JAM Collective | SGB Media Online https://sgbonline.com Active Lifestyle Market B2B Information Wed, 31 Jul 2024 10:45:49 +0000 en hourly 1 Arc’teryx and Skip Introduce Mo/Go Powered Pants https://sgbonline.com/pressrelease/arcteryx-and-skip-introduce-mo-go-powered-pants/ Wed, 31 Jul 2024 10:45:49 +0000 https://sgbonline.com/?post_type=pressrelease&p=318369 Vancouver, BC, July 29, 2024 – In a groundbreaking collaboration, Arc’teryx and Skip proudly announce the launch of Mo/Go, the world’s first pair of powered pants designed to make human movement more joyful.

Designed to support users to be more active through increasing stamina and reducing pain, Mo/Go utilizes wearable robotics to tackle mobility challenges caused by aging, fatigue and injury that limit millions of people’s ability to move through life. This innovative product will be available in late 2025.

Founded as a project at Google X and spun out into an independent company in 2023, Skip is dedicated to creating movewear that supports those facing mobility challenges. Skip’s co-founders, Kathryn Zealand and Anna Roumiantseva, both have personal connections to mobility challenges, seeing their loved ones’ universes shrink due to health issues.

Skip sought to partner with Arc’teryx’s Advanced Concepts team to create Mo/Go, due to the brand’s expertise in apparel innovation and engineering solutions for movement in challenging environments. Led by scientists, engineers, and designers, Arc’teryx’s Advanced Concepts team is dedicated to pushing the boundaries of design and collaboration. 

Mo/Go is designed to support users in their outdoor recreational activities. Inspired by the mountain goat, one of nature’s best climbers, these powered pants enable users to tackle elevation like never before. The technology provides a 40% boost to the leg muscles on the way up and supports the knees on the way down, using a battery-operated motor connected to a suite of sensors and a computer module that predicts and assists the user’s movements. 

Arc’teryx integrated the system within the beloved Gamma Pant for this application, due to its breathability, abrasion-resistance and softshell stretch for active pursuits, and co-created bespoke carbon support structures to spread force from the motor across the leg ensuring comfort during extended periods of hiking.

Extensively tested on hiking trails in the US and the Coast Mountains of British Columbia, Mo/Go feels like a natural extension of the body, enhancing mobility without drawing attention to itself. This sleek, slimline design sets it far apart from the medicalized devices available to date. 

Arc’teryx was founded on a love for the mountains, and creating products which enable people to push themselves and reach new heights,said Katie Becker, Chief Creative Officer at Arc’teryx.  When the Skip team reached out with their early Mo/Go prototype, we were immediately intrigued. Through extensive testing, prototyping and pushing the boundaries of design, we’ve seen testers get back out in the mountains they love – scaling summits and challenges they thought were lost to them. That’s what it’s all about to us – creating space to share our love of the mountains – and we’re so excited to see the Mo/Go out in the world.”

Skip’s Co-Founder, Kathryn Zealand added.By bringing together Skip’s expertise in artificial intelligence and powered wearable technology and Arc’teryx’s renowned product design and engineering excellence, we’ve created a product that truly transforms  the outdoor experience.” 

For more information on Mo/Go, visit https://www.skipwithjoy.com 

 

]]>
Glerups Expands its Footwear Collection with the Introduction of its First Lace Shoe https://sgbonline.com/pressrelease/glerups-expands-its-footwear-collection-with-the-introduction-of-its-first-lace-shoe/ Tue, 25 Jun 2024 21:04:12 +0000 https://sgbonline.com/?post_type=pressrelease&p=315713 Newfields, N.H. and Aars, DK — June 25, 2024 – Glerups, producers of Danish-designed natural wool slippers and boots, is excited to announce the launch of its first lace shoe, the culmination of over 30 years of development and design.

The new Langdal is designed for year-round, everyday wear with natural comfort as its key element. Uppers are made with 100% pure, natural wool and soft, chrome-free leather, organic cotton laces, and a natural rubber outsole. As part of Glerups’ Project Zero Waste Initiative, the insoles and midsoles are constructed with coconut, a residual product from the food industry, to provide wearing comfort underfoot.

“Launching the Langdal, named after the piece of nature that surrounds our home and farm where Ove and I first raised our Gotland sheep, has been a wish since the beginning,” said Nanny Glerup, founder of Glerups. “We started research and development several years ago but never felt we had reached our goal for a first step into natural year-round, everyday shoes until now with the Langdal.”

