Today, the hands-free footwear brand Kizik announced the new hire of Chief Marketing Officer Elizabeth Drori. Drori will also serve on Kizik’s executive leadership team, reporting directly to CEO Monte Deere.
Drori has led marketing efforts for global omnichannel brands, specifically across the apparel and footwear categories. Drori joins Kizik from Sperry, where she was the global chief marketing officer and general manager of the Sperry e-commerce business. Drori reportedly played a “pivotal role in repositioning Sperry to appeal to a modern consumer base while driving cultural relevance through partnerships and activations.”
Before Sperry, Drori headed up marketing for Walmart’s fashion business and held roles at Converse and Boston Consulting Group, where she was a senior marketing leader and consultant, respectively. Drori received her MBA from Harvard Business School.
At Kizik, Drori will lead the development and execution of brand strategy while overseeing marketing across all consumer touchpoints, including brand, creative, communications, digital, and e-commerce, to propel Kizik’s “omnichannel growth further while delivering sustained success across all channels as the brand expands internationally.
“Bringing Elizabeth Drori on board marks a pivotal moment for Kizik,” said Deere. “Her extensive background in marketing within the footwear industry, exceptional strategic insight and collaborative leadership style will be instrumental as we scale our direct-to-consumer, brick-and-mortar and wholesale distribution channels worldwide. Elizabeth’s leadership and expertise will be a driving force in realizing our vision for future growth and innovation.”
Drori said, “I’m thrilled to join the innovative team at Kizik and build on the incredible foundation they have created. As the leader in hands-free footwear, the Kizik product proposition is compelling, with endless growth potential. I look forward to being part of the magic that is Kizik and introducing the brand to new consumers around the world.”
The company reported that Drori’s “arrival marks a crucial moment in the brand’s growth trajectory.” Following recent retail store openings at Mall of America and King of Prussia and its expansion into the global market, Kizik “is poised for further multi-channel growth.” The company aims to “secure placements in 500 wholesale locations in the U.S. and open six additional stores by the end of 2024.
Kizik is based in Lindon, UT, boasting over 200 pending and granted patents.
Image courtesy Kizik, Elizabeth Drori/LinkedIn
