Backbone Media | SGB Media Online https://sgbonline.com Active Lifestyle Market B2B Information Fri, 26 Jul 2024 13:58:56 +0000 en hourly 1 TrainingPeaks Muscles Up with New Strength Feature https://sgbonline.com/pressrelease/trainingpeaks-muscles-up-with-new-strength-feature/ Thu, 25 Jul 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=317834 Louisville, Colo. (July 25, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside their endurance workouts.

This new functionality highlights the brand’s commitment to providing the best coaching and training app on the market. Through the TrainingPeaks web app, coaches are now able to build, plan, track and analyze detailed strength and conditioning workouts alongside their other TrainingPeaks programming.

Athletes now have access to a better mobile logging experience and an expansive exercise library containing more than 1,000 videos designed to cue proper form. Athletes can experience the new feature through their coach’s programming or through a supported training plan. Athletes with TrainingPeaks Premium accounts can leverage the new Strength Workout Builder through the web app as well.

“Endurance training and coaching is continuing to evolve,” said Dirk Friel, co-founder and Chief Evangelist of TrainingPeaks. “Increasingly, coaches are incorporating strength into their athletes’ training programs as they understand the importance of dialing in the many pieces that make an athlete successful beyond traditional training. We have completely revamped how coaches can build and prescribe strength-based workouts, warmups, prehab, rehab and cross-training workouts on our platform. This allows athletes to have all of their training on one app, making it easier than ever to follow their plan and improve their performance.”

The Strength Workout Builder is highly customizable, with the ability to build single exercises, supersets, warmups, and cool downs to complement the detailed core endurance workouts TrainingPeaks coaches and athletes are accustomed to. Coaches can choose from more than a 1,000 exercises and video tutorials or create their own custom exercises and add their own videos with supported links from YouTube and Vimeo.

“The future of training hinges on a holistic approach that goes beyond traditional metrics,” explains Friel. “At TrainingPeaks, we’re focused on rolling out integrations that allow coaches and experts to provide guidance for strength, nutrition, and other areas related to endurance performance. These disciplines, which were often considered ancillary in the past, are now viewed as critical to an athlete’s success. The new Strength Workout Builder highlights our commitment to supporting this full-picture approach to training.”

Founded in 1999, TrainingPeaks revolutionized how athletes and coaches approach endurance sports and has become the world’s leading training and coaching platform. TrainingPeaks provides comprehensive tools for workout planning, communication, and data analysis.

The platform is trusted by UCI World Tour cycling teams, Olympians, Ironman World Champions, and more than 35 national governing bodies worldwide, such as USA Triathlon, British Cycling, and Triathlon Australia. Learn more about this feature

 

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Elite Climber Jesse Grupper Joins La Sportiva https://sgbonline.com/pressrelease/elite-climber-jesse-grupper-joins-la-sportiva/ Thu, 18 Jul 2024 19:13:10 +0000 https://sgbonline.com/?post_type=pressrelease&p=317402 Boulder, Colo. (July 18, 2024)—La Sportiva announced today that it has signed elite climber Jesse Grupper. Effective immediately, Grupper will be using La Sportiva’s industry-leading climbing shoes and mountain footwear for competition and training.

The Salt Lake City-based athlete is one of the best climbers on the World Cup circuit and finds time to balance his training with his work as an altruistic engineer. Grupper is excited to partner with the global mountain brand, noting that his goals and values align perfectly with the Italian company’s interests.

“Jesse is one of the brightest stars in the sport,” said Jonathan Lantz, president of La Sportiva North America. “We are always looking to partner with athletes who reflect our brand’s culture, and Jesse embodies the ethos that defines this company. While his climbing achievements are very impressive, it is his passion for helping others that makes him such an inspiring athlete. We look forward to watching Jesse continue to chase his dreams and are stoked to have him join the La Sportiva family.”

Last year, Grupper cemented his name at the top of the sport by winning the Pan American Games and placing second at the World Cup event in Koper, Slovenia. The mechanical engineer has been balancing climbing with his work at the Harvard Biodesign Lab, where he works on rehabilitation robotics. He recently transitioned to working part-time at the lab to pursue his goals in the sport. The move paid off, and the 27-year-old has reached new heights in the sport, becoming one of the best climbers in the world.

“I’m ecstatic to be joining this iconic brand,” said Grupper. “La Sportiva makes the best climbing shoes out there, but more importantly, the family owned brand treats its athletes like family. While climbing is incredibly important to me, it is only one of the facets of my life, and I know that this company is here to support me in all of my endeavors.”