The Langdal is available in six colors: Charcoal, Grey, Brown, Cream, Light Green, and Rose. The Charcoal and Brown colorways will be available in various outsole color options for styling with any outfit for all occasions. Sizing: EU 35-42 (women) and EU 41-48 (men); wear with or without socks.

The original pairs of Glerups were handcrafted by Nanny at a rate of two pairs per day. With increased popularity, the production grew to include a factory that was built from the ground up by the brand to expand distribution while maintaining direct control over quality. Today, Glerups slippers and boots are sold worldwide – from Japan and Europe to New Zealand, Canada and the USA. Over the years, the brand has perfected its wool mix by blending Gotland wool from Denmark with soft quality wool from New Zealand farmers, all living up to the highest standards for consistent quality and humane animal welfare. Glerups works with its farmers every step of the way.

“It is part of our brand DNA and important to us to be able to follow our products from farm to foot,” said Allan Timm, director of sales & marketing and Glerups partner. “From the laces to the rubber sole, every part of the Langdal is produced and constructed at our factory in Poland. Owning and managing our production facilities ensures every pair of glerups are designed, developed and produced with respect for nature, animals, and humans.”

Visit Glerups.com to see the brand’s entire product line or for more information about its Project Zero Waste initiative.

]]>
Dometic Launches Front Runner Slimline II Roof Rack For New Toyota Land Cruiser https://sgbonline.com/pressrelease/dometic-launches-front-runner-slimline-ii-roof-rack-for-new-toyota-land-cruiser/ Thu, 20 Jun 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=315307 Los Angeles (June 20, 2024) – Dometic introduces the all-new Front Runner Slimline II Roof Rack kit designed specifically for the 2024 Toyota Land Cruiser. Engineered for adventure, the Front Runner Dometic Slimline II Roof Rack is already a favorite among overlanders for its modular, lightweight, and incredibly strong design. Bringing unparalleled strength and versatility, as well as over 55 adventure-ready accessories, the Slimline II is the perfect gear-hauling solution for the all-new Toyota Land Cruiser.

Known for cutting-edge innovation and rugged durability, the Front Runner Dometic Toyota Land Cruiser Slimline II Roof Rack kit has been designed exclusively for the reimagined Toyota Land Cruiser model.

Engineered for adventure, the Slimline II Roof Rack kit epitomizes strength and versatility. Its rugged appeal and practical functionality are enhanced by seamlessly integrating with over 55 exciting accessories, from heavy-duty storage solutions to camping gear. This ensures the all-new Land Cruiser can confidently tackle the toughest trails with ease.

For additional  information about the new Toyota Land Cruiser Slimline II Roof Rack kit please visit here.

]]>
Arc’teryx Joins Ellen McArthur Foundation’s Fashion ReModel Initiative https://sgbonline.com/pressrelease/arcteryx-joins-ellen-mcarthur-foundations-fashion-remodel-initiative/ Thu, 23 May 2024 16:18:40 +0000 https://sgbonline.com/?post_type=pressrelease&p=313505 North Vancouver, British Columbia – May 23, 2024 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is proud to announce its participation in the Ellen MacArthur Foundation’s Fashion ReModel, a global apparel industry initiative aiming to identify solutions and overcome barriers to scaling circular business models. The collaboration signifies the outset of a shared partnership between Arc’teryx and the Ellen MacArthur Foundation, united in their goal to drive sustainability and innovation in the fashion sector.

The Ellen McArthur Foundation – an international charity dedicated to accelerating the transition to a circular economy – hopes that the project will provide the starting point to transform how business is done with the support of policymakers in fashion. 

Launched at the Global Fashion Summit in Copenhagen, The Fashion ReModel unites a group of industry frontrunners from across high street and luxury names, as well as others in the sector, to make circular business models the norm. Arc’teryx is among the first participants in the Foundation-led project. 

“Arc’teryx is committed to a circular future, building products to last and equipping our guests with the tools and education to keep their gear in play,” said Dominique Showers, Vice President, ReBIRD™ at Arc’teryx. “We’re excited to be one of the first participants to join the Ellen MacArthur Foundation’s demonstration project, The Fashion ReModel, to reimagine circularity for the outdoor industry, rethinking the way we approach design and waste to build a future in which everything we create can be given a second life.” 

Participating in The Fashion ReModel represents a significant leap forward for Arc’teryx toward its recently-announced climate targets and commitment to becoming a net-zero company by 2050 or sooner. Aligning with the Ellen MacArthur Foundation underscores the brand’s proactive approach to addressing environmental challenges in the fashion industry. Through collaborative efforts like The Fashion ReModel, Arc’teryx solidifies its position as a forward-thinking industry leader, driving positive change towards a more sustainable future.

