“Our fall collection brings us a step further in designing products that align with our values as a brand,” said Gregory Mountain Products Global General Manager, John Sears. “Additions to our everyday adventure collection, Rhune and Retna, are rooted in elevated style and performance while simultaneously lowering our carbon footprint. The new Quadro Pro delivers an exciting technology package and will only strengthen Gregory’s position as the leader in hardside luggage for active outdoor travel. The season is a celebration of our brand goal to deliver innovative ideas that enhance our end-consumer’s active outdoor lifestyle.”

The well-loved Rhune family sees two new liter sizes with a belt bag perfect for carrying small essentials, and a 28L pack that makes an ideal work bag or travel companion. The Rhune Belt Bag is a sophisticated and functional option for everyday carrying that can be worn around the waist or as a cross body sling. The Rhune 28 is the largest offering in the collection, making it a great option for commuting and travel. The aircushion backpanel is made up of 90% air for true on-the-back breathability, and designed with an active user in mind, the collection focuses on organization with shoulder harness pockets perfect for ear buds, side mesh water bottle pockets, and dedicated tablet and laptop sleeves (excluding the waistpack). The collection is also built using 100% GRS-certified recycled polyester fabric on the body and base to ensure that each pack makes a smaller impact on the environment. 

The all-new Retna collection was built for everyday adventures with a comfortable fit, sleek style, and refined organization – all at an approachable price point. The multi-density foam backpanel provides a comfortable carry, and features like a side stretch-mesh bottle pocket, reflective attachment loops, interior zippered pockets, and a top grab handle reflect Gregory’s attention to detail. The 25L and 28L backpacks have an externally accessed laptop sleeve, while the 20L backpack has an interior access laptop sleeve with an adjacent tablet sleeve. The Retna is the perfect pack for school, work and travel, and comes at an accessible price point ensuring that there are options for everyone. 

The next generation of Gregory’s Quadro Pro Hardcase includes new features like an integrated AirTag holder to easily track your luggage, a stylish and more durable handle, and updated colorways. Built for the active lifestyle traveler, the Quadro Pro features Gregory’s proprietary ActiveShield compartment keeping dirty or wet clothing separate from clean items. The scratch-resistant high impact polycarbonate shell paired alongside a TSA-approved combination lock make it a durable and functional travel companion. Additional features include a spherical 4-wheel system for smooth and multi-directional rolling, abrasion-resistant zipper teeth and three internal mesh zippered pockets. The Quadro Pro is available in two capacities – a carry-on-friendly 22” and a checked luggage compatible 28” for extended adventures.

Gregory’s fall 2024 collection will be available at specialty retailers and online at Gregory.com starting August 2, 2024. For more information about Gregory, and its complete collection of award-winning outdoor gear, visit www.Gregory.com. 

This new relationship is rooted in a shared commitment to sustainability and adventure and has led us to two lifetime adventure essentials built for long hauls with less impact on the planet.

Here are ten things to know about the collab:

1. Finisterre has exclusively reinterpreted two of Gregory’s best-selling backpacks – the Stout and Amber, which are specifically designed for men and women respectively.
2. These are lightweight packs crammed with tech features both time-honored and modern, including wishbone alloy frames for load management and adjustable torso length, and a Speed Clip hydration attachment system compatible with Gregory Hydro reservoirs.
3. “The idea for a more purpose-built pack came when we were hiking in Scotland,” says Todd, Head of Design at Finisterre. “If we wanted to make the product I had in my mind, we’d need to work with a brand that is not only the very best but also aligns with our values and has a solid stance on environmentalism. Gregory is that brand.”
4. Cornwall’s Finisterre and Utah’s Gregory have used 100% recycled ripstop fabric as the main body material for their transatlantic collaboration. These Stout and Amber packs are also built using high-tenacity 420D Nylon to meet Finisterre’s strict durability standards.
5. Both products have been treated with a durable DWR coating for outdoor adventure action. This coating is, it goes without saying, free from PFCs.
6. Comfort is a key selling point of the Finisterre x Gregory duo. Features of note in this department include customisable torso lengths; adjustable wraparound Fit Tune hip belts; perforated 3D foam back panels for breathability; and shoulder harnesses with new die-cut air mesh and revised fabric panels for focused stability.
7. Both packs come with a lifetime warranty as standard.
8. Sizes include 45L and 55L for the Stout, and 44L and 54L for the Amber.
9. The packs will be available from July 23rd on Finisterre.com
10. And starting August 2nd on Gregory.com. 

