SGB Today Outdoor
Garmin Response Extends SOS to Google Pixel Smartphones
Beginning in the U.S., Garmin has integrated its satellite SOS emergency response coordination service into Google’s Pixel 9 smartphones.
509’s Winter 2025 Collection Delivers Breakthroughs in Performance
“The Winter 2025 Collection represents another leap forward in meeting the diverse needs of both mountain and trail snow riders.” —Alicia Anderson, managing director.
Farmers’ Almanac Releases Wet Winter Whirlwind Forecast
The Farmers’ Almanac warns that winter 2024/25 will be a “wet whirlwind,” meaning there will be a lot of precipitation and storms. Depending on where you live, you may see a lot of snow or rain.
Pacsun x Reese Cooper Bridge Streetwear and Outdoor with RCOS Collection
The collection offers a wide range of styles, from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants, and more. Cooper created the collection using technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons, and compression.
Ford and N+ To Release Bronco and Mustang Inspired E-Bikes
“These new e-bikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.” —Tyler Hill, Global Brand Licensing Manager, Ford Motor Company
Skechers Launches Footwear Collection With John Deere
The new work, outdoor and fashion offering for men and children pairs John Deere’s iconic heritage with Skechers comfort technologies.
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
Finding Balance on the Matterhorn
Tackling one of Europe’s most challenging mountains, the Matterhorn, photographer Luke recounts the experience with friend and guide Markus Beck. SOG was one of the sponsors and is the host for this video.
Lululemon Goes Back-to-School with Dual Pouch Wristlet
For people like me who don’t like big purses, LULU’s Dual Pouch is easy to grab before heading out the door.
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.
International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”
Sport-Brella Launches Sol-Breeze Shelter
The Sport-Brella Sol-Breeze is an open-walled shelter that provides full visibility with overhead coverage.
Vans “Always Pushing” Campaign Highlights Off The Wall Mindset
Vans tapped creatives that “embody the ‘Always Pushing’ ethos … to create a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo,” developed in partnership with Alex/2Tone.
Fit For Any Adventure: Leatherman Signal
The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.
