For 60 years, Live to Play Sports Group, the manufacturer of Norco Bicycles and Canada’s largest wholesale distributor of premium bikes, parts and accessories, has been independently owned and operated in a partnership between the Lewis and Zalkow families. As of July 1, the Lewis family assumed full ownership of the company.
Founded in 1964 by Bert Lewis, shown in lead photo, in Vancouver, BC, Northern Cycle Industries began as a partnership between the Lewis and Zalkow families. Over the decades, the company evolved, becoming Norco Bicycles before incorporating as Live to Play Sports Group in 2011.
“This transition represents a pivotal moment in our history, solidifying our family’s commitment to upholding Bert’s legacy of integrity, honesty and innovation,” said Alan Lewis. “We want to thank the Zalkow family for their involvement and support throughout the company’s history.
“Few partnerships last this long and see as much success. Our company remains resilient amidst the current challenges facing the bike industry, and we look forward to building on the rich heritage of our brand while upholding the standards of excellence that define us.”
“This is an amazing time for Live to Play Sports and for the Norco brand—we are celebrating our 60th anniversary, and with the Lewis family as sole owners, we are excited for the future,” said Norco CEO Sean Sullivan. “We are confident about where we’re headed and the incredible work of the entire LTP team.”
Image courtesy Live to Play Sports