“Through their participation in The Fashion ReModel, this group of organizations are taking the next step on the road towards a circular economy for fashion,” said Jules Lennon, Fashion Lead at the Ellen McArthur Foundation. “In order to challenge conventional linear models and create a new normal, brands must decouple revenue from production by accelerating efforts to redesign the products of the future, as well as rethinking the services and business models which deliver them to customers and keep them in use.”

To date, The Fashion ReModel has been endorsed by organizations including the British Fashion Council, Camera Nazionale della Moda Italiana, Global Fashion Agenda, Fashion for Good and the Waste & Resources Action Programme. The Foundation believes that the shared learnings and experiences will forge the path towards a more resilient fashion industry.

Further information about The Fashion ReModel project can be found here.

]]>
Dometic Launches Front Runner Pro Bed Rack System https://sgbonline.com/pressrelease/dometic-launches-front-runner-pro-bed-rack-system/ Wed, 10 Apr 2024 21:20:40 +0000 https://sgbonline.com/?post_type=pressrelease&p=310315 Los Angeles  (April 10, 2024) – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an easy to install, robust, accessible and lightweight load bed storage solution. The new system is available online and at select dealers.

Dometic launches the Front Runner Pro Bed Rack System, a game-changer for truck owners looking to optimize their gear carrying capacity and accessibility. This system has its roots in the globally recognized Front Runner Dometic roof rack systems, adopting the proven reliability and versatility that is unmatched in the vehicle-based adventure and overlanding industry. 

The Pro Bed Rack System is expertly crafted to give gear accessibility to a truck’s load bed area without intruding on valuable in-bed space and provides a hassle-free mounting solution for all overlanding, camping and adventure accessories. 

The Pro Bed Rack System has multiple accessory channels and T-slots, which make for the quick and easy fitment of a wide range of Front Runner Dometic accessories (see below for full list). The system is reinforced with fixed top cross bars, boosting its structural integrity, while the cross-bracing at the front and rear counter torsional stresses, providing exceptional structural integrity and strength. 

The Slimline II, Front Runner Dometic’s iconic overland roof rack, is an exceptional add-on storage option to the Pro Bed Rack. Known for its strength, durability and quality, it seamlessly installs onto the top of the Pro Bed Rack, offering compatibility with over 55 accessories to provide limitless customization for your truck’s load bed.

The Pro Bed Rack System is vehicle-specific and can easily be fitted to the existing factory mounting points with minimal modification. The system has been designed to work with all bed liners and most drop-in liners.  For more details and pricing, please visit www.frontrunneroutfitters.com.  

The Pro Bed Rack System has been designed to work with all bed liners and most drop-in liners. However, it’s not compatible with a roll top or any load bed cover.

The following Front Runner products can be side mounted onto the Pro Bed Rack system: Recovery Device Mount Bracket, Universal Side Mount Bracket, 20L Water Tank Mount Bracket, Wolf Pack Pro Mount Bracket, Multiple Molle panel mounting options, Rear Barrier Net, Rotopax Mounts, Fishing rod, snowboard or ski holder. 

]]>
Vasque Unveils the Re:connect Now https://sgbonline.com/pressrelease/vasque-unveils-the-reconnect-now/ Tue, 12 Mar 2024 22:07:35 +0000 https://sgbonline.com/?post_type=pressrelease&p=308002 [Red Wing, MN, March 12, 2024] — Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, proudly introduces its latest innovation: Re:connect NOW. This addition to the Re:connect Collection embodies Vasque’s ethos of bringing the benefits of nature to everyday life.

The lifestyle-forward counterpart to the Re:connect Here, the Re:connect Now represents Vasque’s most versatile design yet, featuring lightweight and sustainable materials that prioritize comfort and stability with every step. The shoe’s 100% recycled ripstop mesh upper, sustainable midsole components, and innovative design provide outstanding support and cushioning, offering a reprieve from the stresses of daily life. Re:connect Now invites individuals to step outside, reclaim their daily reprieve, and reconnect with the world around them. 

“Re:connect Now is designed, developed, and tested for anywhere, but especially for outside,” says Bryce Wernsman, president of Vasque. “Whether navigating city streets or exploring woodland trails, these shoes are your trusted companion for experiencing the outdoors while staying connected to your surroundings.”

Key features of Re:connect N0w include:

  • Lightweight construction for effortless wearability.
  • Sustainable materials, including 100% recycled ripstop mesh upper and eco-friendly midsole components.
  • Wider heel and forefoot design for enhanced stability.
  • Midfoot lockdown lacing system for secure support.
  • Aggressive Xlite outsole for superior multi-directional traction.