Grupper started climbing at the age of six. He discovered the sport through his sister, who was taking classes at a local gym at the time. The elite climber began competing when he was 11 and continued to progress throughout his teen years. In 2015 he enrolled in the engineering program at Tufts University, where he balanced his aspirations in the sport with his academic pursuits. Grupper is looking to continue his ascendancy in the sport and has his eyes on key international competitions in 2024.

Another top La Sportiva athlete, Brooke Raboutou, has landed a number of impressive results on the international circuit over the past year. The Boulder, Colorado-based climber won the Budapest Lead and Boulder events in June after securing first place at the Shanghai event in May. While Raboutou is only 23, she has been climbing at an elite level for over a decade. At the age of 9, she became the youngest person to climb a 5.13b sport route, and at 11 she became the youngest person to send a 5.14b. Raboutou has lofty goals for the rest of the season and hopes to secure top placings at several notable events.

For more information, please contact Sean Van Horn at Sean.vanhorn@backbone.media.

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Moultrie Debuts Edge 2 and Edge 2 Pro https://sgbonline.com/pressrelease/moultrie-debuts-edge-2-and-edge-2-pro/ Thu, 18 Jul 2024 19:07:20 +0000 https://sgbonline.com/?post_type=pressrelease&p=317400 Birmingham, Ala. (July 18, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, expands its award-winning Edge series of cameras with two new introductions: the Edge 2 and Edge 2 Pro.

The Edge 2 expands on the premium performance of the original Edge camera to provide a more powerful and feature-rich experience at an outstanding value. The Edge 2 delivers many of the industry-leading benefits the Edge Series is known for, including Auto Connect technology and built-in memory, while introducing an all-new On-Demand feature enabling users to trigger a photo or video within the Moultrie Mobile App which will be available shortly after capture. Image quality has also been enhanced with 36MP photos and FHD 1080p video featuring audio and an expanded 50-foot field of view, and an advanced low-glow IR LED array for improved night images. Edge 2 performance was further boosted with
a 0.4 trigger speed and an updated PIR for improved trigger accuracy

Advancing the brand’s flagship Edge Pro model, the Edge 2 Pro carries over on-board Moultrie AI, eliminating up to 99% of false triggers, and is upgraded with GPS, On-Demand photo and video capture, a lightning-fast 0.3 trigger speed, and no-glow flash. Additionally, the Edge 2 Pro is built with Nyxel NIR (near infrared) technology for enhanced low-light performance with minimized power consumption, best-in-class 40MP images and QHD 1440p video with HD sound, a detection range of up to 100 feet, built-in memory, and nationwide coverage with Auto Connect technology. The Edge 2 Pro also has Bluetooth-enabled Live Aim and an included Easy Aim Mount for easier, more precise camera mounting.

“We set the standard with built-in memory, multi-carrier Auto Connect cellular technology, and onboard AI,” said Daniel Wilson, General Manager of Moultrie. “The Edge 2 and Edge 2 Pro raise the standard further, delivering an unrivaled experience in the field for hunters.”

Both the Edge 2 and Edge 2 Pro are powered by the industry-leading Moultrie Mobile App. The Moultrie Mobile App allows hunters to quickly monitor cameras and the all-new Feed Hub cellular feeder timers, view activity data, and access powerful features for hunt planning and mapping. In addition, the Moultrie Mobile App offers an industry-first deer activity forecasting with Game Plan, providing up to nine days of deer movement forecast based on local deer movement data.

The Edge 2 and the Edge 2 Pro are available at www.MoultrieProducts.com and at authorized Moultrie dealers.

To learn more about Moultrie, its products, or the industry-leading Moultrie Mobile app, visit www.MoultrieProducts.com or download and try the app from the App Store or Google Play.

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Moultrie Launches Feed Hub Cellular-Enabled Feeder Management System https://sgbonline.com/pressrelease/moultrie-launches-feed-hub-cellular-enabled-feeder-management-system/ Thu, 11 Jul 2024 18:14:44 +0000 https://sgbonline.com/?post_type=pressrelease&p=316868 Birmingham, Ala. (July 11, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, today announces the launch of Feed Hub, an industry-first cellular-enabled feeder management system. Moultrie’s Feed Hub is available from www.MoultrieMobile.com, Academy Sports + Outdoors, Amazon, Bass Pro and Cabela’s, and authorized Moultrie dealers.

