SGB Today Sports & Fitness
University of Alaska Fairbanks Extends Partnership with BSN Sports and Nike
BSN Sports will remain the Nanooks’ official apparel and equipment provider, outfitting student-athletes, coaches and staff in Nike gear for multiple athletic seasons.
Wilson Drops RF Collection in Collaboration with Roger Federer
The RF 01 line includes three rackets designed and tested by Federer: RF 01 Pro, RF 01 and RF 01 Future. The collection also features bags and accessories. This collaboration will keep Federer partnering with Wilson, with the RF 01 being the first line in this signature collection.
FIU Stadium Rebrands to Pitbull Stadium
The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the first athletics venue to have an artist possessing the naming rights.
Report: U.S. Highschools Offering Girls More Opportunity to Play Flag Football
A recent NSGA report shows that high schools are offering girls more opportunities to play flag football. Eleven states have officially sanctioned games, and Illinois and Colorado will add the sport in 2024. Montana offers the sport as a pilot program.
JD Sports, Nike’s First Global Retail Connected Member Partner
Through the partnership, JD’s U.S. customers can access select Nike members-only footwear and clothing by linking their JD Status and Nike membership accounts through the JD app or website.
Topgolf’s “The Sure Thing” Made for the Thrill of Hitting the Ball
Topgolf dubbed the golf club “The Sure Thing,” to increase the likelihood of hitting the ball into the air and “experiencing that euphoric feeling that comes from a shot well hit.”
PickleRage signs First Family of Pickleball as Ambassadors
The Johnson family has been mainstays on the Professional Pickleball Tours since they burst onto the scene in 2021. As part of the agreement, the Johnson Family will play an integral role across PickleRage’s commercial operations, including instruction and program development, membership engagement, and collaboration with franchisees.
Sony and the NFL Launch New Tech Partnership
The new partnership is the latest example of Sony’s further integration in NFL game coverage, which includes sideline photography, broadcast cameras and production, technology that supports officiating, enhancements for in-stadium fan experiences, and more.
Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team
“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
DKS Partners with Team USA and LA28 Olympic and Paralympic Games
DKS will also serve as an official supporter of Team USA for the Paris 2024, Milano Cortina 2026, and LA28 Olympic Games. The retailer also released a new marketing campaign called Big Moments.
GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.
International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”
New Balance Partners With the WNBA to Expand Basketball Presence
NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