The Re:connect collection was created on the belief that one doesn’t need to venture far to experience the transformative power of nature. By simply stepping outside, individuals can reconnect with themselves, others, and their full potential. Departing from traditional outdoor settings, the Re:connect collection integrates the essence of nature into familiar urban landscapes.

For more information, visit Vasque.com or your nearest authorized retailer.

]]>
Dometic Launches Front Runner Roof Racks Designed for the Rivian R1T and R1S https://sgbonline.com/pressrelease/dometic-launches-front-runner-roof-racks-designed-for-the-rivian-r1t-and-r1s/ Thu, 07 Mar 2024 22:47:30 +0000 https://sgbonline.com/?post_type=pressrelease&p=307666

Los Angeles (March 7, 2024) – The Front Runner Dometic Slimline II rack kits remain one of the toughest and most durable racks available and have been meticulously crafted to complement the rugged design and adventurous spirit of the Rivian R1T and R1S. Engineered with the same commitment to quality and durability that Front Runner is renowned for, these roof racks are modular, lightweight, strong, and multi-functional.

Featuring compatibility with over 55 Front Runner Dometic rack accessories, the rack kits offer unparalleled customization for all types of Rivian adventures. Whether it’s heavy storage boxes, bicycles, kayaks, surfboards, or bulky luggage, the best-selling Slimline II rack can easily handle it all.

Key features of the Rivian-specific roof rack kits include high-density aluminum construction for maximum strength and durability, versatile design providing flexibility for various load-carrying capabilities, and easy installation.

The launch of the all-electric mid-size luxury pick-up Rivian R1T in 2021, followed by the seven-seater R1S a year later, marked a significant milestone in the automotive industry. Now, with the availability of the Slimline II Roof Rack Kit for both Rivian models, we anticipate an even greater impact from one of America’s favorite electric vehicles, particularly in the kit-carrying category.

Rivian has quickly established itself as a top contender in the US electric SUV and pick-up market. When paired with the functionality and capabilities of Front Runner Dometic’s popular Slimline II Roof Rack, Rivian owners can hit the road fully equipped for their adventures.

The Front Runner Dometic Roof Rack Kits for Rivian vehicles are now available. For more information about the Slimline II Roof Racks for Rivian vehicles, please visit frontrunneroutfitters.com.

]]>
Manitobah Debuts “Rooted” Brand Campaign https://sgbonline.com/pressrelease/manitobah-debuts-rooted-brand-campaign/ Fri, 01 Mar 2024 11:57:44 +0000 https://sgbonline.com/?post_type=pressrelease&p=307113 Winnipeg, Manitoba, Canada (February 27, 2024) — Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope and promise of tomorrow. Thompson, an Afro-Indigenous artist, and entrepreneur currently residing in Washington, D.C., seamlessly integrates her nimíipuu heritage into her artwork. Thompson’s contributions to the 2024 Spring collection showcase her dedication to cultural preservation and her distinctive artistic style.

“Rooted in my culture, I intricately bead subtle elements of nimíipuu and African designs into the pieces I create. Each bead, each stitch, serves as a profound homage to the legacy of my ancestors—honouring their stories, traditions, and resilience,” said Thompson. “My art is not merely a reflection; it’s a testament to my roots and aspirations, speaking volumes where words fall short. I was excited to collaborate with Manitobah and to have the opportunity to showcase my art alongside my community. By sharing their narratives and supporting their work in the process, I aim to inspire fellow artists to embrace their identities and pursue their passions.”

In the Spring 2024 collection, Thompson’s creative vision shines through in a variety of styles. Among them is the new Wallowa Moccasin, a tribute to the Wallowa Valley on Thompson’s nimiipuu homeland, featuring her geometric embroidery. Additionally, the collection includes the new Butterfly Flat, adorned with the artist’s intricate beadwork. Completing her collection are four additional footwear styles and three accessories, each embodying Thompson’s unique artistic perspective.

At the core of Manitobah’s mission is a dedication to Indigenous artistry and community empowerment. Established in 1997 with the aim of supporting Indigenous communities, the brand celebrates the resilience, beauty, and intricate designs of Indigenous cultures. Collaborating with Indigenous artists from across North America, Manitobah preserves and honours traditional designs, crafting footwear that embodies exceptional quality while carrying forward the stories and heritage of Indigenous peoples. This commitment to Indigenous artistry and cultural preservation is infused into every Manitobah product, reflecting the brand’s promise of walking together, making a difference with every step.

