Cail joins the ranks of iconic climbers such as Steph Davis and Katie Lambert, among other elite mountain athletes
Archives: Press Releases
Deckers X Lab Launches Enduro Lite Low: Lightweight Power for Rugged Trails
Lighter steps, greater adventure. Trailblaze with ease
UVEX and UTC-ButcherBox Cycling Announce Partnership
Uvex and UTC-ButcherBox Cycling today announce their partnership, bringing together a shared vision and collaboration that aims to further positive sustainability efforts that benefit everyone, fostering a future that is not only better for us but for the planet. “We are thrilled to announce our partnership with Uvex, a globally renowned brand known for its […]
Featherie Celebrates Women’s Golf Day with a Focus on Empowering Teen Girls in Golf
Featherie, the premier golf apparel brand designed by and specifically for teen and tween girls, is thrilled to join the global celebration of Women’s Golf Day on June 4.
Getting Small for Fall 2024: All New Eagle Creek Packable Packs
The easiest way to expand your carrying capacity
Skida Releases New Running Cap Collection For Summer 2024
Skida, the Vermont-based accessories brand, is proud to announce their all-new Running Cap, which brings their signature prints and distinctive color palettes to a warm weather training staple. Inspired by customers and athletes looking for a more technical headwear option for summer adventures, the new Running Cap compliments Skida’s existing line of sporty headbands by […]
Moots Launches the MXC
XC ain’t Dead
Faster, Lighter, Roomier: iKamper Releases the X-Cover 3.0
The new hybrid roof top tent marks a rare convergence of quality, innovation and affordability
Wiley X Launches New Ultra Lightweight WX Sierra Frame
The newest addition to the brand’s Active 6 Series of eyewear
Forloh Introduces BTM Pro Pant: A Waxed Ripstop All-Terrain Juggernaut
The toughest pants on the mountain are 100% made and sourced in the USA
Nikwax Launches Deodorizing Wash for Wetsuits
Wetsuit Refresh prolongs the useful life of wetsuits and neoprene items.
SIA Reports Key Data in Participation and Enthusiast Insights for 2023/24 Ski Season
Park City, UT (May 30, 2024) — Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality […]
OrthoLite Founder, CEO Glenn Barrett Accepts Honor of Induction into 2024 Sporting Goods Industry Hall of Fame
Barrett recognized by the National Sporting Goods Association for his significant contributions to the sporting goods footwear industry through development of open-cell PU foam
Introducing the All-New Fall 2024 Explore Day Pack Collection From Eagle Creek
Featuring natural wax coating and 100% recycled materials
Arc’teryx Joins Ellen McArthur Foundation’s Fashion ReModel Initiative
The brand is among the first participants in the Foundation-led initiative to accelerate the transition to a circular fashion economy
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal