“Danner is deeply rooted in the traditions of American craftsmanship and has been building quality boots in Portland since 1936,” says David Sonsteng, VP of HR and Manufacturing at Danner. “Pairing premium materials with thoughtful design, Danner boots are known for their unwavering performance in any environment and legacy of enabling explorers, craftspeople, pioneers and more to push their potential whether working or enjoying the outdoors.”

On the one hour and fifteen-minute-long journey, participants will deepen their appreciation for the artistry and dedication stitched into every pair. Beginning with a brief introduction to the company’s history, the tour will cover every aspect of the boot design process, from inspecting raw materials, cutting and embossing, assembly, testing and packing to final inspection. At each stage, they will learn how the knowledge and skill accumulated over nine decades of boot making reinforces Danner’s commitment to superior craftsmanship, minding every detail down to the last stitch and creating a product that’s built to last.

Come see why Danner’s factory and skilled bootmakers are truly the heart of the brand. Free, ADA-accessible tours for participants 16 and older can be scheduled online at https://www.danner.com/factory-tour-sign-up. And in the meantime, a sneak peek of what’s to come can be seen via a virtual tour here: https://www.danner.com/factory-tour.

To compete for the oldest international sporting trophy takes complete commitment of the professionals, as we learn in a short film following American Magic teammates. Resilience and dedication to making incremental improvements each day is vital. “It’s a big, daunting task,” explains Tom Burnham, Head Coach for American Magic. “And it’s exciting to be a small part of the big project…there’s a lot of energy and effort and emotion that gets brought into all the jobs and everybody wants to work to such a high standard on a daily basis.”

The team faced one of the most challenging experiences of the sport, capsizing and nearly sinking their AC75 during a 2021 qualifying race. “To be resilient to those moments and saying, ‘OK I’m going to get up and do it again tomorrow’, that’s what makes or breaks a professional in this game,” explains Andrew Campbell, Flight Controller for American Magic. “This team is a strong team, and we have a good chance, but that’s all that we can give ourselves is the chance to show up and get to that start line and race against these other squads.”

“With the ‘What It Takes’ campaign our aim was to highlight professionals that truly push themselves to the limit to achieve their goals,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “Developing products that allow the sailors to perform their best has been no small feat, and their passion continues to inspire our design team. We have no doubt American Magic has what it takes to win the America’s Cup and look forward to cheering them on in the upcoming regattas.”

American Magic will compete in the upcoming regattas taking place in Barcelona, Spain, which will determine the Challenger who will compete against the Defender in the Louis Vuitton 37^th America’s Cup Match in October. To follow American Magic’s journey or to learn more about the campaign, visit www.hellyhansen.com.

In a short film, Helly Hansen features Mountain Madness guide, Sean McNally and two clients as they attempt a summit in the North Cascade mountains of Washington State. Through their journey we discover that they not only achieve their goal of reaching the summit, but also experience the deeper successes achieved through spending time in the mountains. “Everyone has a different reason for wanting to reach the summit,” explains McNally. “Though often it’s the bits in between you remember the most – the time spent with people, the friendships, the experiences, the knowledge sharing – before making it safely to the top.”

On an equal level, the professionals experience the value and reward while teaching others to stay and feel alive in the outdoors. “I really enjoy watching people as they grow throughout a trip,” explains McNally. “It’s great to see the struggles as well as the high peaks; and being able to help them achieve what they can obviously already do…I wouldn’t trade it for anything else in the world.”

To further support the campaign, Helly Hansen is excited to announce its return of Open Mountain Month – an initiative with the goal to inspire and enable people to get outdoors. This summer, Open Mountain Month enters its third celebration of seasoned outdoor-goers and novices alike, aiming to encourage all people to experience the power of spending time in nature. By facilitating connections between outdoor enthusiasts and seasoned professionals worldwide, through a variety of global and regional activities, educational resources and inspiring content, this momentum is set for continuous expansion.

“The Open Mountain campaign is a true representation of Helly Hansen,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “To help people stay and feel alive while actively enjoying the outdoors is our goal, which is authentically shared with the mountain professionals we work with. This message is so beautifully witnessed throughout this short film, and we’re excited to inspire others, both through this campaign and Open Mountain Month.”

For more about Mountain Madness or Open Mountain Month, including events taking place throughout summer, visit www.hellyhansen.com.