For more information about Gregory, and its collection of award-winning backpacks and luggage, visit www.Gregory.com. 

Seattle, Wash. (July 15, 2024)

After years of research and engineering, the Boost 650 addresses two of the biggest concerns backpackers have with their sleep systems—comfort and warmth. Addressing comfort, the semi-rectangular shape provides additional space for various natural sleeping positions without compromising thermal efficiency. Addressing warmth, Therm-a-Rest’s new WarmZip technology, a patent-pending center zipper, reduces the bag’s internal space and tucks insulation around the sleeper to warm the bag up to 10 degrees Fahrenheit—empowering users to control the temperature and their sleep experience.  

“For more than 50 years, we’ve been the experts on sleep and thermal efficiency at camp,” said Justin McGregor, Product Line Manager at Therm-a-Rest. “The Boost 650 is a direct result of that. We’ve spent the last few years working to create a product that excites backpackers, and create the next generation of backpacking comfort—because backpacking shouldn’t mean compromised sleep. Boost 650 combines the industry’s most comfortable fit, first to market adjustable temperature, and all in a light-weight and packable-size. Reluctant backpackers shouldn’t be reluctant anymore!” 

In addition to the WarmZip technology, the Boost 650 features multi-use armholes for ventilation or to read a book or play cards in the warmth of your sleeping bag. The 650-fill, RDS-certified hydrophobic down is allocated to key areas with Zoned Insulation to maximize heat retention and weight. The hydrophobic down absorbs 90% less water and dries three times faster than untreated down. 

The shell and lining are made with a GRS-certified 100% recycled nylon, and coated with a PFAS-free DWR. Inclusive sizing includes short, short wide, regular, regular wide, long, and long wide. The Boost 650 is available in 32 and 20 degrees and starts at one pound and nine ounces (32 degrees, size short).

To learn more about Therm-a-Rest’s new Boost 650 sleeping bags, check out a product video here. Therm-a-Rest’s spring 2025 lineup ​​will be available at select REI locations starting September 2024, and everywhere else, including Thermarest.com, starting January 2025.

To learn more about Therm-a-Rest and its award-winning collection of camp comfort gear, visit thermarest.com.

Seattle, Wash. –

In addition to the new NeoLoft, Therm-a-Rest is expanding its camp comfort category with an updated Trail Pro and new Trail ProLight in the self-inflating category. Listening closely to the feedback and needs of its customers, Therm-a-Rest is prioritizing comfort and sustainability in spring 2025. A recent survey by the brand shows that 42% of backpackers prioritize comfort over warmth, weight, and packability when choosing a sleeping pad – values that Therm-a-Rest has amplified in its latest designs.

“For more than 50 years, Therm-a-Rest has been on a mission to create the most comfortable night sleep outside,” said Brandon Bowers, Product Line Manager at Therm-a-Rest. “NeoLoft smashed this goal and is transforming the backpack sleep experience by bringing more comfort than we thought possible to the backcountry. It’s designed to go anywhere – near or far – and never compromise your sleep. For anyone who has spent time in the backcountry, you know how important that is – the better you rest, the better you adventure.” 

