The Open Championship, often referred to as “The Open” or the “British Open,” is the world’s oldest and most prestigious golf tournament in the world.
Paying homage to the oldest golf tournament, founded in 1860, and its traditional British Isles dress, which includes a mix of lambswool, Cashmere, and wingtip shoes, Puma Golf introduced the Fair Isle capsule, blending Scottish craftsmanship with the legacy of links golf.
“We wanted to capture the feeling of being in Scotland for The Open,” said Chris MacNeill, product line management Golf Apparel and Accessories at Puma Golf. “Fair Isle design is named after one of the Shetland Islands off the coast of Scotland and is a traditional knitting technique and color palette unique to the area.”
The Fair Isle collection includes the limited-edition Phantomcat Nitro shoe with a wingtip design, Flexspike technology for traction and Nitro Foam for comfort and energy return. Other pieces include men’s and women’s polos, a skirt and a golf dress.
The 2024 British Open, with a purse of $16,500,000, will take place from July 18-21 and be played at the Royal Troon Golf Club.
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Images courtesy Puma Golf
