Shot Scope Secures $8.5M in Series B Funding, Poised for Global Expansion

Shot Scope, a manufacturer of GPS wearables, laser rangefinders and shot tracking devices, reported securing $8.5 million in Series B funding. This funding will accelerate the company’s products and game-improvement data for golfers worldwide.

Led by Guinness Ventures, which invested $4 million, the company has raised the capital to continue its the company’s global expansion and investment in product development, specialist resources and brand marketing.

“This investment accelerates our mission to deliver game improvement technology to 60 million golfers around the world. Throughout 2024, we plan to invest in infrastructure across North America and beyond to support our retail and distribution partners,” said David Hunter, founder and CEO of Shot Scope. “Golf has experienced a huge change in the past five years, as people of all ages and demographics are entering the sport.”

Founded in Scotland by Hunter, Shot Scope sells its products across the UK and Europe, and it would like to establish the same worldwide.

Adam Barker, Guinness Ventures, added, “Shot Scope’s innovative product and software suite is meeting strong market demand, positioning the company for significant expansion both domestically and internationally. As lead investor, we are thrilled to further support Shot Scope at this inflection point and to continue being a part of its exciting growth journey”.

In addition to being available in the largest retailers in the U.S., including Dick’s Sporting Goods and PGA Tour Superstore, Shot Scope reported that it “is gaining traction with green grass retailers in various states.” Similarly, partnering with PGA of America’s Golf Retirement Plus program and Troon Golf Network has further developed Shot Scope’s presence within the U.S. golf industry.

Beyond physical products, Shot Scope’s mobile app and web dashboard offer free-to-access features for users, including aerial GPS maps on over 36,000 courses worldwide, over 100 tour-level performance stats and MyStrategy, the data-driven strategy builder.

Image courtesy Shot Scope