Purple Orange LLC | SGB Media Online https://sgbonline.com Active Lifestyle Market B2B Information Wed, 14 Aug 2024 11:43:44 +0000 en hourly 1 Free Fly Fires Up Off-Season with Fresh Fall Collection https://sgbonline.com/pressrelease/free-fly-fires-up-off-season-with-fresh-fall-collection/ Tue, 13 Aug 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=319663 Charleston, SC (August 13, 2024)Free Fly, a Charleston-based brand specializing in lightweight performance and lifestyle apparel made of viscose from bamboo, is excited to announce the launch of their new fall collection of transitional and cool-weather staples.

The new collection applies Free Fly’s buttery-soft, breathable, comfort to warmer, rugged pieces with fabrics built to endure the colder months spent by the water.

Highlights of the collection include expanded weather-resistant fleece offerings, adventure-ready canvas and twill bottoms, luxe waffle styles, and a new performance-oriented collection of  Highmile leggings and joggers, featuring a micro-suede knit fabric. 

“We’re excited to launch a line that is built for the off-season we know and love – when the weather’s still warm, the waves are still firing, and you’ve got the beach all to yourself,” shares Director of Marketing, Harrison Lindsey. Lindsey continues, “We’re delivering the same benefits that we’re known for, but now in every season.”

Free Fly’s new collection is designed with versatility top of mind, empowering a multi-season lifestyle spent surfing, fishing, and exploring off-season spots by the water. 

The fall collection will feature 130+ new styles in fall-inspired seasonal colors available for purchase at FreeFlyApparel.com and local retailers. 

For more information regarding Free Fly Apparel’s recent launch, please direct inquiries to McClain@purpleorangepr.com.

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BioLite’s Charge 100 Max Power Bank Packs a Powerful Punch https://sgbonline.com/pressrelease/biolites-charge-100-max-power-bank-packs-a-powerful-punch/ Wed, 07 Aug 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318996 Brooklyn, NY (August 7, 2024) — BioLite, a social enterprise leader in resilient off-grid energy solutions, is proud to introduce the latest addition to its popular line of power banks, the Charge 100 Max. The Charge 100 Max is a versatile 25,000mAh power bank that delivers fast charging for high-performance modern devices via 100W USB-C. The Charge 100 Max builds on BioLite’s high-speed portable battery line by delivering higher capacity, faster charge in and out, and added convenience with a new MagSafe wireless charging deck. 

Designed to provide plentiful power anywhere you go, the Charge 100 Max powers small-scale personal devices like laptops, smartphones, hotspots, and earbuds through USB-C PD, USB-A, and effortless wireless magnetic charging.  BioLite’s Charge 100 Max is an adaptable personal power solution that can power multiple devices at once while maintaining optimal charging speeds thanks to 120W power output. With 100W out and 65W in bi-directional charging, the Charge 100 Max can not only charge laptops fast, but recharge itself from empty to full in less than 90 minutes to keep you powered in a pinch.

“People nowadays have a network of devices they need to keep charged beyond their phone,” said VP of Marketing, Erica Rosen. “Charge 100 Max is designed to keep up with you by delivering simultaneous charging without compromising on speed. From travelers to remote workers, this power bank will get you back up and running, fast.”

The Charge 100 Max is FAA-compliant, weighs only 1.3 lbs, measures under 6 inches, and comes with an automatic 2 year warranty, extendable to a free third year when registered online.

The Charge 100 Max is available at select retail partners and BioLiteEnergy.com.

Charge 100 Max Technical Specifications:

  • 2x 100W USB-C PD
  • 1x 15W USB-C
  • 1x 15W USB-A
  • 15W Cordless MagSafe Wireless Charging
  • 25,000 mAh – 91.3Wh
  • 1.3lbs (580g)
  • Faster Charge times – Charges in under 90 min by 65W USB C-PD (sold separately, or your standard laptop USB-C charging brick works great)
  • Modern design fits to phone sizes for easy stacking and carry
  • 5.5 x 4.4 x 1.4 in
  • FAA Carry on Compliant

 

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Rumpl Celebrates 10 Years, Relaunches Original Puffy Blanket https://sgbonline.com/pressrelease/rumpl-celebrates-10-years-relaunches-original-puffy-blanket/ Mon, 05 Aug 2024 20:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=318530 Portland, Oregon (August 5, 2024) Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the relaunch of its iconic Original Puffy Blanket in a new and improved format. Marking a decade of innovation and over a million units sold, Rumpl sets a new standard in outdoor comfort with updated design features, including a new roll-top stuff sack, redesigned and multi-purpose Cape Clip hardware, and trademarked sustainable insulation and materials.