“At Manitobah, we’re thrilled to have Thompson as our seasonal artist, bringing her unique perspective and talent to our Spring 24 collection,” said Carolyn MacNaughton, CEO of Manitobah. “Through collaborations like these, we provide a platform for authentic Indigenous art that encourages pride, shapes lives, and helps keep traditions alive. Thompson’s contribution embodies this ethos, and we’re excited to showcase her work and celebrate the rich heritage it represents. Together, we walk towards a future where Indigenous voices are celebrated and empowered.”

In addition to collaborations like the collection with Thompson, Manitobah provides support for authentic Indigenous art through the Indigenous Market, a web-based platform with 100% of the profits going to the artists to aid in cultural preservation and economic empowerment. By supporting Indigenous artisans and entrepreneurs, even in remote communities, Manitobah honors traditions and ensures the sustainability of Indigenous art practices for generations. Learn more about Thompson’s work and Manitobah’s commitment to supporting Indigenous Artistry at manitobah.ca.

 

 

]]>
Mystery Ranch Announces Partnership with Vallfirest https://sgbonline.com/pressrelease/mystery-ranch-announces-partnership-with-vallfirest/ Thu, 22 Feb 2024 22:33:37 +0000 https://sgbonline.com/?post_type=pressrelease&p=306481 [Bozeman, Montana – February 22, 2024]– Mystery Ranch, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, Mystery Ranch firefighting products will now be available to wildland firefighters across Europe through Vallfirest’s network of D2C and retail sales channels. 

Inspired by its passion for innovation and field equipment provision, Mystery Ranch has partnered with Vallfirest to overcome historical challenges in making Mystery Ranch load-bearing equipment globally accessible. For too long, getting Mystery Ranch equipment onto the backs of the wildland firefighters outside of the United States has been difficult. “We are excited to be able to work with Vallfirest with the intent of keeping wildland firefighters and fire practitioners as comfortable as possible in extreme working environments,” said Luke Mayfield, Fire Program Manager at Mystery Ranch.  This partnership signals a breakthrough in overcoming the longstanding difficulty of providing Mystery Ranch equipment beyond the United States, reflecting a shared dedication to global solutions.”

Vallfirest’s collaboration with Mystery Ranch marks a pivotal alliance, a fusion of expertise and commitment to revolutionize Europe’s approach to wildland firefighting. Vallfirest’s CEO Javier Baena emphasizes, “We partnered with Mystery Ranch because they make great gear. Our goal is to give firefighters the best tools possible, and together, we can provide gear that helps them face tough challenges.” This partnership aligns with Vallfirest’s mission to constantly enhance firefighting solutions, ensuring those on the frontlines are equipped with gear designed to overcome nature’s fiercest challenges. This collaboration is about supporting firefighters with reliable and top-quality equipment they can trust in any situation.

For more information about Mystery Ranch, please visit www.mysteryranch.com. For more information on Vallfirest, please visit https://www.vallfirest.com/en

]]>
Dometic Launches Front Runner Grenadier Roof Rack Kits https://sgbonline.com/pressrelease/dometic-launches-front-runner-grenadier-roof-rack-kits/ Wed, 31 Jan 2024 20:17:32 +0000 https://sgbonline.com/?post_type=pressrelease&p=304490 Los Angeles (January 31, 2024) – Dometic launches new Grenadier-specific aluminum Slimline II Roof Rack Kits. The popular and proven Front Runner Dometic Slimline II Roof Rack is modular, lightweight, strong, and versatile. It’s the original overland roof rack and can be combined with over 55 rack accessories to customize INEOS Grenadier experiences.

Dometic announces the release of the Front Runner Dometic Grenadier Slimline II Roof Rack Kits, developed exclusively for the newest utility 4×4 on the global stage, the INEOS Grenadier. Front Runner Dometic products are known for their leading innovation, off-road tough overlanding, and camping equipment.

These state-of-the-art rack kits are the epitome of strength and versatility, making them the perfect adventure or overland partner for the extremely capable INEOS Grenadier. This rack kit has been engineered to integrate easily with the INEOS Grenadier, enhancing its rugged charm and overall functionality.

Pair any of these INEOS Grenadiers, and adventurers got a beast ready to conquer the most challenging trails out there. The Front Runner Dometic Slimline II rack has proven its mettle over time, and with this rack kit, Grenadier owners can unlock over 55 accessories – From hefty luggage and storage boxes to camping gear, bicycles, or kayaks.

Opt for a full-size or a ¾ size kit, with the latter conveniently allowing for unrestricted use of the Grenadier’s twin sunroofs. For the INEOS Grenadier Quartermaster pickup’s cab, Dometic offers the same Slimline II Roof Rack Kit in both full and ½ sizes. Additionally, a Slimline II Rack can fit seamlessly onto the pickup’s load bed. For more details and pricing, visit the Front Runner Dometic website.