Moultrie Feed Hub eliminates the guess and stress of running spin-cast feeders. You no longer have to visit your feeders to check feed levels, change settings, and check battery life. With the new cellular-connected Feed Hub timer and Feed Level Detector, paired with the Moultrie Mobile app, users can monitor feed and battery levels, run feeders on command, receive alerts when the feeder is clogged, and remotely adjust feed times anytime, anywhere. Even if you don’t own a Moultrie spin-cast feeder, Feed Hub can easily be installed in most major spin-cast feeders on the market.

“Feed Hub began as a solution to hunter frustration over managing feeders on remote properties,” said Daniel Wilson, General Manager for Moultrie. “We set out to expand cellular connectivity beyond trail cameras and integrate the seamless convenience it provides to game feeders. Previously, hunters couldn’t monitor and control feeders remotely. Feed Hub removes the guesswork from feeder maintenance and performance.”

Feed Hub is a three-part system consisting of a universal Feed Level Detector that can be mounted in nearly any game feeder, a cellular-connected timer installed in the feeder kit, and the Moultrie Mobile App that allows users to control the system remotely.

The Feed Hub family of products includes three core models:

  • Feed Hub Universal, is built for easy installation to replace the existing timer in almost any spin-cast feeder on the market, regardless of brand. For a full compatibility listing, visit www.moultriemobile.com/feedhub.
  • Feed Hub Kit, which includes the Feed Hub hardware pre-installed in a Moultrie Pro Hunter II Feeder Kit for the ultimate plug-and-play solution for any Moultrie Quick-lock feeder.
  • Deer Feeder Connected, a Moultrie 30-gallon feeder with Feed Hub Kit included.

To learn more about Moultrie Mobile, its products, or the industry-leading Moultrie Mobile app, visit www.MoultrieMobile.com or download and try the app for free from the App Store or Google Play today.

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Fleet Feet Launches Inaugural Running Report https://sgbonline.com/pressrelease/fleet-feet-launches-inaugural-running-report/ Wed, 10 Jul 2024 19:43:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=316775 Carrboro, N.C. (July 10, 2024) —  Fleet Feet, the largest franchisor of run specialty stores, today announced its inaugural Fleet Feet Running Report. The report includes running consumer insights based on a survey Fleet Feet commissioned with YouGov, scan data from technology partner Volumental, and systemwide sales data from their more than 270 locally owned and operated stores. The report details general consumer interest, as well as Fleet Feet’s best-selling brands and products.

“Some of the data validates what we know about our customers and products, and supports what we see in our stores each and every day; while other data challenges us to think differently about how we can connect with new customers,” said Joey Pointer, president and CEO of Fleet Feet. “We’re in a unique position to share trends about the running industry, and drive the conversation around the state of running now, and more importantly, where it’s headed.” 

YouGov’s custom survey included responses from more than 3,500 people ages 18 and older who spent $75 or more on running shoes and/or apparel or accessories in the past 12 months. According to the report, more than 80% of respondents use running or walking as their primary fitness activity and run an average of 17 miles per week. Nearly half of respondents run two to four times a week, with a quarter running six to seven times a week. Fifty percent of runners and walkers are between the ages of 30 and 44.

Additional insights from the Fleet Feet Running Report include:

  • Two of the top three running shoes sold at Fleet Feet were Hoka models
  • Asics, Karhu, and New Balance were the top three fastest-growing shoe brands
  • Lululemon, Vuori, and rabbit were the best-selling apparel brands
  • Maurten was the top energy gel and Nuun was the top hydration mix sold at Fleet Feet

“The past few years, we’ve seen an uptick in running interest and participation,” said Tiffany Lee, senior director of performance marketing and partnerships at Fleet Feet. “Understanding our customers allows us to better serve them, and our hope is that tapping into these insights will allow us to inspire even more people in our communities to start moving.” 

To view the full report, click here or visit fleetfeet.com.

For 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, and at every distance with personalized solutions, knowledge, and empowerment.

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La Sportiva Launches the Prodigio Pro, A Supershoe for the Mountains https://sgbonline.com/pressrelease/la-sportiva-launches-the-prodigio-pro-a-supershoe-for-the-mountains/ Thu, 27 Jun 2024 20:37:54 +0000 https://sgbonline.com/?post_type=pressrelease&p=316023 Boulder, Colo. (Jun 27, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced their Spring 2025 footwear line. The collection is highlighted by the Prodigio Pro, the most cushioned and responsive trail running shoe the brand has made to date. The Italian brand is also expanding the Prodigio family to its hiking line with the addition of the Prodigio Hike GTX shoe, a lightweight model that offers support and security in all types of terrain. Additionally, the 96-year-old company is launching a new ultralight high-altitude mountaineering boot, the Olympus Mons Pro.

