“Spring 2025 is all about offering a variety of options for our wide range of consumers,” said Peter Sachs, general manager of Lowa. “From seasoned hikers to first-time trailblazers, Lowa’s versatile line, featuring new low-cut styles, caters to all. Our line is further enhanced by the introduction of two new trail runners, with unmatched comfort, speed, and all-around performance.”

For light hiking, the Maddox Pro Series combines lightweight speed, and comfort. The series includes:

• Maddox Pro GTX Mid: Equipped with the new Lowa Fast Hiking outsole, a bi-density Lowa DynaPU midsole, and Monowrap Support Frame, these features provide exceptional support and stability.
• Maddox Pro GTX Lo: This version has the same advanced features in a low-cut design for those who prefer a lighter and more flexible option for fast-paced hiking adventures.

Following the successful debut of the Innovo GTX Mid and Innovo Mid in 2024, Lowa will unveil low-cut versions of these aggressive hikers, including:

• Innovo GTX Lo: Featuring Gore-Tex waterproof and breathable technology, these shoes are perfect for adventurers seeking reliable performance in wet conditions.
• Innovo Lo: Designed for hot climates, these shoes boast an open mesh construction maximizing breathability, keeping feet cool and comfortable on the trail.

The Renegade Evo family is back with updated uppers and sole units. The Evo design provides extra comfort around the ankle, especially for women, and a bit more room at the ball of foot area because of reducing a seam on the forefront’s medial area. Underfoot is an updated Vibram Rene Trac sole with bi-directional lugs for both traction and braking.

• Renegade Evo GTX Mid: The beloved and award-winning Renegade midsole/outsole package has been revised for even better comfort and support underfoot. The uppers and hardware have a clean, fresh look.
• Renegade Evo LL Mid: Featuring a Heinen terracare® Nubuck Leather outer and Glove Leather liner, this model is perfect for those wanting the Renegade with the durability of leather. It is ideal for warm weather hiking.
• Renegade Evo GTX Lo: A low-cut model of the Renegade, with a Heinen Terracare Nubuck Leather upper. Perfect for light backpacking, the Renegade Evo GTX Lo has a roomy toe box and extra cushioning around the collar and tongue.

Lowa’s trail running line expands with two new styles, the Madrix, a technical and lightweight runner, and the Amplux 2, an upgraded version providing enhanced breathability.

• Madrix: A high-performance running shoe designed for medium to long distances, the Madrix has a nitrogen-infused midsole for superior cushioning and rebound,  a carbon-reinforced split shank to return energy with every step, a lightweight breathable upper for optimal ventilation, and a Vibram Trac Pulse Megagrip sole for best-in-class traction on diverse terrains.
• Amplus 2: The refined Amplus 2 has enhanced breathability thanks to a redesigned upper, improved rolling underfoot, and a more attractive price point. This versatile shoe is engineered for runners seeking all-around performance for various trail conditions.

For more information, please visit lowaboots.com.

“Our philosophy is to produce environmentally responsible apparel enabling people to do more and go further with smaller wardrobes,” says Eva Karlsson, Houdini CEO, a recognized global sustainability advocate who most recently spoke on the issue at The World Economic Forum and the Economist Impact 10th annual Sustainability Week. “It’s no secret that the world must come to terms with PFAS inventory; we have been PFAS free since 2018. As we continue to fight overconsumption, Houdini’s Spring/Summer 2024 collection reinforces our Design Checklist principles and commitment to creating long lifecycle products that, by virtue of their quality, versatility, functionality and style, become lifelong companions.”

The Spring/Summer 2024 line uses cool, lightweight fabrics at home in both the backcountry and in the heart of the city. Garments can serve multiple purposes from bike commutes to climbing, trail running, hiking, traveling and more.

Popular multifunctional pieces this season include:

The Pace Flow Houdi a light and airy performance hoodie using mesh fabric that traps heat to provide warmth, while offering exceptional breathability at a very low weight. It is available in silhouettes for both men and women in four colors: sunset orange, black, blue and morning haze.

The Pace Light Short, for men and women, a light yet durable woven fabric with best-in-class breathability, excellent next-to-skin comfort for hiking, trail running and exploring town. It is quick drying, made with 50 percent recycled polyester and fully recyclable.

The Pace Wind Jacket, for men and women, is an ultralight and highly breathable wind jacket. C9 Ripstop and Wish Woven fabrics provide light weather protection but never weigh you down. It is made with 70 percent recycled and fully recyclable polyester making the garment completely circular.

