GoPro, Inc. has reportedly inked a new distribution partnership with SoftBank Group’s SB C&S Corporation in Japan to sell GoPro products through one of the largest sales networks in the region.

The deal enables SB C&S to provide its retail customers with the full range of GoPro cameras and accessories, including the latest products and innovations.

Dean Jahnke, SVP of global sales and channel marketing at GoPro, said, “Through SB C&S, we’re continuing the expansion of our global retail presence, ensuring that GoPro products are more widely available to customers in Japan and improving our in-store merchandising and brand exposure.”

SB C&S will distribute GoPro cameras and accessories to retail outlets across Japan, including its directly managed SoftBank stores, plus two of Japan’s largest consumer electronics retailers, Yodobashi and Yamada.

Under the terms of the distribution agreement, SB C&S will provide select retailers with new GoPro product displays and offer training and support to help customers shop GoPro products.

Image courtesy GoPro