NeoLoft: Revolutionizing Backpacking Comfort
NeoLoft sets a new standard in backpacking mattresses with its unparalleled comfort and innovative features. At 4.6 inches thick, it is the thickest backpacking pad ever offered by Therm-a-Rest, designed to provide exceptional cushioning and support. The 3D construction and ContourCore Matrix technology ensure optimal body alignment and pressure relief, while side rails enhance stability during sleep. The NeoLoft boasts a remarkable 4.7 R-value for warmth, making it suitable for a variety of climates. The stretch knit fabric is soft to the touch, and the TwinLock Valve system makes inflating and deflating a breeze. NeoLoft packs down to the size of a one-liter water bottle and starts at 25 ounces (size regular).

Enhanced Trail Pro Series: Comfort Meets Sustainability
Growing its camp comfort collection – for those who don’t want to compromise their sleep in the backcountry – Therm-a-Rest is updating its current Trail Pro, and introducing a new Trail ProLite to its lineup of self-inflating sleeping pads. The updated Trail Pro and new Trail ProLite feature Stratacore foam for enhanced insulation and comfort. The new stretch knit fabric is soft to the touch and contours to the body, relieving pressure points for a more restful sleep. The fabric is solution dyed as well, reducing the amount of water used in the dying process by 4.5 (Trail Pro) to nine gallons (Trail ProLite). The lighter and more compact Trail ProLite is a comfortable two inches thick, and 24 ounces (regular). The more comfortable Trail Pro is a generous three inches thick and weighs in at 30 punches. The R-value for the Trail ProLite is 3.8 and the Trail Pro is 4.4. 

Therm-a-Rest’s spring 2025 lineup ​​will be available at select REI locations starting September 2024, and everywhere else, including Thermarest.com, starting January 2025. To learn more about Therm-a-Rest and its award-winning collection of camp comfort gear, visit thermarest.com. 

The innovative system lets you ‘switch’ to your own cookware with a quick flip of the deployable pot supporters, allowing for elevated versatility with varying pot sizes. It also features a Piezo Ignitor and a stove regulator, which provides reliable performance in the cold and at altitude for better functionality on more adventures.

Another unique feature of the Switch Stove System is the patent-pending design of the pot, which is hemispherical. This design allows for an decreased boil time without using a heat exchanger. The shape also delivers much less carbon monoxide than traditional heat exchangers. Additional pot features include internal graduation marks and a removable sustainable, natural cork cozy, a more sustainable choice than petroleum-based Neoprene, which requires significant energy to produce. The system also comes with a fuel canister stand and lid.

MSR Switch Stove System technical specifications:

• Boils 14L with an 8-ounce fuel canister (or 1.8L of water per ounce of fuel)
• Weight: 4.1 oz (117 grams)
• Packaged Weight: 13.8 oz (392 grams)

“Our current stove systems, the Reactor and the WindBurner are not going anywhere, they are still going to be an ideal fit for a more technical user,” said John Park, Cascade Designs Product Line Manager. “This all-in-one stove is designed to be a catch-all for the casual backpacker, who wants a technical and versatile stove at an affordable price.”

The Switch Stove System will be available on the MSR website and local retailers starting January 2025. For more information about the Switch Stove System and MSR’s award-winning lineup of stoves and cookware, visit msrgear.com.

Founded over 27 years ago by Glenn Barrett, OrthoLite now partners with more than 550 of the world’s leading footwear brands who trust OrthoLite to elevate the comfort and performance of their shoes. With six owned manufacturing facilities located across the world where footwear is produced, OrthoLite is a trusted partner to its growing customer base with a stalwart commitment to more responsible manufacturing, Environmental Health and Safety (EHS) and operational excellence.

In founding OrthoLite, Barrett revolutionized footwear from the inside out. OrthoLite has never strayed from its focus on comfort and performance underfoot. OrthoLite insoles ensure a cooler, drier, and healthier interior environment inside of the shoe with its market leading insole foam technologies. OrthoLite’s global team of 3,100 people work to lessen the impact the product and manufacturing have on the environment full-time, on-site in OrthoLite’s owned manufacturing facilities. What’s more, OrthoLite has, since day one, incorporated a minimum of 5% recycled outsole rubber waste material in each and every insole.