La Sportiva’s design team conducted hundreds of hours of testing on the Prodigio Pro and found that it significantly improves economy on flat and even terrain. Many of the racing shoes in this space are designed for these smoother surfaces, and the team found that what sets the Prodigio apart from its competition is its ability to excel on steep, uneven, and off-camber trails, making it the highest-performing trail running shoe for varied terrain the market.

“Supershoes have changed the game in the road running world,” said Jonathan Lantz, president of La Sportiva North America. “But there has been a real gap in the market for a high-performance model that can perform in mountainous terrain. The Prodigio Pro fills this void. This shoe is the culmination of our decades of experience in the space and helps runners go faster on every type of trail, from smooth California singletrack to rocky Italian ridgelines.”

The Prodigio Pro is fueled by XFlow Speed, a supercritical nitrogen-infused TPU foam that maximizes energy return while providing fantastic cushioning. A super sticky outsole with deep lugs allows for unparalleled traction, while a unique strobel-less construction improves responsiveness and cushioning. The brand’s new Power Wire mesh is paired with an internal wrapping system to provide an incredibly lightweight upper that holds the foot securely on tricky descents. The Prodigio Pro weighs in at 8.9oz for the men’s model, while the women’s comes in at 7.9oz.

The Prodigio Hike GTX represents the future of La Sportiva’s hiking line. The hiking market is continuing to grow, especially among younger demographics, and consumers are looking for innovative options that provide performance and comfort in a lightweight package. This new shoe weighs a mere 13.2 oz and provides the support and protection that hikers need to tackle difficult terrain. A high-stretch knit collar protects and stabilizes the ankle, while the dual compound FriXion 2.0 outsole provides excellent traction on every surface. The wider forefoot helps the shoe fit a wide variety of feet, while an internal wrapping system locks the foot into place to improve performance in alpine terrain. Available for men and women.

The Olympus Mons Evo has been the leading high-altitude mountaineering boot for over two decades, helping alpinists push the limits of what is possible in inhospitable environments. La Sportiva is continuing to build off of the success of this line, and in 2025, the brand is introducing the Olympus Mons Pro, a lightweight boot that is designed to perform on 8,000-meter peaks. New technologies have allowed the brand to shave a significant amount of weight from this boot’s predecessors, and it comes in at an astounding 940 grams. The brand’s patented Core Wrap construction is combined with Primaloft Aerogel and Primaloft Polyethylene insulation to keep mountaineers warm no matter how terrible the conditions are.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the spring of 2025.

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Noble Biomaterials Partners with E.Dye and Beverly Knits; Launches ‘Prism’ Fabric at Functional Fabric Fair NYC https://sgbonline.com/pressrelease/noble-biomaterials-partners-with-e-dye-and-beverly-knits-launches-prism-fabric-at-functional-fabric-fair-nyc/ Tue, 25 Jun 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=315602 Scranton, PA. [June 25, 2024] Noble Biomaterials, a global leader in odor control and antimicrobial solutions for soft surface applications, announces two key partnerships for its Ionic+ technology platform. ‘Prism’ is an advanced, fully recyclable performance apparel fabric that will be sold exclusively from e.dye Waterless Color Systems. In the Home and Bedding category, Beverly Knits has become the first fabric partner to offer the full range of mattress-ticking fabrics using Ionic+.

“Our Ionic+ technology platform is seeing momentum,” said Allon Cohne SVP of Ionic+ and CMO at Noble Biomaterials. “Since launching our Ionic+ Botanical product last year, and launching Ionic+ Pro this year, we are hitting the market in stride,” said Cohne. “Both products have EPA registrations, allowing brands the flexibility and global range to talk about odor management, odor control, anti-odor, and antimicrobial properties as their brand voice requires. Our customers decide which benefit they want to promote. This allows tremendous flexibility in message in the global market, which is becoming a distinct advantage and value.”

In March of 2023, Noble launched Ionic+ Botanical, using a new and innovative citric formula that received EPA registration – complimenting Noble’s existing Ionic+ extruded yarn program. This year, Noble’s team improved yarn performance, offering an enhanced permanent solution inherent to the yarn. This product is now being sold as Ionic+Pro and is the latest product advancement using a sodium silver-based yarn extrusion process to achieve unprecedented and permanent odor prevention.

Both e.dye and Beverly Knits have become exclusive innovation partners with Ionic+. In addition to these partnerships, Noble has several global fabric partners that distribute its Ionic+ technology including Dezhou, MAS, eclat, Men Chuen, Little King, Sabrina, Borgini, FENC, Coolcore, Align, Cofaco, New Wide and many others.