The Tree Tee, for men and women, is an incredibly soft Woodland Jersey made of 100 percent Tencel Lyocell fabric, a fiber made from wood pulp from sustainably sourced trees in a closed loop production facility. This fabric is made from fully renewable sources and is biodegradable and certified by the EU Ecolabel. The Men’s Tree Longsleeve shirt, is a relaxed men’s shirt also in the cool and airy 100 percent Tencel Lyocell fabric. A versatile garment that is as functional and stylish in town as it is on the trail.

The Activist Tee, for men and women, features quick drying merino wool and a Tencel Lyocell blend, and is compostable, ultra-soft and comfortable.

The Route Dress and the Dawn Dress continue as popular staples with quick drying fabric and a chic silhouette.

 Case started Nite Ize in 1989 as an undergraduate at the University of Colorado and with a $1500 loan from his family. “I was making a winter ascent up the Grand Teton, and it was pitch dark,” said Case. “I brought a Mini Maglite with me as today’s modern headlamps did not exist. It was much brighter than the bulky old mountaineering headlamp I was wearing. So I thought, why not turn this into a headlamp? That idea became the first product I ever made, the Headband Mini Flashlight Holder.”

 Today, Nite Ize is a global brand with award-winning designs recognized for its quality, performance and innovation. Offering over 600 products worldwide in categories including Illumination, Mobile, Waterproof Protection, Tie Downs, Key Accessories and Pet, the brand consistently releases new inventions twice a year and currently holds over 400 patents. Constantly innovating new ideas are always on the horizon at the Boulder headquarters, including the Tru Zip waterproof zipper. Created in 2019, the first toothless, sliding zipper is a fast-rising ingredient brand technology, featured in 20+ product collections by global outdoor industry leaders. “The secret to our success lies in our company culture,” Case noted.

 “Our success is about our people,” Case continued. “We are built on the performance, thoughtfulness and innovation of each product. Together, that’s what creates our business. Our customers, our tenured employees and the trust they have in our ability to create reliable, valuable solutions serve as a pillar of the brand.”

Bedrock’s patented sole-hugger wings now feature a stitch box that buries threads and keeps them from abrasion. The toe-triangle on its 3D models have been mellowed-out for more comfort. Bedrock has redrawn the top-down profile of the original Cairn, adjusting the toe swing to accommodate a wider range of feet. Cairn Evos now also match US-standard sizing for a familiar, predictable fit.

In response to consumer demand, Bedrock has also added a new edition to the lineup: the Cairn Evo C. Kicking the cushion up a few notches, the Cairn Evo C is built around a thicker, padded Vibram footbed, ideal for lake lounging, long jogs, or all-day city strolls. Cairn Evo C are the cozy-sweater siblings of Bedrock’s full Cairn line, with the same rugged DNA. Cairn Evo is available in five models along with a host of fresh colorways.

Dropping alongside the new Evo line is a brand-new colorway for the popular Mountain Clogs, Desert Clay in Suede Leather – expected to be a new favorite among capable clog enthusiasts.

“We love developing modern ways to carry keys,” said Rick Case, Nite Ize founder and CEO. “These new solutions offer innovation, functionality, premium quality and creative aesthetics, allowing folks to create the carrying solution that works best for them.”

Medallion Key Carabiner: This unique carabiner features a circular medallion structure with dual inner gates for easy key attachment and removal. The precision engineering of the carabiner’s strong inner gates prevent individual keys from accidentally doubling back and self-releasing, ensuring they stay securely attached. The carabiner is built with a strong stainless steel body and wire gates.

Medallion Key Lanyard: This sleek keychain combines a Medallion Key Carabiner with a lanyard for hands-free carrying around the neck. The carabiner features a circular stainless steel structure with dual inner gates for simple key attachment, detachment and security. The soft satin-touch lanyard includes a quick-release buckle for easy one-handed detachment when users need to access keys.

GearLine Mini Key Organizer: This innovative key organizer features rugged multi-loop webbing with an attached G-Series Dual Chamber Carabiner and 4 S-Biner MicroLocks. Each S-Biner MicroLock features dual gates that lock with a simple twist, securing keys and everyday carry items when on-the-go. The MicroLocks detach from the webbing just as easily, allowing users to add and remove individual keys and items as needed. The G-Series carabiner attached at its top clips to a belt or bag for easy access and features two distinct chambers, keeping the webbing separately secured in its bottom chamber.