The new one-person Original Puffy Blanket is now available in both solid and print colorways. Updated with the redesigned and ergonomic Cape Clip connection hardware, users can not only wear their blankets hands-free over their shoulders, they can now connect two blankets together or fold their blankets over into a makeshift sleeping bag. The new roll-top stuff sack increases compression for packing and enhances portability, while the blanket itself is crafted from Rumpl’s forward-thinking VersaWeave fabric and RenewaLoft insulation, made from 100% post-consumer recycled polyester and durable 30D Ripstop Nylon. Notably, each one-person blanket incorporates over 60 recycled water bottles, and the two-person version incorporates over 100, underscoring Rumpl’s commitment to sustainability. 

“Ten years ago, we created this category from the back of a travel van,said Rumpl CEO and founder Wylie Robinson.Our Original Puffy Blanket sparked an entire company and earned us the title of Fastest Growing Camping Brand by NPD in 2022. This refresh is designed to better serve today’s consumers and reinforce our position as leaders in innovation and quality.” 

Throughout the past decade, Rumpl has achieved numerous milestones, including being recognized as a Certified B-Corp and Climate Neutral Business. The company’s commitment to sustainability is reflected in its use of recycled materials and eco-friendly practices. Since 2019, Rumpl has up-cycled over 11 million discarded plastic bottles, while 80% of all product categories contain at least one recycled or repurposed feature. 

The new Original Puffy Blanket lineup will be available on Rumpl.com starting August 5, 2024, in both one-person and two-person sizes. For more information, please contact Rumpl’s PR manager Scout Petersen, scout@purpleorangepr.com.

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BioLite BaseCharge+ Power Stations Get an Upgrade in Speed and Price https://sgbonline.com/pressrelease/biolite-basecharge-power-stations-get-an-upgrade-in-speed-and-price/ Wed, 24 Jul 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=317682 Brooklyn, NY (July 24, 2024) — BioLite, an innovator in off-grid renewable energy solutions, released updates to its popular mobile power station lineup, the BaseCharge 600+ and 1500+. The new models keep the compact footprint, port facings, and wireless charging from previous designs but now recharge up to 4x faster and are available at an even more competitive price point. 

Originally optimized for rapid recharging from solar, the new BaseCharge+ models now enable customers to recharge quickly from either solar or wall-charging, refilling in under 3 hours thanks to a new high-capacity wall-charging cord included with each unit. Additionally, the smaller BaseCharge 600+ now features a higher capacity solar input, allowing customers to add a second 100W panel to their solar generator system. 

In addition to competitive recharge times and reduced pricing, BaseCharge+ continues to maximize the promise of portability and versatility by combining user-friendly design with lighter weight battery chemistry, offering  a power station that is up to 19 pounds lighter than comparable models. The rated cycle life means the units can be fully charged and discharged twice weekly every week for over ten years without losses in efficiency.  The AC/DC charging options can power larger appliances like electric coolers, CPAP machines, or TVs, in addition to personal devices like smartphones, tablets, and laptops. Lastly, BaseCharge features a convenient wireless charging deck that makes charging high-use phones quick and easy by skipping the cords.

Built to last, BioLite’s BaseCharge+ models have undergone the same rigorous safety testing applied to the original BaseCharge models, including battery cell selection, extreme temperature testing, vibration testing, drop testing, and more, to guarantee that they are safe to use around the house and endure life’s toughest adventures. 

“We listened to customer feedback and designed an affordable and faster solution without sacrificing quality,” said Erica Rosen, Global VP of Marketing at BioLite. “Portable design, multiple charging ports, easy-to-use, it’s all there – but now it can keep up even faster with the quick pace of modern life and the essential devices needed to stay powered at all times.”

Just in time to prepare for group camping adventures or potential grid outages this fall, the BaseCharge+ models offer reliable, easy-to-use energy to power your adventures, with improved features and a lower price than previous models. For more information on BioLite’s growing high-capacity power line, please visit BioLiteEnergy.com.

