketing, Erica Rosen. “Charge 100 Max is designed to keep up with you by delivering simultaneous charging without compromising on speed. From travelers to remote workers, this power bank will get you back up and running, fast.”

The Charge 100 Max is FAA-compliant, weighs only 1.3 lbs, measures under 6 inches, and comes with an automatic 2 year warranty, extendable to a free third year when registered online.

The Charge 100 Max is available at select retail partners and BioLiteEnergy.com.

Charge 100 Max Technical Specifications:

  • 2x 100W USB-C PD
  • 1x 15W USB-C
  • 1x 15W USB-A
  • 15W Cordless MagSafe Wireless Charging
  • 25,000 mAh – 91.3Wh
  • 1.3lbs (580g)
  • Faster Charge times – Charges in under 90 min by 65W USB C-PD (sold separately, or your standard laptop USB-C charging brick works great)
  • Modern design fits to phone sizes for easy stacking and carry
  • 5.5 x 4.4 x 1.4 in
  • FAA Carry on Compliant

 

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Hest Drops Pro Travel Pillow for Ultimate Comfort On the Go https://sgbonline.com/pressrelease/hest-drops-pro-travel-pillow-for-ultimate-comfort-on-the-go/ Tue, 06 Aug 2024 22:10:56 +0000 https://sgbonline.com/?post_type=pressrelease&p=318998 Seattle (August 6, 2024) — Hest, the brand known for its premium, portable outdoor and travel sleep solutions, is excited to announce its latest product launch: the innovative Pro Travel Pillow. Officially patented and designed to meet the diverse needs of travelers, this intelligently-designed pillow can be used as a body pillow, neck pillow, or compact travel pillowensuring maximum comfort wherever your travels take you.

The portable, compact design seamlessly transforms into a multi-use travel pillow. Unpack and wrap into a luxurious, supportive neck pillow for sleeping on airplanes or unclip for a simple body pillow at short-term vacation rentals or hotels. Fold in half for a smaller, more compact travel pillow for a quick nap or an extended road trip. The enhanced memory foam will provide comfort, while the durable and integrated stow feature allows for a clean sleeping surface during travel and transport.

“We’re thrilled to introduce the Pro Travel Pillow, a game-changer for anyone seeking comfort while traveling,” said Aaron Ambuske, founder of Hest. “At Hest, we are dedicated to enhancing the on-the-go experiences by providing products that offer exceptional comfort and versatility. This pillow is the perfect example of our commitment to innovation and quality.”

Key Features:

  • 3-In-1 Pillow: Neck, body, and small travel pillow: designed for any way you sleep during travel; unpack and transform into a luxurious neck pillow, unclip for a simple, small body pillow, or stuff in half to create a small travel pillow on the go. 
  • Integrated Stow with Zipper: The travel mode cover allows the pillow to be stuffed into a smaller size within the protected cover to keep the sleeping surface clean. 
  • Blended Fill: Memory foam and polyester: Hest’s blend of shredded enhanced memory foam and polyester offers the support of a home pillow.
  • Stretch Woven Nylon Sleep Surface: Super soft touch surface that conforms to all head sizes and sleeping positions.
  • Customizable Loft: Zippered access to adjust desired fill from the standard medium plush loft.
  • Carry Loop: Easy carry loop for clipping and hands-free movement during transport. 
  • Removable & Washable Cover: Remove fill and liner from cover and machine wash the cover.

With a reputation for excellence and a dedication to innovation, Hest continues to elevate the standard of sleep products in the outdoor and travel industries, ensuring a restful and rejuvenating sleep experience for all. In addition to the new Pro Travel Pillow, Hest has consistently rolled out new products this season, including: Foamy Seat Cushion, expanded color ways for pillowcases, and most recently, Cooling Bedding. 

The Hest Pro Travel Pillow is available at www.Hest .com.

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Gregory Mountain Products fall 2024 collection https://sgbonline.com/pressrelease/gregory-mountain-products-fall-2024-collection/ Mon, 05 Aug 2024 22:44:59 +0000 https://sgbonline.com/?post_type=pressrelease&p=318864 Salt Lake City, Utah [Aug. 5, 2024] – For nearly 50 years, Gregory Mountain Products has been building innovative, experience-enhancing products that carry you and your gear through a lifetime of adventure. Gregory’s fall 2024 launch continues the brand’s legacy with updates and new styles in well-loved collections, and a brand new line of lifestyle packs. The Rhune Collection sees two new liter sizes, while the best-selling Quadro Pro Hardcase receives travel-friendly updates and the new Retna packs deliver on comfort and efficient design in an accessible package. 