]]>
Mystery Ranch Releases Spring 2024 Pack Lineup https://sgbonline.com/pressrelease/mystery-ranch-releases-spring-2024-pack-lineup/ Fri, 26 Jan 2024 18:43:35 +0000 https://sgbonline.com/?post_type=pressrelease&p=304079 [Bozeman, Montana] – Mystery Ranch, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce the launch of the Radix Series, a game-changer in the world of lightweight backpacking, and significantly updated versions of the popular Scree and Gallagator pack series. Brand enthusiasts may now access the new packs online via www.mysteryranch.com.

“Mystery Ranch continues to redefine the backpacking experience with the debut of the Radix Series and the newly designed Scree and Gallagator packs,” says Dana Gleason III, Director of Product at Mystery Ranch. “Each series embodies our commitment to innovation, offering the perfect blend of minimalism, durability, and comfort. With customizable load options and sustainable design features, our new packs empower adventurers to go further with confidence and showcase our dedication to enhancing the outdoor experience.”

Radix Series:

Available in 57, 47, and 31 liters, the Radix Series is designed for the modern adventurer seeking the perfect balance of minimalism, durability, and comfort. In the realm of lightweight backpacking where every gram matters, Mystery Ranch understands the needs of backpackers who prioritize shedding weight for enhanced mobility. The Radix Series is a testament to the brand’s commitment to providing packs that cater to the evolving demands of outdoor enthusiasts, especially minimalists who favor durability, repairability, and carry comfort.

Gallagator Series

The 2024 Gallagator series showcases notable enhancements compared to its predecessor. Inspired by Bozeman city trails, these packs offer fresh colors, lightweight recycled materials, and pocketed shoulder pads for improved organization, and are available in four sizes. The 2024 Gallagator introduces fresh design elements, pocketed shoulder pads, additional organization features, and an expanded size range, making it a more versatile and user-friendly option for urban trails and everyday use.

Scree Series

The updated Scree series boasts significant upgrades over its predecessor, enhancing its status as the leader in Mystery Ranch’s Trail line of packs. The technical 33 and 22-liter packs are designed for extreme pursuits, offering adjustable compression, a daisy chain with tool attachment points, an adjustable yoke, and a removable waist belt. The technical custom laminate fabric ensures durability, and a 3-ZIP access system simplifies pack access. Additional features include a zippered lid pocket, hydration reservoir compatibility, and both men’s and women’s harnessing options for a superior ergonomic fit. The new model also allows for further customization with a removable aluminum frame. The 2024 Scree introduces advanced features and improved materials, making it a more versatile and durable choice for outdoor enthusiasts tackling challenging terrains.

Whether you are a seasoned thru-hiker, a minimalist backpacker, or embarking on a weekend adventure, the new Radix, Scree, and Gallagator packs from Mystery Ranch are poised to be your go-to companions. Each series exemplifies the brand’s dedication to meeting the diverse needs of the outdoor community while upholding the values of durability, repairability, and unmatched comfort.

For more information on the Spring 2024 new pack lineup, please visit www.mysteryranch.com.

]]>
Dometic Launches Front Runner Toyota Sequoia Roof Rack Kits and Accessories https://sgbonline.com/pressrelease/dometic-launches-front-runner-toyota-sequoia-roof-rack-kits-and-accessories/ Thu, 30 Nov 2023 13:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=299141 Los Angeles, Calif. – Nov. 30 2023 – Front Runner Dometic is known for its leading innovation and off-road tough overlanding and camping equipment. Dometic is proud to announce the release of the following three all-new Toyota Sequoia Roof Rack Kits: Slimline II, Slimsport and the Lightbar Ready Slimsport. Front Runner Dometic’s proven roof rack kits are modular, lightweight, strong, and multi-functional and can be combined with more than 55 rack accessories to customize Sequoia off-road adventures.

These state-of-the-art rack kits have been exclusively developed for the ever-popular Toyota Sequoia (2023-current). Thanks to all that extra gear-carrying capacity, they will make vehicle-based adventure planning a breeze for the new Sequoia owner.

The Sequoia was first launched in 2000 and is Toyota’s second biggest off-road offering in the US market right now. With the availability of the Slimline II or Slimsport Roof Rack Kits plus Sequoia-specific accessories, we expect one of America’s favorite off-roaders to make an even bigger impact, especially when it comes to gear-carrying capabilities.