BaseCharge 600+ Technical Specifications:

  • Charge-In Time: 2.5 Hours (Includes NEW high capacity wall charging cord)
  • Li-Ion (NMC) Battery Capacity: 622 Wh
  • Inputs (3)
    • Wall / Solar Input (HPP): 120 W
    • USB-C PD: 100 W
    • Solar via included HPP
  • Outputs (10)
    • (2x) 110V AC Output (600 W  // 1,000 W Surge)
    • (1x) Wireless Output (10 W)
    • (2x) 12 V DC Barrel Port (120 W)
    • (1x) 12 V Car Port Output (120 W)
    • (2x) USB-A Output (5 V)
    • (1x) USB-C Output (5 V)
    • (1x) USB-C PD Output (5 V, 100 W)
  • Weight: 13lbs (5.9kg)
  • Dimensions: 12.2 x 7.9 x 7.9 in (309 x 200 x 201 mm
  • What it Powers: 
    • Smartphones – 48 Charges
    • Electric Cooler – 15 Hours
    • CPAP Machine – 13 Hours
    • Laptop – 9 Charges
    • 55’’ TV – 6 Hours

BaseCharge 1500+ Technical Specifications:

  • Charge-In Time: 3 Hours (Includes new high capacity wall charging cord)
  • Li-Ion (NMC) Battery Capacity: 1521 Wh
  • Inputs (3)
    • Wall / Solar Input (HPP): 400 W
    • USB-C PD: 100 W
    • Solar via included HPP
  • Outputs (12)
    • (3x) 110V AC Output (1200 W // 2,400 W Surge)
    • (1x) Wireless Output (10 W)
    • (2x) 12 V DC Barrel Port (120 W)
    • (1x) 12 V Car Port Output (120 W)
    • (2x) USB-A Output (5 V)
    • (2x) USB-C Output (5 V)
    • (1x) USB-C PD Output (5 V, 100 W)
  • Weight: 26.5 lbs (12.1 kg)
  • Dimensions: 14.4 x 12.2 x 8.2 in (367 x 310 x 209 mm)
  • What it Powers: 
    • Smartphones – 117 Charges
    • Electric Cooler – 37 Hours 
    • CPAP Machine – 31 Hours
    • Laptop – 22 Charges
    • Refrigerator – 20 Hours
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Isle Debuts First Boat, the Flywater Hybrid Skiff-Kayak https://sgbonline.com/pressrelease/isle-debuts-first-boat-the-flywater-hybrid-skiff-kayak/ Tue, 16 Jul 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=317119 San Diego, CA (July 16th, 2024) – Isle, watersports industry leader and disruptor, is excited to announce the launch of their 12’6” Flywater inflatable skiff-kayak hybrid. The Flywater is the world’s most rigid and stable inflatable skiff-kayak, designed for fishing, recreational paddling, and electric-assist boating. 

As a low-draft, catamaran-style inflatable watercraft with user-centric features, the Flywater solves common pain points of traditional skiffs and kayaks. The catamaran design is fast and efficient over the water while providing unrivaled stability, making it an ideal stealth watercraft for fishing in shallow, hard-to-reach waterways. The lightweight, inflatable design weighs just 49 lbs, making it easy to transport, and unlike typical kayaks, the open transom design at the stern allows water to exit freely. In line with Isle’s SUP-kayak models, the Flywater features the patent-pending Isle-Link connect system for installing Isle’s comprehensive collection of seats and accessories, including a new ‘captains chair’ aluminum console seat and lean stand. 

“The Flywater will change how you think about inflatable watercraft thanks to the innovative design and materials,” commented Isle President Jimmy Blakeney. “Our patented InfinityFiber technology takes both rigidity and durability to the next level compared to any other inflatable on the market. This exclusive construction is paired with an innovative catamaran design that can be configured as a solo or tandem kayak, a skiff with a center console, and even a stand-up paddleboard.”

The InfinityFiber inflatable material is strategically placed in the transom and along the bottoms of the 12” side pontoons, resulting in up to 5x greater rigidity and durability than typical inflatables. The transom supports the weight and torque of an electric motor up to 5 horsepower, which extends range, enhances speed, and ensures safety. Additionally, the skiff-kayak’s PowerFuse welded construction technology eliminates air leakage and significantly extends the product’s lifespan, resulting in a 5-year warranty. 