“Our fall collection brings us a step further in designing products that align with our values as a brand,” said Gregory Mountain Products Global General Manager, John Sears. “Additions to our everyday adventure collection, Rhune and Retna, are rooted in elevated style and performance while simultaneously lowering our carbon footprint. The new Quadro Pro delivers an exciting technology package and will only strengthen Gregory’s position as the leader in hardside luggage for active outdoor travel. The season is a celebration of our brand goal to deliver innovative ideas that enhance our end-consumer’s active outdoor lifestyle.”

The well-loved Rhune family sees two new liter sizes with a belt bag perfect for carrying small essentials, and a 28L pack that makes an ideal work bag or travel companion. The Rhune Belt Bag is a sophisticated and functional option for everyday carrying that can be worn around the waist or as a cross body sling. The Rhune 28 is the largest offering in the collection, making it a great option for commuting and travel. The aircushion backpanel is made up of 90% air for true on-the-back breathability, and designed with an active user in mind, the collection focuses on organization with shoulder harness pockets perfect for ear buds, side mesh water bottle pockets, and dedicated tablet and laptop sleeves (excluding the waistpack). The collection is also built using 100% GRS-certified recycled polyester fabric on the body and base to ensure that each pack makes a smaller impact on the environment. 

The all-new Retna collection was built for everyday adventures with a comfortable fit, sleek style, and refined organization – all at an approachable price point. The multi-density foam backpanel provides a comfortable carry, and features like a side stretch-mesh bottle pocket, reflective attachment loops, interior zippered pockets, and a top grab handle reflect Gregory’s attention to detail. The 25L and 28L backpacks have an externally accessed laptop sleeve, while the 20L backpack has an interior access laptop sleeve with an adjacent tablet sleeve. The Retna is the perfect pack for school, work and travel, and comes at an accessible price point ensuring that there are options for everyone. 

The next generation of Gregory’s Quadro Pro Hardcase includes new features like an integrated AirTag holder to easily track your luggage, a stylish and more durable handle, and updated colorways. Built for the active lifestyle traveler, the Quadro Pro features Gregory’s proprietary ActiveShield compartment keeping dirty or wet clothing separate from clean items. The scratch-resistant high impact polycarbonate shell paired alongside a TSA-approved combination lock make it a durable and functional travel companion. Additional features include a spherical 4-wheel system for smooth and multi-directional rolling, abrasion-resistant zipper teeth and three internal mesh zippered pockets. The Quadro Pro is available in two capacities – a carry-on-friendly 22” and a checked luggage compatible 28” for extended adventures.

Gregory’s fall 2024 collection will be available at specialty retailers and online at Gregory.com starting August 2, 2024. For more information about Gregory, and its complete collection of award-winning outdoor gear, visit www.Gregory.com

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Rumpl Celebrates 10 Years, Relaunches Original Puffy Blanket https://sgbonline.com/pressrelease/rumpl-celebrates-10-years-relaunches-original-puffy-blanket/ Mon, 05 Aug 2024 20:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318530 Portland, Oregon (August 5, 2024) Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the relaunch of its iconic Original Puffy Blanket in a new and improved format. Marking a decade of innovation and over a million units sold, Rumpl sets a new standard in outdoor comfort with updated design features, including a new roll-top stuff sack, redesigned and multi-purpose Cape Clip hardware, and trademarked sustainable insulation and materials.

The new one-person Original Puffy Blanket is now available in both solid and print colorways. Updated with the redesigned and ergonomic Cape Clip connection hardware, users can not only wear their blankets hands-free over their shoulders, they can now connect two blankets together or fold their blankets over into a makeshift sleeping bag. The new roll-top stuff sack increases compression for packing and enhances portability, while the blanket itself is crafted from Rumpl’s forward-thinking VersaWeave fabric and RenewaLoft insulation, made from 100% post-consumer recycled polyester and durable 30D Ripstop Nylon. Notably, each one-person blanket incorporates over 60 recycled water bottles, and the two-person version incorporates over 100, underscoring Rumpl’s commitment to sustainability. 