OrthoLite’s largest market is performance, including running, athletic and technical outdoor footwear. The brand also continues to grow brand partners in the fashion, luxury, workwear/safety and more casual footwear categories.

“OrthoLite is the first point of contact between the shoe and the person wearing the shoe. It is OrthoLite’s insoles that make the biggest impact on the consumer in terms of the comfort of the shoe. This is a responsibility that we take very seriously to deliver on as it is what frames the consumers’ experience of a purchase from their favorite footwear brands,” explains Barrett, founder and CEO of OrthoLite. “We are incredibly honored to be recognized by APMA for the comfort and performance that our X40, Ultra, and 0.11 Originals insoles deliver.”

For additional information on OrthoLite, please visit ortholite.com.

Mountains move people like no other place on earth. They change how we see ourselves, each other and nature, which is why Mammut is committed to building a global brand that actively works to ensure future prosperity for the places we love to explore. This is apparent in the brand’s spring collection – starting with the Massone collection of climbing apparel.  

Mammut grows its Massone collection this spring with a new men’s and women’s Midlayer and Light T-Shirt, as well as a Tank and Bra for women.

The Massone ML Hooded Jacket is a technical climbing midlayer with a modern look. An ideal combination of recycled nylon and polyester fleece, the jacket provides the perfect blend of stretch, durability and breathability. Built for climbing, design details include underarm gussets, fitted hood and elasticized cuffs. 

The Massone Light T-Shirt is an ultrasoft, quick-drying hemp jersey, and as with the Tank and Tank Bra, it is designed for maximum mobility and durability for climbing. The new Tank Bra features a racerback cut, and 4-way stretch fabric to allow for unrestricted reach – perfect for  bouldering or crag climbing.

Mammut will also be releasing its best-selling climbing rope in a new PFC-free dry treatment, Crag Eco Dry Rope. The new rope is treated with Mammut Eco Dry and will be available in 9.5 and 8.0 diameters and 40 to 80 meters in length.

In the alpine and hiking categories, Mammut is introducing two new hardshell jackets, the Ducan Guide HS Hooded Jacket and the Ducan Light HS Hooded Jacket. A progressive hardshell with ruggedness and performance at its core, the Ducan Guide HS is crafted with 3-layer 100% recycled polyester that is abrasion-resistant and breathable. The 2024 ISPO award winner uses the PFC-free Mammut Dry Tour treatment, delivering dependable weather protection with breathable comfort, keeping you dry on adventures in the rain and snow.

The lighter and more breathable Ducan Light HS is a 2.5-layer recycled polyester treated with Mammut Dey Active to keep you dry on the move when weather rolls in. It also features a snap on the chest for increased ventilation. 

From head to toe, Mammut is also growing its collection of bottoms this spring. The best-selling Runbold family of hiking and alpine climbing pants get an upgrade with a more sustainable fabric (100% recycled polyamide and elastane) and a new repairable design. The fully featured pant family is built with quick drying, 4-way stretch fabric, four zippered pockets and UPF 50 for sun protection.

The collection includes pants, zip-offs and shorts, and the new Runbold Guide SO. The lightweight and durable softshell fabric offers durability and freedom of movement, and like the Runbold family, it is stacked with hiking features like zip pockets and an athletic fit. 

The full collection includes additional hardshells, pants, packs and ropes built for life in the mountains. The collection will be available to consumers February 2024 at specialty retailers nationwide and online at Mammut.com.

Since material production makes up the largest portion of a product’s environmental footprint, Royal Robbins carefully selects lower-impact fibers to help reduce waste, chemical use, water use, and greenhouse gas emissions. Establishing a new sustainability milestone for the brand, 87% of styles for Spring 2024 are made from materials that contain 50% or more lower-impact fibers: preferred cotton, recycled polyester, preferred forest materials, hemp, or recycled nylon.