Medallion Key Carabiner Medallion Key Lanyard GearLine Mini Key Organizer O-Series Keychain: This minimalist solution upgrades the classic split ring keychain, combining a gated key ring with a webbing carry loop. The key ring is built with strong stainless steel and features a unique spring gate with a narrow opening and centered gate design, providing ultimate key security and effortless key attachment. The attached webbing carry loop offers easy carrying from a finger when on-the-go.

The popular stainless steel S-Biner MicroLock is also now available in a five-pack in Black, allowing users to clip, lock and detach individual keys from a ring or chain with ease.

Houdini shared highlights from its 2023 Planetary Boundaries research assessing the health of the planet over time. Since 2015, Houdini has worked with earth system scientists from Stockholm Resilience Center/Alba Eco, known for research on sustainability science, resilience and social-ecological systems. Houdini explored nine aspects of environmental impact: Climate Change, Novel Entities, Stratospheric Ozone Depletion, Atmospheric Aerosol Loading, Ocean Acidification, Biochemical Flows, Fresh Water Use, Land System Change and Biosphere Integrity. 

Houdini CEO Eva Karlsson noted, “The 2023 findings are abysmal. It was the first time all nine planetary boundaries could be analyzed. Research concluded that an alarming six out of nine boundaries have been breached. With the exception of the Stratospheric Ozone Boundary, we are moving in the wrong direction. Novel Entities, the boundary that assesses levels of chemical pollution, including micro plastics and hazardous chemicals like PFAS, is the boundary breached the furthest. Chemical pollution, from hazardous chemicals like PFCs and PFAS used in certain waterproof/breathable membranes and conventional DWR-treatments, causes large-scale disturbances in ecosystems and species, including humans.” 

“We are using world-leading science to evaluate all aspects of the impact our business has on our planet’s ecosystems,” Karlsson continued. “It’s a very tangible way for us to improve and show our love and respect for nature. Outdoor companies have the power to change their ways, to phase out toxic chemicals such as PFAS, in favor of planet-compatible alternatives. We can and should all do better.”

Houdini’s new shell collaboration features Polartec Next Generation Shell Layers with a 50 percent lower carbon footprint than virgin Nylon 6.6 and a reduced reliance on fossil resources. Measuring at 20.000 mm H2O and 20.000 g/m²/24h, the weather protection and breathability places the garments head-to-head with other high performance shell layers on the market. 

“What really makes the difference though, is how it feels to wear it,” said Jesper Danielsson, Houdini chief product officer. “The light, smooth and incredibly strong garments follow the wearer’s every move and take shell layer comfort to a new level. This shell layer series is currently in the prototype field testing phase and will be perfected in 2024.”

“We believe that leaving the world a better place than we found it is a responsibility for everyone,” said Ramesh Kesh, senior vice president and business manager Polartec/government defense business unit at Milliken and Company. ”The launch of Biolon Nylon based fabrics marks an important step in that journey. For a long time, many thought that more sustainable options meant a loss in performance, like durability, Polartec has proved that this is not the case.”

Media Contact: Alex Goldman
CGPR
(781) 629-4924
alex.goldman@cgprpublicrelations.com

UYN’s Natyon 3.0 design, specifically crafted for competitive use, incorporates thermal insulating structures and ventilation systems. These features ensure an ideal microclimate for the body, retaining heat with memory technology at the quadriceps and calf muscles, preventing the loss of heat. In addition, each piece includes Coolvent in the abdominal region to absorb and remove excess perspiration, along with a breathable Drylight insert located behind the knee for enhanced comfort and performance.

“Bode Miller, one of the most accomplished athletes in the sport of skiing, understands that performance goes beyond his skis,” said Marco Redini, CEO and founder of UYN. “To build the career that he did, Miller used top of the line apparel, gloves, helmets, boots and poles enabling him to deliver the best results. He will bring this spirit of excellence to our collaboration. We look forward to a long-term partnership.”

“I am happy to be a part of this collaboration,” shared Miller. “The focus on sustainability,  innovation, quality, and functionality resonates with my approach to sports and fitness. Athletes and winter enthusiasts will appreciate the attention to detail; It’s an exciting step forward for sportswear.”

Today, UYN supplies ski teams around the globe with its Natyon collection including Austria, France, Italy, Slovenia, Slovakia, Czech Republic, Spain, Great Britain and China. Made in country-specific colors and adorned with the relevant coat of arms, this line creates an instantly recognizable style for top athletes and winter sports enthusiasts.

For more information and shop the collection, visit UYNsports.com

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The 8,200 sq. foot store will offer gear, apparel and footwear for outdoor activities ranging from camping and climbing to skiing and biking, featuring leading brands like Arc’teryx, Black Diamond, Fjallraven, Mountain Hardwear, Marmot, Patagonia and The North Face. Moosejaw Gear Wizards will provide guidance for choosing the correct apparel and gear, advice on planning outdoor adventures, and full technical service for bikes, snowsports and more. 