“Ten years ago, we created this category from the back of a travel van,said Rumpl CEO and founder Wylie Robinson.Our Original Puffy Blanket sparked an entire company and earned us the title of Fastest Growing Camping Brand by NPD in 2022. This refresh is designed to better serve today’s consumers and reinforce our position as leaders in innovation and quality.” 

Throughout the past decade, Rumpl has achieved numerous milestones, including being recognized as a Certified B-Corp and Climate Neutral Business. The company’s commitment to sustainability is reflected in its use of recycled materials and eco-friendly practices. Since 2019, Rumpl has up-cycled over 11 million discarded plastic bottles, while 80% of all product categories contain at least one recycled or repurposed feature. 

The new Original Puffy Blanket lineup will be available on Rumpl.com starting August 5, 2024, in both one-person and two-person sizes. For more information, please contact Rumpl’s PR manager Scout Petersen, scout@purpleorangepr.com.

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Altra Brings Back the King MT 2 Trail Runner https://sgbonline.com/pressrelease/altra-brings-back-the-king-mt-2-trail-runner/ Fri, 02 Aug 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318626 Denver, Colo. (August 2, 2024) – Altra, a leading innovator in performance running, is thrilled to announce the revival of the King MT 2. This re-launch of the King MT trail shoe is a testament to Altra’s commitment to meeting the demands of its dedicated community of runners. Originally introduced in 2017, Altra’s King MT quickly became a fan-favorite, designed for trail enthusiasts who love to conquer challenging terrain. Due to overwhelming consumer demand, Altra has responded by bringing back an updated version with enhanced features designed to elevate the trail running experience.

“Whether bagging a peak or doing OCRs, ‘the King’ is back, baby! Named after the highest peak in Utah, the King MT 2 is my favorite off-trail trail-shoe,” said Brian Beckstead, Altra Co-Founder. “It’s safe to say that the King MT 2 is one of our most requested shoes to relaunch of all time. We’ve received messages weekly asking to bring it back. With the deepest and most aggressive lugs in the Altra trail line, it’s perfect for mud, scree, and scrambling but still smooth enough for normal trail.”

The King MT 2 is the perfect blend of comfort, durability and style, making them a must-have for any trail runner. The Altra King MT features a roomy toe box that allows your toes to relax and spread out naturally for more comfort and stability in uphill climbs and downhill descents. Features of the King MT 2 include:

  • Vibram Litebase – reduces outsole weight without compromising durability
  • Vibram Megagrip – provides unparalleled grip on both wet and dry surfaces
  • Mesh upper with dynamically cut eye for flexibility and comfort
  • Tooling drainage system for messy conditions
  • Altra’s standard FootShape fit

The King MT 2 is available for both men and women in a variety of colorways.

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Arc’teryx and Skip Introduce Mo/Go Powered Pants https://sgbonline.com/pressrelease/arcteryx-and-skip-introduce-mo-go-powered-pants/ Wed, 31 Jul 2024 10:45:49 +0000 https://sgbonline.com/?post_type=pressrelease&p=318369 Vancouver, BC, July 29, 2024 – In a groundbreaking collaboration, Arc’teryx and Skip proudly announce the launch of Mo/Go, the world’s first pair of powered pants designed to make human movement more joyful.

Designed to support users to be more active through increasing stamina and reducing pain, Mo/Go utilizes wearable robotics to tackle mobility challenges caused by aging, fatigue and injury that limit millions of people’s ability to move through life. This innovative product will be available in late 2025.

Founded as a project at Google X and spun out into an independent company in 2023, Skip is dedicated to creating movewear that supports those facing mobility challenges. Skip’s co-founders, Kathryn Zealand and Anna Roumiantseva, both have personal connections to mobility challenges, seeing their loved ones’ universes shrink due to health issues.

Skip sought to partner with Arc’teryx’s Advanced Concepts team to create Mo/Go, due to the brand’s expertise in apparel innovation and engineering solutions for movement in challenging environments. Led by scientists, engineers, and designers, Arc’teryx’s Advanced Concepts team is dedicated to pushing the boundaries of design and collaboration. 

Mo/Go is designed to support users in their outdoor recreational activities. Inspired by the mountain goat, one of nature’s best climbers, these powered pants enable users to tackle elevation like never before. The technology provides a 40% boost to the leg muscles on the way up and supports the knees on the way down, using a battery-operated motor connected to a suite of sensors and a computer module that predicts and assists the user’s movements. 