All of these partners, including the innovative products from e.dye and Beverly Knits, will be showcased at the upcoming Functional Fabric Fair in NYC, July 16-17. You can visit Noble and learn more about its latest developments at booth #417.

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Meindl USA Celebrates Five Years; Introduces New Hiking Footwear for Summer 2024 https://sgbonline.com/pressrelease/meindl-usa-celebrates-five-years-of-success-and-introduces-new-hiking-footwear-for-summer-2024/ Mon, 24 Jun 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=315486 Meindl USA, the exclusive provider of premium handcrafted Meindl footwear in North America, is excited to celebrate its 5-year anniversary of providing high-quality footwear and customer service to outdoor enthusiasts.

Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and proprietary technologies available to hunters, hikers and other outdoor enthusiasts in North America. Since its launch, Meindl USA has built a strong reputation for its commitment to craftsmanship, the performance and value of its footwear, and its outstanding customer service.

To mark this significant milestone, the brand is rolling out updates to its website, introducing new footwear and expanding existing product lines.

“The last five years have been such a fun and exciting journey,” said Phil Francone, founder and president of Meindl USA. “It was an honor to create Meindl USA, and our team is proud to work alongside such an amazing brand and partner in Meindl. Reaching this point and continuing toward a path of growth, expansion and innovation is a testament to the hard work of our team, the quality of our products and the loyalty of our customers. We couldn’t be more excited for the future.”

In celebrating their 5-year anniversary, Meindl USA will be unveiling a new Seasonal Select collection this spring. This launch will feature a diverse assortment of over a dozen footwear styles being offered in the U.S. Market as a limited release. Among the highlights are the introduction of all-new hikers, light hikers and walkers, each designed to cater to the varying needs of outdoor enthusiasts showcasing the brand’s commitment to quality and innovation. Meindl USA plans to continue expanding its assortment this fall by introducing a new lineup of hiking and hunting boots blending cutting-edge technology with Meindl’s signature craftsmanship.

Since the Meindl family built its first boot in 1683, the Meindl brand has been rooted in tradition, quality and innovation while defining itself by the durability, fit and function of its footwear. Every pair is created by proven craftsmen and women using the finest leather, the best materials, and centuries-old knowledge steaming from Meindl’s extensive history.

To learn more about Meindl USA’s history, product offering and technology, or to shop available products, visit www.meindlusa.com.

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Gerber Gear Teams Up with Brooklyn Bell to Expand Limited Edition Artist Series https://sgbonline.com/pressrelease/gerber-gear-teams-up-with-brooklyn-bell-to-expand-limited-edition-artist-series/ Thu, 20 Jun 2024 12:00:00 +0000 https://sgbonline.com/?post_type=pressrelease&p=315300 Portland, Ore. (June 20, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools announces today the next installment of the Gerber artist series. Teaming up with outdoor artist and mountain athlete, Brooklyn Bell, Gerber will debut outdoor-inspired illustrations created by Bell and added to the award-winning USA made Assert folding knife. This artist collaboration is exclusively available on www. Gerbergear.com.

Bell, renowned for her mountain biking, skiing, and artistic talents, lives in the Pacific Northwest and crafts artwork that reflects outdoor experiences. Blending hand drawings with Photoshop, Bell finds inspiration from friends, music, role models, mountain culture observations, and her favorite colors of the moment.

Bell’s illustration will be available for a limited time on the Gerber Assert. Built in Gerber’s zero-waste Portland, OR factory, the Assert is a lightweight compact carry knife that is purpose-built for exploring outdoors. The S30V plain edge blade balances ruggedness and finesse matched with a textured handle for optimal grip. The Assert is the perfect match for Bell’s designs and will give everyone confidence when spending time outside.

“Expanding the artist series with Brooklyn is a testament to our commitment of inspiring more people to explore the outdoors,” said Ash Williams, Gerber’s Global Head of Marketing. “Bell’s signature outdoor designs are a perfect fit for the Gerber brand as it continues to launch new partnerships and bring unique products to market.”

To learn more about Brooklyn Bell please visit https://www.brooklynbelldesign.com/ or follow her on Instagram.

Like all Gerber products, the limited artist series knives are backed by the Gerber Guarantee, a limited lifetime warranty hailed as one of the best in the industry.

To learn more about the Gerber artists series, please visit www.gerbergear.com or connect with Gerber on Instagram and Facebook.

