Archives: Press Releases

San Francisco, CA, May 21, 2019 — Leading digital adventure travel platform, The Outbound Collective, announced the launch of their #EveryoneOutside initiative today. This new effort is focused on creating a more inclusive and culturally diverse outdoor community by elevating and empowering underrepresented voices through a combination of digital amplification and improved access to real-world […]

COLEBROOK, N.H. (May 20, 2019) — To improve all-terrain vehicle (ATV) trails and encourage responsible riding practices, six local organizations with a collective membership of nearly 2,000 members have set out to install new signage throughout the Ride the Wilds™ trail system. Supported by a $100,000 donation from the Polaris Foundation, one thousand new signs […]

BOULDER, Colorado (May 17, 2019) – Building upon its “Built for Play” spirit, Kelty, a leader in durable and ease of use outdoor gear, will debut its spring 2020 line showcasing legacy trail packs, tents and sleeping bags with modern conveniences and products suited for the roadie lifestyle. Specifically, highlights include the: Cosmic Synthetic Sleeping […]

BOULDER, Colo. (May 17, 2019) – Kelty, a leader in durable and ease of use outdoor gear, will honor what would have been the 100th birthday of legendary founder, Dick Kelty, at the 2019 Outdoor Retailer Summer Market. He is known as the, “Henry Ford of backpacking” and father of the external frame back because […]

BOULDER, COLO. (May 16, 2019) – Ultimate Direction, the first hydration pack company, has re-signed Scott Jurek to its ambassador team for 2019. Jurek (pictured above and right) is the most successful ultrarunner of all time, previous holder of the fastest known time on the Appalachian Trail, and a New York Times best selling author. […]

The family-owned company, Okabashi, has been leading the charge in responsible, sustainable footwear for nearly 35 years. The company’s eco-conscious approach is a top priority, and now, Okabashi has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product label. Founded in 1984, Okabashi is a family owned and operated American-made shoe company with a […]

Using original pattern, materials and quality, Wilderness Experience will offer Limited Edition iconic daypack beginning July 2019. Kickstarter Campaign Is Underway Wilderness Experience, the iconic outdoor gear brand founded in 1971 by Greg, Jim and Laurie Thomsen, is making a comeback with the launch of a Kickstarter campaign offering The Original Klettersack featuring the original pattern, materials and […]

Leading recreation brand taps outdoor enthusiast agency for creative and PR. Brothers & Company announced today that it has been selected by Yakima, a global leader in vehicle racks and cargo solutions, as an agency partner for PR and marketing services. Brothers & Company will engage in consumer and trade media relations, influencer marketing, event […]

Collaboration Merges the Best of Two Acclaimed Lifestyle Brands Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May […]

The new Carbon X shoe embodies Hoka-signature max-cushion and minimal-weight to empower all athletes to reach their personal best; Hoka athletes will take on World and American records at 100K to commemorate the product launch. Hoka One One, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. […]

Brooks and the LGBTQ+ Network of Running Clubs Will Partner to Promote Inclusion and Community Through Running Brooks Running Company and International Front Runners, the global network of lesbian, gay, bisexual, transgender, queer (LGBTQ+) running clubs, today announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of […]