The Flywater will be available in limited quantities starting in August. For more information visit: https://islesurfandsup.com/products/flywater-micro-skiff-kayak

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Rumpl’s 2023 Impact Report Highlights Significant Advances in Sustainability Efforts https://sgbonline.com/pressrelease/rumpls-2023-impact-report-highlights-significant-advances-in-sustainability-efforts/ Tue, 02 Jul 2024 18:43:52 +0000 https://sgbonline.com/?post_type=pressrelease&p=316333 Portland, Oregon (July 3, 2024) Rumpl, the pioneering brand behind the Technical Blanket category and the Original Puffy Blanket, is pleased to publish its 2023 Impact Report. This comprehensive report, released in conjunction with Rumpl’s 10-year anniversary, marks a decade of innovation and sustainability leadership in the outdoor industry. 

Rumpl’s 2023 Impact Report highlights several significant achievements in sustainability. Notably, the brand has reduced its overall carbon footprint, increased its B Corp score, and made strides in supply chain, sourcing, and company practices to align with its commitment to reducing environmental impact. Since 2019, Rumpl has offset 25,034 tco2, equivalent to removing 5,400+ cars from the road for a year. These carbon offsets, in partnership with BioLite, Cool Effect and EcoCart, have led to Rumpl being certified as a Climate Neutral brand. In addition, Rumpl has strategically reduced carbon emissions by incorporating post-consumer recycled materials in its products and supply chain in place of virgin plastics and non-organic materials.

“We took our motto,Made for Whatever Unfolds,as our mantra for 2023,said Rumpl CEO Wylie Robinson.It wasn’t an easy year for the industry. We had an excess of inventory we couldn’t metabolize, but we used our learnings to reassess our strategy and impact on the environment. We’re moving forward with a stronger approach that better suits our company beliefs of looking to the future responsibly.”

Internally, Rumpl shifted its 87/13 Male/Female Board of Director representation to 67/23 M/F, aligning with national averages. Rumpl also achieved just under its goal of 40%  BIPOC representation on social media content.

For more information regarding Rumpl’s sustainability initiatives and products, please contact Rumpl PR Manager Scout Petersen, scout@purpleorangepr.com. 

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Free Fly Signs Longboarding Champion Rachael Tilly https://sgbonline.com/pressrelease/free-fly-signs-longboarding-champion-rachael-tilly/ Tue, 02 Jul 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=316249 Charleston, SC (July 2, 2024) – Free Fly, a Charleston-based brand expanding the apparel industry for water-based pursuits, is thrilled to announce the signing of WSL Women’s Longboard World Champion and adventure fitness enthusiast, Rachael Tilly. 

In 2015, Tilly made surfing history by becoming the sport’s youngest ever world champion at 17 years old. Today, Tilly continues to compete professionally while also practicing as an all-around athlete who shares Free Fly’s mission of chasing an unencumbered life outdoors. 

Tilly is driven by a love of helping people find strength, confidence, and community through intentional movement. As a pilates teacher off the water, Tilly practices an active lifestyle that supports her passion for all pursuits in and around the ocean.

Tilly shares, “I love competing on the longboard tour, but outside of competition, my life revolves around ocean adventure—sailing, foiling, and fishing,” she continues, “So I’m more than stoked to be paired with a brand that authentically encompasses that.”

Free Fly’s CEO, Sterling Boyd, shares “Rachael brings a fresh perspective of the industry, a wealth of experience, and a vibrant, ambitious energy to the team” she continues, “We can’t wait to work together with Rachael as we continue to expand our Surf Ambassador community.”

Tilly continues to grow as an athlete, competing all over the world, and hopes to create a positive and lasting impact on the sport and through her work with Free Fly Apparel.

For more information regarding Free Fly Apparel and their growing Surf Ambassador team, please direct inquiries to Hannah Miller at Hannah.Miller@purpleorangepr.com.

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Free Fly Signs Florida-Based Fishing Captains Benny Blanco and Paul Sonnen https://sgbonline.com/pressrelease/free-fly-signs-florida-based-fishing-captains-benny-blanco-and-paul-sonnen/ Fri, 28 Jun 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=316022 Charleston, SC (June 28, 2024) – Free Fly, a leading fishing, outdoor, and lifestyle apparel brand from Charleston, South Carolina, is excited to announce their latest additions to their growing Ambassador Team: Captain Benny Blanco, a South-Florida based fly fishing guide and conservationist, and sportfishing Captain Paul Sonnen of the Florida Panhandle and Bahamas. Both guides, who share Free Fly’s deep-rooted passion for fishing, will join Free Fly’s growing Ambassador Team.