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Matador x Carryology Collaborate on New EDX Lite Backpack https://sgbonline.com/pressrelease/matador-x-carryology-collaborate-on-new-edx-lite-backpack/ Thu, 13 Jun 2024 19:22:41 +0000 https://sgbonline.com/?post_type=pressrelease&p=314812 Boulder, Colo. (June 13, 2024) – Matador Travel Equipment, the award-winning producer of high-performing travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry, introduce the Matador x Carryology EDX Lite Backpack – the next evolution in Matador’s EDC (everyday carry) packable bag series. This very limited EDX Series pack drops on Monday, June 17th at 9am MDT, and is anticipated to quickly sell out.

The Matador x EDX Lite Backpack is a highly innovative 22-liter packable bag designed for travel and everyday carry. Built collaboratively by both design teams, this pack combines Carryology’s expertise in design for daily carry and Matador’s in-house product development knowhow. Crafted with custom, ultra-lightweight materials, the EDX Lite is made to withstand the elements with Matador and Carryology’s HydraGaurd weatherproofing technology.

“The EDX Lite Backpack is the latest evolution of our collaboration with Carryology, which quickly sold out last year,” said Chris Clearman, founder and CEO of Matador. “We wanted to build off the massive success of the original series, so our teams developed this pack from the ground up, using ultra-lightweight materials to make this next generation even lighter and more packable. We designed this with comfortable carry in mind for travelers looking for an efficient yet sleek bag they can pack for any adventure.”

Last year, Matador and Carryology introduced the EDX series, a three-piece travel and EDC capsule that redefined the concept of One Bag Travel. The EDX Series included a lightweight sling, small messenger bag, and backpack, each with packable and waterproof features. Now, the EDX Lite maintains the performance-first design ethos and continued focus on durability and storage.

Additional key features include:

  • Water resistant YKK sealing zippers on all external pockets and security loops
  • Dedicated laptop sleeve with protective false-bottom and added security slip
  • Expandable magnetic water bottle pockets for a streamlined aesthetic
  • Adjustable and removable sternum strap

The Matador x Carryology EDX Lite Backpack is available at https://www.matadorequipment.com/pages/matador-x-carryology and qualifies for free shipping within the United States. See here for a design video, and here for more details on the product design.

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La Sportiva Expands its Premium Apparel Line with Summer Alpine Tech Collection https://sgbonline.com/pressrelease/la-sportiva-expands-its-premium-apparel-line-with-summer-alpine-tech-collection/ Thu, 13 Jun 2024 19:16:53 +0000 https://sgbonline.com/?post_type=pressrelease&p=314803 Boulder, Colo. (Jun 13, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its Spring 2025 apparel collection. This season, the Italian brand is continuing to expand its Alpine Tech line, a collection of premium apparel pieces designed to excel in Alpine environments. La Sportiva has had success with the winter capsule, and, due to requests from its athlete team, is releasing a summer collection to round out the line.

“At La Sportiva, we aren’t afraid to make products that are specifically designed for elite climbers and alpinists,” said Jonathan Lantz, president of La Sportiva North America. “The one constant in our line is change. From cutting-edge climbing shoes that help climbers send complex problems, to unique jackets that allow alpinists to tackle highly technical routes, we are always looking at new ways that our products can help athletes push boundaries. Alpine Tech is a perfect example of this commitment to innovation, and represents the future of our apparel line.”

The Helixir Shell Jacket and Pants are standouts of the summer Alpine Tech collection. The Helixir products are engineered for vertical pursuits and are made with an innovative material called Spectra, a cut-resistant yarn made of Ultra High Molecular Weight Polyethylene (UHMWPE), which provides an industry-leading strength-to-weight ratio that is 15 times stronger than steel. The waterproof jacket has a 3-layer PFC-Free waterproof membrane, a helmet-compatible hood, and an articulated construction in the shoulders and knees.

Comfort meets performance with the new Big Wall Pullover Hoodie, a 9.1 oz top that uses innovative materials to provide warmth without adding the bulk of a traditional fleece. This versatile piece is made with Tech Stretch Aero, a unique polyester fiber that uses eight projections arranged radially around a hollow core. Tech Stretch Aero’s unique fiber construction enhances the jacket’s insulating properties and is 50% lighter than conventional polyester materials. The Big Wall Hoodie is available for men and women.

