SGB Today Footwear
Vans “Always Pushing” Campaign Highlights Off The Wall Mindset
Vans tapped creatives that “embody the ‘Always Pushing’ ethos … to create a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo,” developed in partnership with Alex/2Tone.
Lotto Launches Pickleball Collection at Dick’s; Adds Pablo Tellez as Brand Ambassador
The new pickleball line, which expands beyond Lotto’s soccer and tennis collections, includes equipment and footwear for both men and women. Tied to the announcement, Major League Pickleball and PPA Tour player Pablo Tellez, was added to Lotto’s roster of over 300 athletes globally.
Saucony Releases Redesigned Hurricane 24
The revamped Hurricane 24 boasts a dual cushioning system of PwrRun PB and PwrRun, for the “ultimate” cushioning experience.
ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs
“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President
Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.
Puma x Carrots Drop Green-Thumbed Collection
Puma and LA-based label Carrots by Anwar Carrots created a range of apparel, footwear and accessories in a garden-inspired color palette of oranges and greens with throwback graphics celebrating the Super Puma mascot
Kith For New Balance, Malibu
Limited quantities will be available on July 4 at the opening of Kith’s new Malibu, CA flagship store and on Kith.com, EU.Kith.com and the Kith App.
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
Foot Locker Relaunches Rewards Program
FLX Rewards program will receive upgrades to its mobile app. FL describes the moves as “significant milestones under its Lace Up Plan.” The rollout in the U.S. follows a successful pilot of the program in Canada in 2023.
Puma Releases Teveris G Spikeless Golf Shoe
The Teveris G is a lifestyle shoe, drafted from the early 2000s, the era trending in today’s fashion scene.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch
Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