Blanco’s fervent passion, hard-work ethic, and relentless spirit drive his work in and outside of the water. In addition to being a full-time fishing guide, Blanco spends his hours advocating for Captains for Clean water, a nonprofit working to restore and protect aquatic ecosystems for the use and enjoyment of all. After witnessing a spike in hyper salinity that caused significant damage to the Florida Bay, Blanco became a committed conservationist fighting to to lobby for water rights in Tallahassee and D.C. over the last decade. 

Blanco shares, “When I was 8 or 9, I was introduced to the Everglades. And my entire life changed. I didn’t want to be anywhere else. I didn’t want to do anything else. I wanted to be in the glades” he continues, “I’m excited to partner with a brand like Free Fly that shares my chase for a life spent immersed in the outdoors.” 

With 26 years of guiding under his belt, Blanco brings a wealth of knowledge of the industry and a deep rooted passion for protecting the water and people that surround him while championing more inclusivity in the guiding space. As a father of three, his authentic and enthusiastic pursuit of protecting outdoor spaces and waterways for the next generation aligns seamlessly with Free Fly, as a family-founded brand empowering life’s best moments outdoors. 

For Sonnen, his love of the ocean captivated him at a young age and has since shaped his career and values. He shares, “I love how the sport of fly fishing instills in me that there is always more to learn and I look forward to working and growing with Free Fly in the industry.” 

“We are thrilled to welcome Benny and Paul to Team Free Fly and continue building out our relationships in the broader fishing community,” shares Director of Brand Marketing, Harrison Lindsey. “Their commitment to giving back to the people, organizations, and lands in their communities excites our team as we continue to expand our initiatives in conservation, humanitarian, and next-gen spaces.” 

For more information regarding Free Fly Apparel and their growing Ambassador Team, please direct inquiries to Hannah Miller at Hannah.Miller@purpleorangepr.com.

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BioLite Reaches 8.1M Lives with Clean Energy https://sgbonline.com/pressrelease/biolite-reaches-8-1m-lives-with-clean-energy/ Mon, 06 May 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=312088 Brooklyn, NY (May 6, 2024) – BioLite, an innovator in global off-grid energy solutions, is proud to announce the 2023 milestone of delivering safe, renewable energy access to over eight million individuals across sub-Saharan Africa. Detailed in the social enterprise’s recently published 2023 Impact Report, this achievement is made possible through a combination of BioLite’s breakthrough products, unique business model, and strategic partnerships that accelerate scale while amplifying impact. 

“The transition to renewable energy is urgently needed, imminently possible – and anything but straightforward,” shares BioLite CEO Jonathan Cedar. “With the help of our partners – from our local distributors in Africa to our outdoor partners here in the US – we can navigate complex global markets and continue to build a future where everyone has the ability to safely cook, charge, and light daily life.”

One such partnership is the first-of-its kind, multi-year carbon partnership with outdoor retailer REI Co-op, announced last week in the retailer’s 2023 Impact Report. Through this partnership, BioLite is able to manufacture and distribute 30,000 additional clean cookstoves to households, generating verified carbon credits that allow REI to account for operational emissions as they pursue their long term path to a net-zero future.

“We prioritize climate actions that limit emissions while empowering people,” said Andrew Dempsey, Director of Climate at REI. “And as a co-op, we often find this intersection through direct collaboration with our community. Our partnership with BioLite is a great example of this approach.”

As of 2023, BioLite clean cookstoves have avoided over two million tons of CO2e emissions from entering the atmosphere, roughly the equivalent of taking 537,000 cars off the road for a year.

BioLite’s most recent impact news is a testament to their unique business model known as Parallel Innovation: revenues generated by the outdoor recreation market get reinvested into the programs, products, and partnerships required to achieve scale and long term adoption of clean energy solutions. From retailers to end-customers, every purchase of a BioLite outdoor product helps deliver safe energy around the world. 