“The Salt Lake area is a uniquely active community with amazing access to the outdoors,” said Moosejaw CEO Eoin Comerford. “We are excited to be part of this community of enthusiasts that share our passion. Our Grand Opening Fair will be full of outdoor fun and activities and we look forward to a busy weekend.”

“Salt Lakers have an unrelenting passion for the outdoors and the new Moosejaw location could not be more perfectly situated for our community,” said Salt Lake City Mayor Erin Mendenhall. “This addition to our outdoor retail sector continues building upon a legacy of equipping outdoor enthusiasts.”

Weekend Festivities include: 

• Grand Opening Fair on Saturday, October 21 will run from 9:00 a.m. to 8:00 p.m. Festivities will include morning coffee and donuts, fair games, gifts and raffle prizes from top brands, karaoke, a DJ, and custom Nalgene water bottles with free mystery gift cards for the first 100 customers. Guests can enjoy a photo booth from Utah Jive, along with brand activations and giveaways from  Black Diamond, Fjallraven, Icebreaker, KEEN, Mammut, Mountain Hardwear, NEMO, Norrona, The North Face, Rab, Salomon, and Smartwool. The day will also feature trail etiquette education from Trails Foundation of Northern Utah.
•  Self-Care Sunday on Sunday, October 22 will run from 10:00 a.m. to 2:00 p.m. and feature free yoga classes and health foods. 

 Beginning today, Moosejaw will also kick off a partnership and coat drive with One Warm Coat lasting through December 31, 2023. Customers can bring in a gently used, clean coat to the store and receive 20% off a new coat of their choice.

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“AREAS was born out of a dream to create the most advanced research academy in the world within the technical apparel sector,” said Marco Redini, Trerè Innovation CEO. “We not only wanted to create a physical space for ideation, but also, an ideal venue where multiple fields of knowledge from science to design and communication to art can come together. AREAS is setting the path for us to build the future and design what does not yet exist.”

AREAS Special Departments
With an investment of more than two million euros, AREAS is where UYN’s engineers and designers create product with bio-materials and advanced textiles used in the company’s products, subsequently tested via next generation scientific equipment and with its accomplished team of athletes.

Brain Unit
The core of the laboratory is the Brain Unit, a climate chamber (with controlled temperature and humidity) in which athletes and products are tested and, as a result, can have their performance analyzed. The Brain Unit includes a station that studies athlete’s motion and cognitive abilities, neuro-reactive treadmills developed by the Italian company Reaxing, a Titici (a premium handmade bike brand owned by Trerè Innovation, together with UYN) bike station with oscillating platforms, and the thermal robotic mannequin, “Hyper.”

Hyper is the athlete who never gets tired, a “humanoid” capable of reproducing the physiological reactions of the human body thanks to 35 independent thermal zones. Hyper overheats, cools and sweats like an athlete, measuring through hundreds of sensors the breathability and insulating properties of the clothing he wears. This makes it possible to study clothing performance on a scientific basis and receive objective data for comparisons.

The methodology of the tests and the analysis of the results are carried out in collaboration with the CeRiSM (Research Centre Sport, Mountain and Health) of the University of Verona, the fourth ranked sports science department in the world (source: Global Shanghai Ranking).

Arctic & Monsoon Chambers
Providing extreme testing environments, The Arctic Chamber is used to measure the performance of clothing at -20°C and to analyze the distribution of body heat through a thermal camera while the Monsoon Chamber is used to test the impermeability of garments under high-intensity water jets.

Biotechnology Unit
The Biotechnology Unit is the area of the laboratory equipped for research of new bio-materials, mechanical and chemical tests on yarns to be implemented in production, and tests on the final product (abrasion resistance, color fastness, pH of components, resistance to washing, etc.). The rigorous analysis makes it possible to quickly assess the conformity of the products with current regulations and guarantee maximum quality.

Academy and Creative Hub
AREAS is not just a laboratory, it aims to be a meeting place for scholars, scientists, engineers, industrial designers, graphic designers, artists, marketing and communication experts interested in sharing disruptive ideas.

The large open space on the second floor (called ‘Creativity’) is a think tank designed to foster the exchange and generation of ideas for apparel design, footwear design and product storytelling. Through AREAS, Trerè Innovation also activates work and educational programs for young talents and newly graduated students who wish to specialize in the technical apparel sector.