The Front Runner Dometic racks are crafted with durability, utility, and style at their core, the iconic Slimline II and sleeker Slimsport racks are a great testament to Dometic’s commitment to quality and innovation. Pairing these top-of-the-range racks with the new Sequoia will open a whole new world of gear-carrying capabilities for the adventure-seeking Sequoia owner.

All three rack kits will give Sequoia owners access to more than 55 available Front Runner Dometic rack accessories. The best-selling expedition ready Slimline II rack can easily handle heavy storage boxes, extra water or fuel containers or a roof top tent. While the sleek and sporty vehicle hugging Slimsport Roof Rack is the best place to put bicycles, kayaks, and bulky luggage.

Key features of the Roof Rack Kits include high-density aluminum construction, bolt-on installation, and a versatile design that provides flexibility for various load-carrying capabilities.

Dometic has also launched several Sequoia-specific products: Ditch Mount A-Pillar Light Brackets, Base Deck cargo platform and a rear-fitting Ladder for easy rack access. These latest accessories will help Sequoia owners hit the trails in style.

While Toyota has a reputation for producing no-nonsense off-road vehicles, combine this with the ruggedness and durability of Front Runner Dometic roof racks and accessories, and then you have the complete adventure package. With a Front Runner Dometic Roof Rack, Sequoia owners can take on the toughest trails without having to worry about their gear.

The Toyota Sequoia Slimsport Roof rack Kit/Lightbar Ready, Toyota Sequoia Slimsport Roof Rack Kit and the Toyota Sequoia Slimline II Roof Rack Kit are available for consumers to purchase from the online shop, or through our Experience Center in Agoura Hills, CA or through a local Dometic official dealer.

]]>
Exped USA Adds World-Renowned Climber Beth Rodden to Ambassador Roster https://sgbonline.com/pressrelease/exped-usa-adds-world-renowned-climber-beth-rodden-to-ambassador-roster/ Mon, 06 Nov 2023 17:51:35 +0000 https://sgbonline.com/?post_type=pressrelease&p=296979 Tacoma, Wash. – November 6, 2023 Exped USA, a subsidiary of Exped AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is best known for her ascents of difficult single-pitch climbing routes and numerous first female ascents around the world.

 

“Beth’s athletic accomplishments are exceptional, but she’s also a strong vocal advocate for body positivity in the outdoors and mental health,” said Alex Kim, sales/marketing coordinator at Exped USA. “She is a great fit for Exped because, like our other ambassadors, she represents our brand with integrity, honesty and respect.”

 

Rodden joins Exped’s growing team of ambassadors, which includes Graham Zimmerman, Susan Conrad and Amanda Zito. She will use Exped’s technical backpacks, sleeping mats, pillows and sleeping bags on her various adventures. 

 

“Working with companies that feel like an extension of my family and values has always been important to me,” said Rodden. “Exped focuses on exceptional quality and has a wonderful, tight-knit team that I am excited to be a part of.”

 

Rodden plans to release her first memoir next spring detailing her extraordinary life of climbing, motherhood, and the emotions of joy and struggle that go along with it all.

]]>
Mystery Ranch and Carryology Team Up to Launch The Unicorn 2.0 https://sgbonline.com/pressrelease/mystery-ranch-and-carryology-team-up-to-launch-the-unicorn-2-0/ Thu, 26 Oct 2023 19:54:48 +0000 https://sgbonline.com/?post_type=pressrelease&p=295984 Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, is pleased to announce the launch of its fourth collaboration with Carryology, the media platform devoted to “exploring better ways to carry.” From these two design juggernauts comes the Unicorn 2.0, a mythical product, blending innovation, superior craftsmanship, and cutting-edge design in perfect harmony.

 

Launching as two separate drops, the Unicorn 2.0 XDT had almost 2,000 hopefuls sign up within minutes to win the chance to purchase one of these 30 exclusive packs. The Unicorn 2.0 will be available to purchase on Oct 31.

 

“As much as we would like to, we’ve never built the perfect pack. It’s something that we strive towards and something that we doubt we will ever do, but still, we strive,” said Dana Gleason III, director of product at Mystery Ranch. “The packs that we’ve created with Carryology have been designed with an eye to making a better pack no matter the cost. Building a made-in-Bozeman version of Unicorn 2.0 was all about giving us the freedom and control to explore what we could do as a company. A pack that doesn’t have to make compromises, and gets us closer to that perfect pack.”

 

This week, the Unicorn 2.0 XDT launched to an exclusive group of VIP customers, who were then entered into a random lottery to purchase one of 30 packs. Every strand stitched, every buckle fastened, every one these packs was meticulously crafted in the USA at Mystery Ranch’s headquarters in Bozeman, Montana. It even features a titanium Mystery Ranch x Carryology morale patch. 