Inspiring adventurers around the world to consider the impact of their purchase, specific highlights from the materials in Royal Robbins Spring 2024 collection are: 

• Royal Robbins #1 adventure shirt, the Desert Pucker, is certified as carbon neutral by Climate Partner through financial climate contribution. This cool, comfortable shirt is made with wood-derived TENCEL Modal fibers and is the cornerstone of the brand’s continuous efforts to create the best natural fibers performance wear in the world. 100% of forest fibers used in Royal Robbins styles are FCS- and PEFC-certified.*
• This season, Royal Robbins introduced recycled nylon into the line. 41% of nylon-based styles, including the heritage-inspired Merced basecamp essentials, are made with recycled nylon.
• 97% of cotton-based styles** are made with preferred cotton (including organic cotton), grown in partner programs with farmers to help reduce environmental impact through improved water, land, and chemical management practices. 
• The brand expanded the use of recycled materials with 74% of polyester-based garments made from recycled polyester, including the climber-tested-and-approved men’s and women’s Amp Lite performance shirts.
• Royal Robbins expanded its undyed colorway, including the women’s Basecamp Tee, Basecamp Boxy Tee, and Half Dome styles. Undyed uses up to 80% fewer kilowatt-hours (kWh) energy, 80% fewer liters of water, and 75% fewer chemicals than a traditional piece dyeing process. 
• Wool is the original natural performance fiber, and a staple at Royal Robbins since Liz and Royal’s lived in Yosemite’s Camp 4. In Fall 2023, the brand began using Responsible Wool Standard certified wool and underwent certification by Control Union cert. 895314. Royal Robbins will expand that commitment, with 89% of its Fall 2024 wool-based styles crafted with traceable wool.

“The concept of sustainability is deeply ingrained in this brand, conceived by two iconic climbers in Yosemite,” said Erik Burbank, Royal Robbins brand president. “It’s a journey that started with the revolutionary concept of ‘clean climbing’ and has since grown into the challenge of creating gear for adventurers while minimizing the negative impacts of our business. While recognizing the progress we have made, we are conscious of the need to do more. This journey is a formidable one that requires our commitment to continued and constant improvement.”

All these initiatives support Royal Robbins reaching its 2025 climate goals. By 2025, the company has set a target to reduce 40% of its emissions in the company’s owned and operated locations (including offices and warehouse locations). By 2025, Royal Robbins also has a target of 50% reduction in emissions per product produced (considering categories, purchased products & services, and transport & distribution).

Additionally, Royal Robbins aims to keep using lower-impact alternatives to conventional fibers, with targets that include:

• 80% recycled or bio-based polyester by 2025
• 100% preferred cotton by 2025
• 100% FSC or PEFC-certified man-made cellulosic by 2023 (goal met in 2022)
• 50% certified, traceable wool by 2025 (goal met in 2023)

To learn more about Royal Robbins sustainability initiatives, please visit: royalrobbins.com/us/en-us/explore/sustainability

The Arc’teryx Alpine Academy has been a staple in experiential alpine education, inspiration and community for the past 12 years. Its 13th year will take attendees to the fabled slopes of Chamonix where participants can attend clinics lead by IFMGA guides, athlete-led workshops, film premiers and more. 

Recco has been a longtime partner of Arc’teryx, and this will be the brand’s fifth year participating in the Alpine Academy. Recco has consistently supported all iterations of Arc’teryx’s academies over the years, and Recco technology can be found in key Arc’teryx apparel pieces across lines and seasons. Recco reflectors are currently integrated in all of Arc’teryx’s Gore-Tex Pro shells, the Norvan trail running collection jackets and run vests, and select climbing backpacks. 

Recco will have a booth in the Alpine village, and will support the First Aid and Basic Rescue clinic taking place on Saturday and Sunday. Participants are also invited to join the Recco Community Run, led by a professional trail running guide through the stunning Chamonix singletrack on Friday, Saturday and Sunday from 9 a.m. – 11 a.m. Attendees are invited to stop by the booth to say hello to the Recco team and try their hand at the Recco Search Challenge. Search and rescue professionals will be there to teach participants how to use the handheld Recco detector. For exact timing on the event village activations, check out the Arc’teryx Academy Instagram. 