The Aequilibrium Lite Insulation Jacket is a new piece that provides insulation in core areas and breathable panels on the back and under the arms to keep users comfortable during summer mountaineering excursions. The Primaloft Polartec PowerGrid insulation provides breathable warmth in wet and dry conditions, while the Pertex Quantum shell helps to trap air and enhance the insulating properties of the jacket. The 10.8 oz piece uses La Sportiva’s Vapovent Light material on the back panel, which is made with a tri-dimensional brushed mesh to retain warmth while releasing moisture.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the fall of 2024.

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Wiley X Launches New Ultra Lightweight WX Sierra Frame https://sgbonline.com/pressrelease/wiley-x-launches-new-ultra-lightweight-wx-sierra-frame/ Mon, 03 Jun 2024 22:14:02 +0000 https://sgbonline.com/?post_type=pressrelease&p=313965 Frisco, Texas (June 3, 2024) – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to launch an exciting new frame style: The WX Sierra. This new arrival comes on the heels of a brand refresh in early 2024.

The WX Sierra will be joining the Active 6 series, alongside this year’s earlier releases, the WX Founder and WX Recon. Built thoughtfully for those who prioritize both comfort and safety, the WX Sierra is ultra-lightweight and engineered with comfort in mind. This sleek frame showcases features designed for all-day wear, ensuring you can conquer any adventure.

“The WX Sierra is our latest advancement in innovative eyewear that can provide users with utmost safety while ensuring both style and function,” said Dan Freeman, CEO and Co-Owner at Wiley X. “Whether you’re a sports enthusiast, outdoor adventurer, or simply looking for a reliable pair of sunglasses, the WX Sierra is a must-have.”

Dual-injected rubber temple tips and molded nose pads provide a secure, comfortable fit that won’t budge, even during the most rigorous activities. Furthermore, the built-in lens ventilation helps prevent fogging, keeping your vision clear no matter the environment.

The WX Sierra is also available in RX for customized comfort and clear vision. Like all Wiley X lenses, the WX Sierra will sport shatterproof Selenite 6-Base lenses for superior clarity and durability, while WX Captivate lens technology (available in polarized and non-polarized options) enhances the visual experience with improved clarity and color perception. Shielding user’s eyes from harmful UVA/UVB rays, these sunglasses prioritize complete eye protection.

The unique design allows for the included clear ANSI Z87.1+ side shields to be either removable or permanently attached, giving the user the flexibility to customize their protection level based on their needs. With side shields installed, the WX Sierra meets rigorous ANSI Z87.1+ safety standards.

For more information about Wiley X and its range of eyewear products, visit www.wileyx.com.

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Gerber Gear Reinvents the Legendary StrongArm into a Camping Essential https://sgbonline.com/pressrelease/gerber-gear-reinvents-the-legendary-strongarm-into-a-camping-essential/ Wed, 15 May 2024 20:32:09 +0000 https://sgbonline.com/?post_type=pressrelease&p=312912 Gerber LogoPortland, Ore. (May 15, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, announces the release of the new StrongArm Camp today. Containing much of the DNA from the iconic StrongArm, this latest introduction to Gerber Gears assortment of fixed-blade knives was created with the needs of the outdoor adventurer squarely in mind.

Designed and built in Gerber’s zero-waste Portland, OR factory the StrongArm Camp maintains the original StrongArm’s versatility in carry, grip, and style. Users will notice the new design offers the benefit of a multi-position grip and a comfortable handle that makes this new knife ideal for the everyday tasks required by the campsite and exploring the outdoors.

Key features of the StrongArm Camp:

• 420HC high-bevel plain edge blade
• Full tang construction
• Corrosion resistant
• Glass-filled nylon handle
• Grippy, diamond-pattern on handle
• Lanyard hole
• Multi-mount sheath
• Overall length: 8.98”
• Blade length: 4.10”
• Overall weight: 4.8oz
Knife
“Inspired by the iconic StrongArm, the new StrongArm Camp knife was crafted to cater to the needs of outdoor enthusiasts and campers who want a versatile yet compact blade. While retaining many of the hallmark features that made the original StrongArm a standout, this new iteration boasts a sleeker and more lightweight design” said Ash Williams, Gerber’s Global Head of Marketing. “Recognizing that bulky fixed-blade knives may not be the ideal choice for every outdoor adventure, the new StrongArm Camp offers a more accessible alternative without sacrificing any functionality”
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Like all Gerber products, the StrongArm Camp is backed by the Gerber Guarantee, a limited lifetime warranty hailed as one of the best in the industry.

To learn more about the StrongArm Camp, please visit www.gerbergear.com or connect with Gerber on Instagram and Facebook.