Arc’teryx integrated the system within the beloved Gamma Pant for this application, due to its breathability, abrasion-resistance and softshell stretch for active pursuits, and co-created bespoke carbon support structures to spread force from the motor across the leg ensuring comfort during extended periods of hiking.

Extensively tested on hiking trails in the US and the Coast Mountains of British Columbia, Mo/Go feels like a natural extension of the body, enhancing mobility without drawing attention to itself. This sleek, slimline design sets it far apart from the medicalized devices available to date. 

Arc’teryx was founded on a love for the mountains, and creating products which enable people to push themselves and reach new heights,said Katie Becker, Chief Creative Officer at Arc’teryx.  When the Skip team reached out with their early Mo/Go prototype, we were immediately intrigued. Through extensive testing, prototyping and pushing the boundaries of design, we’ve seen testers get back out in the mountains they love – scaling summits and challenges they thought were lost to them. That’s what it’s all about to us – creating space to share our love of the mountains – and we’re so excited to see the Mo/Go out in the world.”

Skip’s Co-Founder, Kathryn Zealand added.By bringing together Skip’s expertise in artificial intelligence and powered wearable technology and Arc’teryx’s renowned product design and engineering excellence, we’ve created a product that truly transforms  the outdoor experience.” 

For more information on Mo/Go, visit https://www.skipwithjoy.com 

 

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Deuter and HydraPak Team Up to Enhance Hydration for Outdoor Adventurers https://sgbonline.com/pressrelease/deuter-and-hydrapak-team-up-to-enhance-hydration-for-outdoor-adventurers/ Tue, 30 Jul 2024 16:31:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318269 Boulder, Colo. (July 30, 2024) – Deuter, a global leader in backpacks and outdoor equipment, announces a strategic partnership with HydraPak, the global leader in high-performance hydration solutions. Starting in Spring 2025, Deuter will integrate customized hydration reservoirs and soft flasks designed exclusively by HydraPak into a range of its high-performance backpacks. 

“Retailers and consumers know and trust the best-in-class hydration products from HydraPak. While we have offered hydration solutions across deuter’s range for years, in HydraPak we’ve found a partner that shares our ethos in producing durable, reliable products with superior performance. This partnership not only offers consumers a higher quality product experience, but also provides retailers with another point of recognition when they reach for a Deuter pack on the wall,says Jonathan Degenhardt, managing director at Deuter and Schwan-Stabilo Outdoor USA.   

With an established reputation for reliable, high-quality products, HydraPak’s systems will seamlessly integrate into Deuter’s innovative and comfortable backpack designs across six collections:

  • AC Lite 
  • Ascender 
  • Race 
  • Rogla 
  • Shortail 
  • Speed Lite Pro 
  • Traick 

“We are thrilled to announce our partnership with Deuter as their official hydration partner. This collaboration underscores our commitment to constantly evolve and advance the methods by which people hydrate,says Matt Lyon, CEO of HydraPak By combining Deuter’s renowned outdoor gear with HydraPak’s innovative reservoirs, SoftFlasks, and accessories, we are able to deliver custom-tailored products that meet the unique needs of athletes.” 

Deuter Contact:
Andrea Green
Senior PR Account Manager
andrea.green@rygr.us  

HydraPak Contact:
Media Team
Sarah Spranger
media@hydrapak.com  

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Made in Portland: Danner Opens Factory Tours to Public https://sgbonline.com/pressrelease/made-in-portland-danner-opens-factory-tours-to-public/ Mon, 29 Jul 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318139 Portland, Ore.— For the first time ever, Danner invites you to experience their legendary bootmaking process with a tour of their Portland, Ore. factory. Icons like their Mountain Light Cascade, Danner Light and other classic boots are built from start to finish in this impressive 59,000 square foot facility. The Danner factory is proud to be the largest footwear manufacturer on the West Coast. Whether a local or visitor, all are invited to join an immersive, behind-the-scenes experience that will quite literally walk them through the intricacies of building a Danner boot.