For more information on BioLite’s parallel innovation model and plans for accelerating the transition to renewable energy, please visit BioLiteEnergy.com

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Tommy Bahama Announces Licensing Agreement with Isle https://sgbonline.com/pressrelease/tommy-bahama-announces-licensing-agreement-with-isle/ Thu, 02 May 2024 19:54:12 +0000 https://sgbonline.com/?post_type=pressrelease&p=311792 Iconic island lifestyle brand Tommy Bahama has signed a licensing agreement with Isle for a unique collection of hybrid SUP-kayak boards, along with limited edition waterproof bags. Isle is known for its ingenuity in hybrid watercraft design, allowing users to customize their paddle preference between SUP and kayak with a proprietary Isle-Link connect system.

“For over 30 years, Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle where and how they live,” said Gina Wilcox, Vice President Licensing, Tommy Bahama. “Having fun in the sun is a huge part of that lifestyle. These hybrid SUP-Kayak boards and waterproof bags bring the ultimate in outdoor fun. We’re excited to partner with Isle to further define our lifestyle brand and offer our guests a fresh chance to embrace our brand and embark on exciting water adventures.”

The Tommy Bahama collection includes two innovative models. The 11’6” limited edition Tommy Bahama Switch 3 Hybrid SUP-Kayak and will be available in two colorways. It’s an inflatable, ultra-light, super stable, and incredibly versatile hybrid board featuring Isle’s patent-pending ‘Isle-Link connect system’ that allows paddlers to seamlessly convert from SUP to solo or tandem kayak on or off the water. The Switch 3’s PowerFuse welded rail technology eliminates the potential for air leakage, while increasing the durability, rigidity, and lifespan of the board. A full-coverage soft and grippy traction pad opens the entire deck for yoga, pets, kids and lounging.  

Additionally, Isle will offer a 15’ limited edition Tommy Bahama Megalodon 3, Isle’s largest inflatable, multi-person paddle board; also upgraded with PowerFuse welded rail technology, the Isle-Link connect system, and a full-length deck pack. Megalodon 3 is also electric-assist ready with ISLE’s exclusive motor mount system (for up to a 3HP motor) and a custom steering system. 

“The Switch and Megalodon 3 models are thoughtfully designed with a focus on innovation and versatility,” said Jimmy Blakeney, Vice President of Product at Isle. “Paddlers can customize and configure their set-up for the best experience possible – whether that be by stand-up paddle boarding, kayaking, or electric-assist steering. We’re excited to partner with Tommy Bahama to offer limited-edition colorways that represent that versatility and spirit of adventure.”

To complement the boards, Isle has designed a collection of limited edition Tommy Bahama waterproof bags. The Tommy Bahama collection launches July 2024, and will be available on the Isle and Tommy Bahama websites, as well as select outdoor retailers in the U.S.

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Tifosi Optics Introduces Two New Aviator Sunglasses: Salto and Selca https://sgbonline.com/pressrelease/tifosi-optics-introduces-two-new-aviator-sunglasses-salto-and-selca/ Wed, 01 May 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=311718 Watkinsville, GA (May 1, 2024) — Tifosi Optics, a leading sport and lifestyle sunglasses brand, is excited to introduce two new classic aviator style sunglasses: the Salto and Selca. Blending a lifestyle look with a performance feel, the new styles are designed to tackle everyday errands and endurance activities head on.

The new Salto and Selca are the first aviators from Tifosi to feature Thrive Frames, which are crafted from a plant-based material derived from the natural oil of castor beans. Durable yet lightweight, both sunglasses offer the quality construction of best-in-class sport optics. Additional features include shatterproof polycarbonate lenses, grippy hydrophilic rubber nose pieces, and Tifosi Glide technology, an anti-bounce textured coating, which allows the sunglasses to comfortably slide onto the face and stay in place during movement. 

“This launch reflects the demand for versatile eyewear that blends style and function,” commented Tifosi Owner, Joe Earley. “Our customers seek active lifestyle sunglasses that not only look great but also perform exceptionally well in various environments. With the introduction of the Salto and Selca, we have broadened our range of options to meet these needs,” Earley continued. The Selca presents a classic rounded aviator style, while the Salto features a squared frame. Available in several colorways, the Salto and Selca start at an affordable MSRP $34.95, with polarized lens options available for $59.95. Both options will launch online at http://www.tifosioptics.com and with retail partners on May 1, 2024.