The Recco team looks forward to seeing you there! For more information on Recco and the global Recco rescue network, please visit recco.com. 

Tailwind Nutrition Endurance Fuel is a sports  nutrition drink mix offering complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes with no need for gels, chews, bars, or salt pills. The recommended serving size contains 50g of carbohydrates and 620mg of sodium, in addition to calcium, potassium, and magnesium. It mixes crystal clear with water and is designed to be used during training and racing, without upsetting the stomach. The limited edition Blueberry Lemonade flavor is available in 4-serving stick-packs. It is available now on TailwindNutrition.com and The Feed, as supplies last.

Bright and refreshing, Tailwind’s latest flavor gives way to the slight sweetness of blueberries and is mixed with the same calories and electrolytes that cyclists expect from Endurance Fuel. Blueberry lemonade is great for beating the heat, and is perfect for the summer cycling season.  And maybe, just maybe, was inspired by the Maillot Jaune of the world’s most famous bicycle race.

“We are focused on helping every endurance athlete achieve their goals with exceptional nutrition and hydration, but developing Blueberry Lemonade has been particularly fun for us here in Durango because it’s inspired by the love of cycling — the sport that was the genesis of Tailwind over a decade ago,” said Jeff Vierling, Co-Founder of Tailwind Nutrition.

Tailwind also recently introduced Dauwaltermelon Endurance Fuel, a watermelon with lime flavor created with Tailwind athlete Courtney Dauwalter, which she used to fuel her legendary Triple Crown last summer. The popular flavor has officially earned a permanent spot in Tailwind’s flagship lineup. For shorter or less intense rides, Rapid Hydration is a low-cal electrolyte mix that features a light and bright taste. 

For more information on Tailwind Nutrition, please visit: https://www.tailwindnutrition.com/ and follow the brand on Instagram (@tailwindnutrition) and Facebook. 

“Both of our brands, Safe Harbor and Costa, are synonymous with life on the water. We both have a longstanding mission to help our communities find adventure, as well as a shared commitment to ocean conservation – that is why this partnership feels like a perfect match,” says Jed Larkin, Brand Marketing Director for Costa. “We are looking forward to working together to protect marine environments and support our communities in making more sustainable choices on the water.”

Costa and Safe Harbor Marinas will celebrate its new partnership at the San Diego International Boat Show, June 20-23, at Safe Harbor Sunroad. Onsite, consumers will have the opportunity to test Costa’s newest product innovation and learn about the partnership on a sailing trip around the marina. Additional events will take place throughout the year at various Safe Harbor Marina locations with the goal of bringing the water community together, including the upcoming Safe Harbor Race Weekend in Newport, RI, August 9-11.

To learn more about Costa’s work to protect and conserve the watery world, including its Kick Plastic® program and Untangled Collection of sunglasses made from recycled fishing nets, see its Second Edition: Protect Report. For more information about how Safe Harbor Marinas reduces plastic use and enhances biodiversity in our watery world, see its 2023 Sustainability Report.

To learn more about what Costa stands for and the inspiration behind what it does, including its best-selling collection of sunglasses built for long days on the water, visit Costasunglasses.com.

Hemp is not a new material for Astral. The brand has been a leader in the shift away from petroleum-based ingredients in favor of nature-based and sustainable materials in its footwear for nearly a decade. Astral was initially drawn to hemp due to the fiber’s inherent performance properties and extraordinary sustainability traits, even compared to other regenerative or plant-based materials. Hemp is grown with very little or no pesticides, herbicides, or fertilizers, and only needs soil, water, and sun to grow. Requiring 79% less water to grow, hemp yields over double the amount of fiber than cotton while breaking down toxic material in the soil, and absorbing more carbon dioxide per acre than any commercial crop or forest. This launch represents Astral’s commitment to growing its investment in hemp as a material, and incorporating it more broadly into its existing collections of footwear and apparel. 

