SGB Update Sportsmans

AnyCreek Secures $1.8 Million in Funding

AnyCreek, the Memphis, TN-based guided fishing and hunting experiences company, announced the completion of a $1.8 million seed funding round, brining total funding since its launch in 2022 to $3.3 million.

Orion Wholesale Promotes Nicholson to VP of Sales

Matt Nicholson is now responsible for sales team leadership, expanding new sales territories, developing new distribution channels and contributing to the company’s marketing and business strategies, reporting to CEO Brent Taylor.

Heckler & Koch Hires Sales Manager

Heckler & Koch welcomed back John Harrison as sales manager. Most recently, Harrison was the director of sales and marketing at PTR Industries, LLC, from 2017 to 2023. ·

Rapala VMC Makes Big Changes in Global Management Team

Ohvo, managing director of Marttiini and Rapala VMC North Europe; Ravennil, EVP and head of distribution in APAC countries and global rods; and Tuominen, EVP of global business development and IT, left the company on June 14.

Consumer Sentiment Falls to 7-Month Low

University of Michigan Survey Director Joanne Hsu stated, “While consumer sentiment declined this month, the 3.5 Index point dip is relatively minor in the grand scheme. That decline is within the margin of error for the survey.”

Burris Optics Appoints New General Manager

Burris Optics, headquartered in Greeley, CO and part of Beretta Holding S.A., the Italian industrial group, hired Bruno Beccaria as U.S. general manager.

Ammo, Inc.’s Losses Steepen On Sales Declines

Ammo, Inc., the owner of GunBroker.com, reported sales fell 7.5 percent in the fourth quarter and 24.2 percent in the fiscal year ended March 31 with losses widening in both periods. 

Momentec Brands Names Chairman, CFO and SVP of Product Development

Formed out of the merger of Augusta Sportswear Brands and Founder Sport Group, Momentec Brands appointed David Baxter as chairman, Mike Moore as chief financial officer, and Joel Bennink as SVP of product development. Most recently, Baxter was the president of Under Armour for the Americas Region. Bennink spent 13 years at Under Armour, where he led the growth and development across Team, Golf and Curry-branded apparel.

Sig Sauer Names New Chief Marketing Officer

Sig Sauer promoted Robby Johnson to chief marketing officer. Former chief marketing officer and EVP of commercial sales, Tom Taylor, becomes EVP, global brand development. Robby Johnson, the SVP of commercial sales, will now report to CEO Ron Cohen.

HIVIZ Shooting Systems Names Director of U.S. Commercial Sales

Christopher Harrison joins joins the company with over 40 years of experience in sales in the firearms and defense industry. He has worked for Paratore Enterprises, NP Aerospace, Tactical and Survival Specialties (TSSi), and Tacprogear.

Academy Sports’ Q1 Earnings Miss Wall Street Targets

Academy Sports and Outdoors, Inc. reported first-quarter earnings on an adjusted basis slid 20.8 percent and came in lower than analyst expectations for the second straight quarter. Same-store sales were down 5.7 percent, and gross margins were off slightly. Steve Lawrence, CEO, said, “Our customers remain under pressure in the current economic environment.”

Lazydays Names Chairman

Lazydays Holdings, Inc. announced that lead independent director and former interim-CEO Robert DeVincenzi has been appointed chairman of its Board of Directors. DeVincenzi succeeds Christopher Shackelton, managing partner of Coliseum Capital Management LLC, who decided to step down as a director.