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Isle Introduces the Switch Pro, the World’s Most Rigid Hybrid SUP-Kayak https://sgbonline.com/pressrelease/isle-introduces-the-switch-pro-the-worlds-most-rigid-hybrid-sup-kayak/ Tue, 30 Apr 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=311665 San Diego, CA (April 30, 2024) – Isle, the original surf and SUP manufacturer out of San Diego, is excited to announce the latest iteration of their best-selling, award-winning Switch hybrid franchise. The Switch Pro is the world’s most rigid inflatable SUP and sit-on-top kayak, featuring the brand’s patented InfinityFiber material and an innovative turn-key motor mount for installing an electric-assisted propulsion and steering system. 

Isle is leading innovation in the paddlesports industry with groundbreaking technology and designs. Last year, Isle introduced an entirely new class of inflatables, coined “Inflatable Hardboards,” with their Pro Series models. These were the first models featuring the brand’s exclusive Airtech Pro InfinityFiber, offering up to 400 percent greater rigidity than traditional inflatables. This year, the brand is excited to pair this innovative technology with the fan-favorite hybrid Switch model for increased performance and rigidity in a hybrid, motor-capable SUP-kayak package. 

“The Switch Pro is our first board featuring a custom motor-mount bracket for installing electric motors,” commented VP of Product Jimmy Blakeney. “Our team has worked tirelessly to develop a product that pairs an e-paddling experience – with a pole steering system and trolling motor for effortless handling – along with the portability and convenience of an inflatable, 23-lb board. The Switch Pro is our most rigid Inflatable Hardboard to date, and we’re excited to see how this innovation transforms the paddlesports industry.” 

In line with Isle’s innovative design considerations, the Switch Pro offers intuitive, user-centric features for an optimal, turn-key experience. The Airtech Pro InfinityFiber hardboard construction eliminates the commonly experienced ‘taco effect’ of inflatable watercraft on the water and improves glide, speed, and stability. Additionally, the board’s PowerFuse welded construction technology virtually eliminates air leakage and significantly extends the product’s lifespan. As a result, the Switch Pro includes a 5-year warranty. The Switch Pro includes upgraded portability, including a premium wheelie backpack that fits the ergonomic kayak seat, footrest, ‘click-and-go’ fin system, carbon paddle, and an ultralight leash. 

The Switch Pro will be available on April 30th. For more information, visit: islesurfandsup.com.

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Isle Retires the Paddle Board, Introduces All-In-One Watercraft Collection https://sgbonline.com/pressrelease/isle-retires-the-paddle-board-introduces-all-in-one-watercraft-collection/ Mon, 25 Mar 2024 19:40:57 +0000 https://sgbonline.com/?post_type=pressrelease&p=309142 San Diego, CA (March 26th, 2024) — In celebration of their 20th anniversary, Isle, the original surf and SUP manufacturer out of San Diego, CA, is excited to announce the latest iteration of their best-selling, fan-favorite paddle board models. The new 3 Series retires the traditional inflatable paddle board, transforming their iconic Pioneer, Explorer, and Megalodon models into ultra-versatile hybrid watercraft. 

“We are thrilled to commemorate our 20th anniversary by retiring the inflatable paddle board as we know it,” commented VP of Product Jimmy Blakeney. “The entire Isle collection now features our patent-pending Isle-Link connect system, born from the idea that spending time on the water with friends and family is the #1 priority, and how you spend that time will change from day to day depending on the conditions, your mood, and your crew. From paddle boarding to kayaking, electrifying your adventure or a linked-up multi-board island, the choice is yours.”

Founded in 2004, Isle has been at the forefront of innovation in the paddlesports industry. Pioneering as the first direct-to-consumer surf brand, the founders expanded to offer rigid stand-up paddle boards, followed by inflatable boards. Last year, Isle introduced the first-ever inflatable hardboard with 300% greater rigidity than traditional inflatables, ensuring optimal performance, lasting durability, and portability. 

The introduction of the 3 Series builds on these advancements by improving the versatility, portability, durability, and longevity of the brand’s fan-favorite collection, while maintaining the affordable price point. The Pioneer 3 and Explorer 3 are built with Isle’s proprietary Airtech construction, now 20% lighter at just 19 lbs and featuring PowerFuse welded rail technology. PowerFuse, first introduced on the Pro Series, virtually eliminates air leakage and significantly extends the product’s lifespan. All models featuring PowerFuse technology now include a 5-year warranty. Both models include upgraded accessories, including a premium wheelie backpack, a ‘click-and-go’ fin system, carbon paddle, and an ultralight leash. The 3 Series will be available for direct purchase on March 26th. For more information, visit: islesurfandsup.com.