“Technical fabrics have leaned more and more heavily on petroleum-based materials to achieve design and functionality goals. We simply do not think these practices are healthy for the planet or the person wearing it,“ explains Philip Curry, Founder and CEO of Astral. “Hemp as a material and a crop is so often overlooked; it’s so rare to find a material that is actively good for the ecosystem while offering the unparalleled technical benefits that hemp does. It’s the perfect solution for us to uphold and expand our objectives of sustainability while exceeding the high standards we set for technical performance.“

Due to the performance qualities of hemp, Astral’s new apparel collection is naturally cooling, breathable, offers UPF sun protection, and extremely durable. Addressing one of the most common downsides of petroleum-based materials that often feature anti-microbial treatments, Astral’s Performance Hemp line is naturally odor-resistant. Rather than breaking down with washing over time, the performance hemp clothing gets softer as it breaks in without sacrificing longevity. Astral’s Performance Hemp apparel is designed for active and outdoor use and will consist of hooded sweatshirts and shorts with three color offerings for both men and women, respectively. 

“Where many incorporate hemp as a minor ingredient in apparel, we wanted to go full bore in producing a true, majority-hemp product that would truly take advantage of the technical qualities and durability of the material,” said Daniel Windham, Astral’s Product Line Manager. “Our goal was to make a technical product with regenerative materials that offers cooling properties, remains odor-resistant, and stands the test of time without breaking down as many treated polyesters are known to do.”

The Performance Hemp collection is exclusively available from Astral. For additional information about Astral and its award-winning collection of PFDs and footwear, please visit astraldesigns.com. 

Soria has more than a decade of climbing experience and is proudly representing the USA Paraclimbing team on the international stage. She recently competed in the Paraclimbing World Cup in Salt Lake City, Utah, ranking 4th in lead. Beyond her achievements in climbing, Soria is an adventure-based photographer and snowboarder, embodying Mammut’s ethos of diversity and representation in outdoor pursuits. 

“I’m excited to continue pushing the limits of what I previously thought was possible – and humbled to be doing it alongside such a renowned brand like Mammut,” said Soria. “My climbing journey has been fueled by determination and a passion for pushing boundaries. I’m looking forward to seeing what is possible this summer, and beyond, with my personal climbing goals and the World Cup circuit.”

Soria joins climbing legends Steph Davis and Katie Lambert, who both have a longstanding partnership with Mammut. Davis has left an indelible mark on the sport through her groundbreaking ascents and unwavering dedication to her craft. Katie is a force in the climbing community known for her bold ascents and pioneering spirit. Like Davis and Lambert, Soria has a strong commitment to pushing the sport forward, making her the perfect fit for the Mammut team. 

“We are honored to welcome Cail to the Mammut family,” said Maddie Petry, Vice President of Marketing at Mammut NA. “Her passion and commitment to climbing perfectly align with our values. We look forward to supporting her in all of her endeavors and seeing where her climbing career takes her.” 

For additional information about Mammut and its roster of mountain athletes, visit Mammut.com and follow them on Instagram @MammutNA.

Of particular note, the Participation Preview showed that Snowboarding had significant growth over the previous year with over 800,000 new participants. Meanwhile, the Insights Report shows that while consumers spent less this year on hardgoods – as per the end of season report last year– the majority have indicated intent to make purchases for the upcoming ‘24-’25 season.

Both reports offer a unique perspective into winter sports participation and engagement. The Participation Overview takes a look at the 2023-2024 season and shows the total number of winter sports participants in skiing, snowboarding, Nordic, snowshoeing, fat tire biking, and alpine and snowboard touring, as well as seven-year participation trends for each sport. The End of Season Winter Enthusiast Insights Report provides detailed insights into travel, visitation and reasons for participating, purchasing habits, perspectives on gear, sustainable products and much more.