Open to the Public
Trerè Innovation has chosen to make AREAS open to the public. Anyone who wishes can book a tour of AREAS at uynsports.com or areas-academy.com. The tour is structured with interactive experiences enabling visitors to test UYN products and its scientific devices, interact with technicians, designers, engineers and immerse themselves in the UYN world.

Visits also include UYN’s production department, showrooms, logistics with the robotized warehouse and the UYN Flagship Store in Asola. On request, Trerè staff can recommend partner hotels and outdoor activities to extend the stay and test UYN clothing and Titici bikes.

For more information or to book a tour, visit areas-academy.com.

“We are offering this new stainless steel bottle as another option for customers that removes plastic from the environment while offering advanced cooling and filtration,” said Tara Lundy, head of brand for LifeStraw. “The LifeStraw Go Stainless Steel is a next step in furthering our goals for impact on both people and planet. It comes in sustainable Forest Stewardship Council (FSC) certified cardboard and molded pulp packaging. Most importantly, the LifeStraw Go Stainless Steel contributes to our Give Back program: for every product purchased, a child in need receives access to safe water for a year.”

Ideal for everyday use, international travel, and emergencies, the LifeStraw Go Stainless Steel Water Bottle with Filter has advanced two-stage water filtration that meets USA EPA and NSF standards to remove 99.999999% of bacteria, 99.999% of parasites and microplastics, and reduces chlorine. The long-lasting membrane filter lasts up to 1,000 gallons and the activated carbon filter lasts up to 26 gallons before needing to be replaced.

“Since this bottle can be filled from any natural water source or faucet where the water source cannot be trusted, it is a great road trip companion, providing a safe water solution for anywhere you go, avoiding the need to buy bottled water even when you’re uncertain of the source water quality,” continued Lundy.

Specifically: in the UK, Slinger Bag has sold out its availability several times since launching in late May and the distributor now restocks monthly; in Japan, initial inventory was exhausted in one day with 75% of the second shipment now also already purchased; Switzerland has experienced 50% sell-thru rates even before the product has arrived in the market and in Scandinavia, sales of initial inventories were almost sold thru in their entirety prior to the summer vacation break.

“It’s clear we are hitting a chord with tennis enthusiasts around the globe that are anxious to get back to Tennis, to their Sport,” said Mike Ballardie, CEO of Slinger Bag. “As professional tennis recommences in Europe and in the United States, Slinger Bag empowers Tennis consumers to get out on court anytime, anywhere regardless of whether they have a partner or not. As the tennis community adapts to the new normal, we are in a position to not only strengthen the sport, but also, to reinvent Tennis playing a role in increasing participation in general and the number of play occasions specifically.”

Slinger Bag can be set up to launch balls within minutes and provides consumers the ability to control both the launch frequency and the launch speed. Slinger Bag can be used literally anywhere – local parks; in a driveway or back yard; on neighborhood courts or at a local tennis club, indoor or outdoor and on any playing surface. Slinger Bag is wheeled like a carry-on luggage bag and is easily transported in the trunk of a sedan or saloon car. Slinger Bag is lightweight at 15kg/33 lbs. and multi-functional, holding racquets and all other tennis gear, 72 tennis balls, and has pockets for storing wallets, keys, towel and a water bottle.

“With Japan being the second largest global tennis market, Slinger Bag is an innovative solution to drive tennis consumer engagement, “ said Nori Soma, Senior Product Manager Slinger Bag at Globeride, Inc. “With Tennis being such a popular sport in Japan especially now as there are more successful Japanese players on the international tennis tours, we could not think of a better product and brand partner than Slinger Bag to drive success in the marketplace and to make tennis more accessible for all. We look forward to building Slinger Bag into a leading tennis brand in Japan and to many years of successful partnership, and to continuing a strong partnership as Slinger Bag’s exclusive Japanese distributor.”

The company continues to expand its global distributor network and to work with recognized tennis players, including the Bryan Brothers and world-renowned coach Nick Bollettieri, to generate brand awareness around Slinger Bag’s game changing product.

“Our steady daily orders for Slinger Bag in the UK are a clear indication that Slinger is resonating with consumers,” said Mark Jarvis, Director of Framework Sports & Marketing, Ltd. “Despite the fact that Wimbledon, the world’s largest tennis event was cancelled this year the excitement for the sport continues to grow in this market. Slinger Bag enables all tennis devotees to engage in their passion despite the challenges of today’s sports world. Slinger Bag is definitely providing consumers with a clear point of difference, convenience and regular, safe access to the game they love.”

For more information visit slingerbag.com