Echelon, the maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots.
“In 2017, Echelon Fitness was founded to address an unmet, rising market need—smart fitness, available across all price points, to consumers looking for a technology-driven omnichannel solution, community, accessibility, and convenience. Our investment proved correct as we have soared to become a leading player in the global fitness industry,” said Lou Lentine, CEO of Echelon Fitness. “Once again, we are ahead of the trend, understanding that an end-to-end fitness experience requires prevention and recovery. This is an acquisition driven by a rising marketplace opportunity and smart growth values.”
ThriveX has been the official recovery sponsor of the Hyrox Fitness Race, Spartan Races and Virgin Active. Echelon reported that the company’s “mission and activations closely align with ThriveX” to “make-next level connected fitness accessible to all and its unique content partnerships with brands, including Rundisney, Pitbull, Anytime Fitness, Advent Health, Sony, Samsung, Workout Anytime, EoS Fitness, The Bay Clubs, Fitness Factory, and more.”
Echelon reported its key growth areas include a “full suite of commercial offerings, new skus, including strength training, to round out its portfolio of CV equipment and smart mirrors, and investing in a connected community providing access to live and on-demand classes for at-home and commercial verticals.”
Echelon also noted it “continues to push forward with investment into new product development and acquisitions, including this entry into the recovery category,” with ThriveX.
Image courtesy Echelon