 

No stranger to the overwhelming fervor from the carry community, the Mystery Ranch team set out to make this hyper-exclusive launch a smooth experience for these loyal fans. 

 

“When we knew we were going to be launching this exclusive product with such a limited quantity, we knew we’d have to re-imagine the process,” said Michelle Fleming, marketing director at Mystery Ranch. “In the past, these collabs have crashed our systems due to the number of folks trying to purchase a pack. We know there’s a lot of fans who are disappointed not to get their hands on the ultra-exclusive Unicorn 2.0 XDT, which is why we’re thrilled to be able to offer the Unicorn 2.0, which features so much of the same design and craftsmanship and was made with our incredible partners in Vietnam. We expect this version to sell out with just as much enthusiasm.”

 

The Unicorn 2.0 will launch Oct 31 at 1pm MDT. Customers will be able to purchase at www.mysteryranch.com/unicorn 

 

Unicorn 2.0 XDT and Unicorn 2.0 Product Details:

  • Main Materials X51 Xpac & Dyneema 150D
  • Volume 19L; Height 20.75”; Width 10.25”; Depth 9.75”; Weight 4.06 pounds
  • Stowable Stick-it & Daisy Chain to attach gear, essentials, and tools seamlessly, with an accessory integration system that’s as functional as it is elegant
  • Cobra Buckles – Exuding unparalleled strength and a sleek aesthetic, these buckles are a testament to durability and efficiency
  • Outer side pockets large enough for a water bottle, with internal detail pockets small enough for stashing glasses, pens, notepad, etc. 
  • Lid 4 x 4 loop label MR x Carryology for attaching morale patches
  • Lid internal pocket has starlight material to keep glasses safe and key attachment
  • Hypalon pull tabs & zipper pull
  • Laptop sleeve with Molle for attaching accessories
  • Coated chain BP laptop access
  • 2 internal mesh pockets
  •  V-lock sternum buckle
  • Adjustable yoke with starlight material 
  • Attachable waist belt web
  • The Unicorn 2.0 XDT features an Exclusive Titanium Patch – Adorning each backpack is a once-in-a-lifetime Titanium patch, intricately designed with the intertwined symbols of Mystery Ranch and Carryology. 
  • The Unicorn 2.0 XDT features a Made in the USA label
]]>
Snow Peak USA Launches Global Loyalty Program https://sgbonline.com/pressrelease/snow-peak-usa-announces-the-launch-of-its-global-loyalty-program/ Wed, 25 Oct 2023 11:38:14 +0000 https://sgbonline.com/?post_type=pressrelease&p=295718 Snow Peak, a Japanese camping brand with 65  years of history is pleased to announce the upcoming launch of the North American expansion of the brand’s Global Loyalty Program. The program has seen considerable success in Japan, contributing not only to significant customer engagement but also to the consistent growth in market share.

 

Kicking off in North America on October 24,  2023, members can earn points through purchases in-store and online. Eventually, members will accrue points through wholesale retailers and at experiential brand offerings such as Takibi in Portland, Oregon and the Snow Peak Campfield in Long Beach, Washington. 

 

Points can be redeemed in-store and online for a number of perks, credit, exclusive products and more. 

 

“As a brand, we believe in the power of camping. Our Loyalty Program is designed to reward product purchases as well as experiences outdoors with the intent of encouraging the outdoor journey and participation in the community.” said Noah Reis, vice president and chief operations officer at Snow Peak USA. “We know that time in the outdoors transcends nationalities and ethnicities, and by linking up with the Global Loyalty Program our aspiration is to connect Snow Peak communities around the world. This launch is only a starting point for our loyalty program. We are excited to grow, as we deepen our relationships with customers; supporting and enabling them to go camping and experience the healing power of nature.”

 

Within the Global Loyalty Program, customers will be assigned a tier based on their Life Value Points accrual, similar to that of airlines loyalty programs. Life Value Points cannot be redeemed, but will determine the member’s tier: bronze, silver, gold, platinum, black or sapphire. 

 

Snow Peak Points are granted based on the purchase amount and the customer’s membership tier, similarly to “miles” accrued with an airlines loyalty program. Customers can redeem the Snow Peak Points as 100 points = $1. Snow Peak Points will expire on the day 365 days pass from the last purchase day of each customer.​

 

In addition to loyalty points, membership includes extensive benefits including but not limited to VIP customer service, early sale access, free domestic shipping, exclusive annual gifts, product engraving, etc. 

 

View Snow Peak USA Global Loyalty Program details here: www.snowpeak.com/pages/loyalty

]]>