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Oru Kayak Upgrades Fan-Favorite Foldable, Recreational Kayak https://sgbonline.com/pressrelease/oru-kayak-upgrades-fan-favorite-foldable-recreational-kayak/ Mon, 25 Mar 2024 19:35:59 +0000 https://sgbonline.com/?post_type=pressrelease&p=309145 San Francisco, CA (March 26, 2024) – Oru Kayak, the original origami kayak brand, is excited to announce an upgrade in their fleet of foldable boats: the Inlet Sport. Adapted from the fan-favorite Inlet kayak, the Inlet Sport introduces ergonomic features, an integrated rail system for accessories, and compatibility with Oru’s new skeg in the same compact, portable form. 

The Inlet originally debuted in 2019 and was notable for introducing a fully integrated floorboard and a new folding pattern, streamlining an intuitive box-to-boat assembly, ensuring stability and spatial efficiency, and reducing overall weight. 

The Inlet Sport refines these key features and upgrades the kayak’s utility for a more user-friendly, versatile boat. The adjustable backrest, adjustable footrest, gel seat upgrade, and open cockpit enhance comfort and mobility for the paddler. The integrated rail system allows paddlers to attach and adjust accessories and gear to the kayak, including fishing rod holders and camera mounts (sold separately). The Inlet Sport is also compatible with Oru’s new skeg – upgrading the kayak’s stability and tracking. 

“We are thrilled to announce our latest upgrades to the fan-favorite Inlet,” commented Oru Kayak CEO Ardy Sobhani, “The Inlet Sport’s compact design, recreational upgrades, and stability make it the perfect companion for fishing, camping, and backyard paddling adventures.”

With these significant upgrades, the Inlet Sport is still lightweight at only 23 lbs and folds down to the size of a suitcase. Including only two loose components, paddlers can assemble the Inlet Sport in 1-3 minutes. Constructed of Oru’s abrasion-resistant UV-treated corrugated plastic, OruPlast™, the kayak is durable for over 20,000 folds. These design elements allow the Inlet Sport to be stored, transported, and unfolded for paddling enjoyment in minutes, without struggling with a roof rack.

The Inlet Sport kayak is available for direct shipping. For more information, please visit: www.orukayak.com

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Stash from Tifosi Optics Offers Elevated Performance on Road and Trail https://sgbonline.com/pressrelease/stash-from-tifosi-optics-offers-elevated-performance-on-road-and-trail/ Mon, 18 Mar 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=308506 Watkinsville, GA (March 18, 2024) — Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to launch Stash–a versatile performance sunglass that promotes enhanced airflow for stylish performance. Whether used for century rides or a lunch break trail run, the Stash is an oversize framed companion up for any adventure. 

Featuring frame dimensions of 127mm x 53mm, Stash is built for medium to large face profiles but intentionally lacks a top frame bar. In addition to creating a distinctive look, this open top design increases airflow to the face and limits fogging. 

In contrast, the inclusion of a lower lens bar built into Stash’s lightweight Grilamid TR-90 frame helps the sunglass maintain a superior perch and stable fit for rugged terrain. Enhancing this fit are adjustable hydrophilic rubber ear and nose pieces that provide a no-slip grip when perspiring. 

Cyclists and runners have the option of choosing Stash with a Fototec lens that adapts to changes in ambient light conditions, or Stash with a Clarion lens that helps repel moisture and sweat. All polycarbonate Stash lenses are shatterproof and scratch resistant for added protection and durability.   

“Stash is a performance-driven sunglass that is equally as comfortable on road rides or for putting in miles on the trail,” commented Tifosi Owner, Joe Earley. “The convenient  design of the lower lens bar takes the guesswork out of lens swapping and the aesthetic of Stash’s oversized frame sets it apart from the competition,” Earley continued. 

Stash is available in four distinct models: An interchangeable Blackout Stash that includes Smoke, AC Red and Clear lenses, the distinctive interchangeable Race Pink Stash with Clarion Pink, AC Red and Clear lenses, a Matte Smoke Stash with Clarion Blue Fototec Lens and finally the Matte Gunmetal Stash with Clarion Red Fototec lens. 

All Stash models retail for an affordable $79.95 and include a microfiber cleaning bag. Stash will launch online at http://www.tifosioptics.com and with retail partners on March 18, 2024. 

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