Combining the durability, easy set-up and packing of a hard shell with the ventilation, space and value of a soft shell, the X-Cover 3.0 breaks new ground as iKamper’s lightest 3–4-person tent at only 128 lbs. Ideal for smaller SUVs, key features of the X-Cover 3.0 include:

• Easy Set-Up and Packing: The X-Cover 3.0 eliminates bulky PVC covers with a fold-out, coated aluminum hard top and integrated sidepanels. This design ensures an effortless set-up and quick pack-down, significantly reducing weight, space and time.
• Ultimate Livability: The tent’s expansive interior boasts panoramic 360° views and overhead Skyview windows, allowing natural light to flood in and offering the option to sleep under the stars. The versatile window system also provides maximum ventilation for optimal comfort.
• All-Weather Protection: Constructed with a rugged, waterproof poly-cotton shell, recycled polyester rainfly zippered mesh, black-out window panels and window awnings, the X-Cover 3.0 adapts to all weather conditions, ensuring a comfortable and secure shelter. For winter excursions, the optional insulation tent offers an extra layer of warmth and insulation from the elements.
• Heater Duct: To supplement the all-weather construction, iKamper includes a zippered duct for auxiliary heaters and air conditioners, ensuring that extra comfort is always an option regardless of the season.
• Lightweight Design: Weighing just 128 lbs, the X-Cover 3.0 is iKamper’s lightest 3–4-person tent, perfect for smaller vehicles or off-road adventures while keeping dynamic loads to a minimum.
• Comfort Included: Featuring a full-coverage, insulating polyfoam mattress, the X-Cover 3.0 ensures exceptional comfort. The mattress, along with bedding and ladder, stays in place for fast and efficient set-up and packing.

“The X-Cover 3.0 is the do-it-all hybrid tent for all adventurers, especially those who might not have a full-fledged overlanding vehicle,” says Erik Flink, Director of Product, Marketing and eCommerce at iKamper. “Ideal for SUV-driving families and those who value space and comfort, we’re thrilled to offer iKamper-level quality at an entry-level price point.”

The X-Cover 3.0 offers unmatched accessibility and comfort in the outdoors this summer.

For more information on the X-Cover 3.0 and to stay updated on its release, visit ikamper.com.

The three core pillars of the Collective Progress initiative can be further defined as:

• Collective Innovation means pushing the limits of product performance through research, development, and design to enable an amazing consumer experience while reducing the overall impact of the equipment we manufacture.
• Collective Access means enabling access to outdoor experiences through community building and youth development with a focus on diversity, equity, and inclusion.
• Collective Well-being means believing that being outdoors is fundamental to our health and wellness, mindfulness and to feel inspired in our lives.

EOC believes that the outdoors makes life better for all. To preserve and protect these places for generations to come, it must be central to EOC’s mission to drive sustainability and focus on the Collective Progress initiative. EOC believes sustainability unites their collective actions, amplifying and enabling innovation, access, and well-being in all they do. As such, EOC brands have been working together to streamline their processes to preserve the environs that drive their — and their consumers’ — passions.

“Sustainability must be at the core of everything we do.” said John Colonna, CEO, Elevate Outdoor Collective. “Through Collective Progress, we aim to preserve and improve the experience for generations to come and with it can unlock greater innovation across our brands, drive access to these sports. and foster well-being through our customers and employees.”

To that end EOC brands are tackling four areas to immediately reduce their climate impact across the portfolio: product, production, processes, and packaging.

• Product: EOC brands are at the forefront of innovative technologies and materials such as Bio-resin, Green Core, Pebax Rnew, WEND natural wax and FSC certified wood cores for skis and snowboards.
• Production: EOC factories are leveraging solar and wind power, recycled wood scraps, and reclaimed water to reduce emissions and waste across production.
• Packaging: EOC brands are eliminating single-use plastics wherever possible and converting to FSC certified, recycled-content, paper-based material. Their goal is to use 100% recyclable or bio-based packaging by 2025.
• Process: EOC brands are implementing and driving new processes including material reductions, reduced airfreight, and enhanced digital capabilities.

These audacious steps put EOC firmly at the forefront of their industry for climate change action. To deepen that impact, EOC works with several third-party partners who regulate and facilitate best practices in the outdoor industry. These include the Higg Index, The Forest Stewardship Council (FSC), and Climate United who help EOC and other outdoor businesses objectively measure and report their progress.

As EOC works tirelessly towards their net-zero emissions goal, John Colonna notes that “we hope these audacious goals can be a driver for our industry. The passion and love that our teams have for the places we play is undeniable and we’ll be bringing that energy to our collective mission. It is empowering to feel the excitement from our team as this platform brings together the things that we care about most.”