Other key highlights from the reports include:

Increased Resort Frequency: Over a third of winter sports enthusiasts reported skiing and snowboarding at resorts more frequently this season. Among these, more than one third attributed their increased participation to having more time and opportunities to engage in these activities. However, just over half of those who participated less cited worse snowfall in their area as the primary reason for reduced activity, and a key reason for SIA’s increased climate advocacy.

Sustainable Gear Preferences: Sustainability continues to be a significant concern among winter outdoor enthusiasts. A striking 79% of participants stated that it’s important for gear to be made sustainably, with 28% actively purchasing sustainably made products this season. This trend highlights the industry’s shift towards eco-friendly practices and the growing consumer demand for sustainable options.

Gear Purchasing Trends: While nearly one third of enthusiasts purchased less gear compared to last year, 37% of a particular age group reported buying more snowsports gear and apparel 

this season. This indicates varying purchasing behaviors across different demographics and suggests targeted opportunities for retailers and brands. 

Insights Awaiting in the full reports:

• Detailed analysis of participation rates in various winter sports, including skiing, snowboarding, Nordic skiing, snowshoeing, fat tire biking, and touring.
• Insights into how many enthusiasts shopped based on sustainability and which demographics prioritize sustainable products.
• Data on the percentage of enthusiasts who opted for less sustainable products due to limited sustainable options from their preferred brands.
• Reasons behind decreased participation among enthusiasts, including weather-related challenges and shifting participation trends among different age groups.
• Age-specific purchasing behaviors, highlighting which demographics increased their gear purchases and the underlying motivations.
• Projections on future purchasing intentions for gear, lift tickets, and gear services for the upcoming season.

As the 2024 ski season comes to a close, SIA remains committed to supporting the industry’s growth and sustainability. By focusing on the industry’s most pressing challenges, including compliance and consumer engagement; and creating opportunities for industry gatherings, networking and sharing of best practices, SIA is arming its members with the tools, resources and knowledge necessary to address these issues and meet the ever changing demands of the market.

For more information about Snowsports Industries America (SIA) and its sustainability initiatives, please visit snowsports.org.

Barrett revolutionized the footwear segment of the sporting goods industry from the inside out. While most public attention is paid to the outer style of footwear, OrthoLite, which Barrett founded in 1997, focused on the inside with an emphasis on the importance of comfort and performance. 

This open-cell PU foam was the ideal technology to solve the problems occurring inside the shoe, offering a solution that was not only more comfortable, but it also provided a cooler, drier, and healthier interior environment inside of the footwear. This product also proved to be easier on the planet by using 5% recycled outsole rubber waste material in the mix. 

Today OrthoLite partners with more than 550 of the world’s leading footwear brands who trust OrthoLite to elevate the comfort, performance and sustainability of their footwear.

“I am humbled and honored to receive this recognition alongside an admirable group of my industry peers,” said Glenn Barrett, founder and CEO of OrthoLite. “I’m incredibly proud of what this Hall of Fame honor says about OrthoLite’s  product and the team behind that product. Together, we created an entirely new category of materials to go inside of shoes. We identified a need and provided a solution that’s now universally accepted as a comfort and performance enhancement for all categories of footwear.”

Barrett joins his fellow class of 2024 inductees: Cathy Pryor (Hibbett Sports), Karsten Solheim (PING Golf) and Mike Thompson (Rawlings). The foursome will join more than 180 retailers, team dealers, manufacturers and industry influencers who have been honored with induction into the Sporting Goods Industry Hall of Fame since it was established by the National Sporting Goods Association in 1955. The selections of Barrett, Pryor, Solheim and Thompson were made by the Sporting Goods Industry Hall of Fame Committee at its annual meeting in May 2023.

OrthoLite has provided athletes with another tool they need to succeed and OrthoLite’s products can be found in more than 600 million pairs of footwear a year. Because OrthoLite is U.S.-owned and operated and has production facilities in China, Vietnam, Indonesia, Spain, India and Brazil, it can work alongside its brand partners wherever they manufacture shoes.

For additional information on OrthoLite and Cirql, please visit ortholite.com.