 

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Turtle Fur Shell-ebrates Summer with First Warm Weather Collection https://sgbonline.com/pressrelease/turtle-fur-shell-ebrates-summer-with-first-warm-weather-collection/ Tue, 07 May 2024 20:27:53 +0000 https://sgbonline.com/?post_type=pressrelease&p=312241 Morrisville, Vt. (May 7, 2024) – Turtle Fur, the leading cold-weather headwear and accessories brand, is proud to launch its first official summer collection to encourage year-round adventuring. 

The collection offers performance styles for high-exertion activities and lifestyle options for everyday wear for the whole family, including cooling neck tubes, stylish bucket hats, and ball caps – all made of sustainable materials.

“We’re well known and trusted in the cold-weather season so we’re thrilled to give people options for year-round use,” said CEO Jim Osgood. “This summer collection represents a new adventure for us. We’re the same values-driven company with a focus on sustainability, but we’re listening to our consumers and want to adapt to their changing needs by equipping them to be comfortable on every adventure in every element. Warm and sunny or cold and snowy, we’re building solutions for every season.”

The new summer collection includes the following items:

  • Offgrid 5 Panel Hat: Designed for casual adventures, the Offgrid 5 Panel Hat is incredibly lightweight to keep you cool and comfortable. It also offers a floatable brim and moisture-wicking sweatband that allows an easy transition from paddling at the lake to sitting fireside at the campground.
  • Hemp Boondocker Ball Cap: Comfortable, lightweight, and classic, this wear-anywhere ball cap is mindfully made with soft and sustainable hemp and organic cotton. Perfect for your morning commute, long travel days, and beach hangs.
  • Comfort Ice Tube: Made from recycled materials, this feather-light and quick-drying tube is designed for maximum sun protection. With engineered perforation to keep you cool, this will be your new go-to accessory on every adventure – from fishing to running to hiking.

To learn more about the new collection, visit www.turtlefur.com.

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Maven Debuts Reticles in Select B Series and S Series Optics https://sgbonline.com/pressrelease/maven-debuts-reticles-in-select-b-series-and-s-series-optics/ Mon, 06 May 2024 15:36:46 +0000 https://sgbonline.com/?post_type=pressrelease&p=312133 Lander, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied Ballistics.

The new B.5 MOA/MIL brings customers the option of MIL and MOA reticles to the 18×56 configuration of the best-selling B.5 binocular. Featuring the same fluorite glass as the S Series spotting scope, the B.5 MOA/MIL is a large objective and high-magnification powerhouse designed for premium performance. It’s a go-to choice for those who are seeking a high-powered binocular specifically to elevate their shooting experience.

Reimagining the cornerstone of Maven’s spotting scope lineup is the new S1.2A and S1.2S. These new models expand on the exceptional features of the S.1, retaining all top-of-the-line specifications of their predecessor, while introducing interchangeable eyepieces. In addition to a 25-50×80 configuration, the S1.2A and S1.2S will be offered with fixed 30x MIL and MOA reticle eyepieces.

In addition to those available for the S1.2 models, Maven is also introducing reticle eyepieces for the S.3A and S.3S spotting scopes. Current S.3 owners will have the option of MIL or MOA reticles in a fixed 24x eyepiece.

“Hunters, long-range shooters, and outdoor enthusiasts all demand versatility in their optics,” said Brendon Weaver, Co-Founder and Head of Design/Marketing for Maven. “Offering further customization by introducing interchangeable eyepieces into our full-size and mid-size spotting scopes allows each user to personalize the optic to meet their changing needs. Additionally, a full-size binocular with reticles helps us round out our product offering. With the combination of these offerings alongside our newly introduced web-based Ballistics Calculator, achieving precision is now within reach for nearly everyone, surpassing past constraints.”

The brand has also introduced another outstanding tool for hunting and shooting enthusiasts with the new Ballistic Calculator powered by Applied Ballistics. Available on the Maven website, this new feature allows users to plug in their ballistic information to generate custom ballistic calculations for reticle holders, range cards and more.

“As always, we incorporated customer feedback and requests into the creation of these new items,” said Weaver. “Adding these optics and options to our existing lineup of scopes, rangefinders, and binoculars allows us to better provide our customers with nearly everything they need on the range or in the field.”

The Maven B.5 MOA/MIL binocular ($1,700), S1.2A/S spotting scopes (with zoom eyepiece/with reticle eyepiece), interchangeable spotting scope eyepieces (zoom/fixed), and Ballistics Calculator are available at www.mavenbuilt.com. All products and eyepieces are covered by Maven’s unconditional lifetime warranty.

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