“Danner is deeply rooted in the traditions of American craftsmanship and has been building quality boots in Portland since 1936,” says David Sonsteng, VP of HR and Manufacturing at Danner. “Pairing premium materials with thoughtful design, Danner boots are known for their unwavering performance in any environment and legacy of enabling explorers, craftspeople, pioneers and more to push their potential whether working or enjoying the outdoors.”

On the one hour and fifteen-minute-long journey, participants will deepen their appreciation for the artistry and dedication stitched into every pair. Beginning with a brief introduction to the company’s history, the tour will cover every aspect of the boot design process, from inspecting raw materials, cutting and embossing, assembly, testing and packing to final inspection. At each stage, they will learn how the knowledge and skill accumulated over nine decades of boot making reinforces Danner’s commitment to superior craftsmanship, minding every detail down to the last stitch and creating a product that’s built to last.

Come see why Danner’s factory and skilled bootmakers are truly the heart of the brand. Free, ADA-accessible tours for participants 16 and older can be scheduled online at https://www.danner.com/factory-tour-sign-up. And in the meantime, a sneak peek of what’s to come can be seen via a virtual tour here: https://www.danner.com/factory-tour.

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Osprey Revamps Transporter Family with New Fabric Technology and Travel Carry Solutions https://sgbonline.com/pressrelease/osprey-revamps-transporter-family-with-new-fabric-technology-and-travel-carry-solutions/ Thu, 25 Jul 2024 18:10:34 +0000 https://sgbonline.com/?post_type=pressrelease&p=317915 Cortez, Colo. – July 25, 2024 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is introducing a fully redesigned series of Transporter bags for spring 2025. Rugged, reliable and responsibly made, the updated Transporter family will feature brand-new duffel, travel and lifestyle packs, each made from the innovative, 100% recycled and bluesign approved NanoTough fabric technology.

Engineered to be lighter without sacrificing durability or weatherproof capabilities, NanoTough technology uses a unique fabric and coating process that offers increased strength, abrasion resistance, water resistance and improved overall performance. The all-new fabric also meets bluesign’s strict environmental and worker safety, and uses a water-repellent treatment made without per- and polyfluoroalkyl substances (PFAS).

Osprey’s entire Transporter family will be redesigned to feature NanoTough fabric, including all updated Transporter Duffels (with expanded capacities now ranging from 30 to 150 liters), Transporter Wheeled Duffels and Transporter Carry-On travel bags. NanoTough also debuts on brand-new Transporter designs for the spring 2025 season, including the first Transporter Squffel. Available in 44- and 70-liter volumes, the Squffel takes organization to the next level with a split-case packing design, fold-away mesh dividers, wet and dry compartments, a pit zip-vented pocket to help air out contents and a square shape for more efficient packing. With the Squffel’s unique and versatile design, users have the ability to mix-and-match different organizational elements to achieve the optimal packing experience for their specific travel needs.

Other new travel and lifestyle additions to the Transporter family will include two spacious, split-case Travel Packs (36L and 44L), all-new Gear Totes that feature detachable shoe change mats and several organizational pockets (28L and 60L), a roomy Roll Top backpack with Osprey’s AirScape backpanel, a versatile Zinch backpack with both zip and cinch closure capabilities and a crossbody Sling bag designed with a dedicated phone pocket, comfortable AirScape backpanel and room for a 14-inch laptop.

Osprey Pack’s new Transporter offerings and full spring 2025 collection will be available beginning in February 2025 at osprey.com and at specialty retailers in over 60 countries worldwide.

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TrainingPeaks Muscles Up with New Strength Feature https://sgbonline.com/pressrelease/trainingpeaks-muscles-up-with-new-strength-feature/ Thu, 25 Jul 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=317834 Louisville, Colo. (July 25, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside their endurance workouts.

This new functionality highlights the brand’s commitment to providing the best coaching and training app on the market. Through the TrainingPeaks web app, coaches are now able to build, plan, track and analyze detailed strength and conditioning workouts alongside their other TrainingPeaks programming.

Athletes now have access to a better mobile logging experience and an expansive exercise library containing more than 1,000 videos designed to cue proper form. Athletes can experience the new feature through their coach’s programming or through a supported training plan. Athletes with TrainingPeaks Premium accounts can leverage the new Strength Workout Builder through the web app as well.

“Endurance training and coaching is continuing to evolve,” said Dirk Friel, co-founder and Chief Evangelist of TrainingPeaks. “Increasingly, coaches are incorporating strength into their athletes’ training programs as they understand the importance of dialing in the many pieces that make an athlete successful beyond traditional training. We have completely revamped how coaches can build and prescribe strength-based workouts, warmups, prehab, rehab and cross-training workouts on our platform. This allows athletes to have all of their training on one app, making it easier than ever to follow their plan and improve their performance.”

The Strength Workout Builder is highly customizable, with the ability to build single exercises, supersets, warmups, and cool downs to complement the detailed core endurance workouts TrainingPeaks coaches and athletes are accustomed to. Coaches can choose from more than a 1,000 exercises and video tutorials or create their own custom exercises and add their own videos with supported links from YouTube and Vimeo.

“The future of training hinges on a holistic approach that goes beyond traditional metrics,” explains Friel. “At TrainingPeaks, we’re focused on rolling out integrations that allow coaches and experts to provide guidance for strength, nutrition, and other areas related to endurance performance. These disciplines, which were often considered ancillary in the past, are now viewed as critical to an athlete’s success. The new Strength Workout Builder highlights our commitment to supporting this full-picture approach to training.”

Founded in 1999, TrainingPeaks revolutionized how athletes and coaches approach endurance sports and has become the world’s leading training and coaching platform. TrainingPeaks provides comprehensive tools for workout planning, communication, and data analysis.

The platform is trusted by UCI World Tour cycling teams, Olympians, Ironman World Champions, and more than 35 national governing bodies worldwide, such as USA Triathlon, British Cycling, and Triathlon Australia. Learn more about this feature

 

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Osprey Packs Ups The Ante With Upgraded Talon I Tempest Technical Pack Series https://sgbonline.com/pressrelease/osprey-packs-ups-the-ante-with-upgraded-talon-i-tempest-technical-pack-series/ Thu, 25 Jul 2024 11:24:39 +0000 https://sgbonline.com/?post_type=pressrelease&p=317794 Cortez, CO – July 24, 2024 – Osprey Packs, a leader in creating top-quality, high-performance innovative carry solutions, will update its best-selling Talon I Tempest Series for spring 2025 with improved performance and functional concepts. The updated models will see pro-level features upgrades; sustainable material enhancements; expanded capacities; Extended Fit sizing and contemporary color refreshes; resulting in the most versatile Talon | Tempest offering to date. From a lumbar pack to ultralight backpacks– hikers, bikers, and multi-sport users can choose from a range of silhouettes and volumes to suit any adventure.

Pro-Level Features
The redesigned Talon | Tempest packs will borrow standout features from the Pro Series model offering an improved structure and fit in a lightweight design for fast-moving demands of multi-sport athletes. With these borrowed features, the new packs provide a ventilated, close-to-body design through an innovative injection-molded framesheet and torso adjustment system. A micro-adjustable sliding yoke allows for more accurate fine-tuning, while a proprietary AirScape suspension brings an improved fit and exceptional comfort. The packs are rounded out with NanoFly fabric to add strength and durability.

Sustainable Material Enhancements
In spring 2024, the Talon I Tempest packs achieved Certified bluesign Product designations, and the updated models will see even more sustainable materials with added recycled content. These new recycled materials, informed by the brand’s Earth Program, include 100% recycled nylon webbing; 50% recycled EVA foam in the backpanel and waist belt; 100% recycled polypropylene injection-molded framesheet; and mesh fabric made from minimum 87% recycled content used on the backpanel, harness, and water bottle and shove-it pockets.

Carry Options
In addition to specialized fits for male and female bodies, the Talon I Tempest Series comes in five capacities, from 11 to 44-liters, adaptable for day hikes, bike rides, light-and-fast overnights, and multi-day trips. The collection also debuts a versatile 6-liter lumbar pack that can be used as a standalone piece for quick excursions and or as an attachment to the other Talon | Tempest packs for overnight or multi-day trips.

As part of the redesigned offering, the 6-liter and 33-liter Talon I Tempest models will be offered in Extended Fit sizing, joining the existing 22-liter EF pack to provide more options for inclusive fit and uncompromised, optimal performance for bigger bodies.

The upgraded Talon I Tempest Series will be available in a variety of new seasonal colors, including bold blue, vibrant red, and cool mint hues. The packs will be available beginning in February 2025 at osprey.com and at specialty retailers in over 60 countries worldwide.

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