361 Degrees reported that second quarter retail sales of the 361° Core Brand in offline channels grew approximately 10 percent versus the year-ago comparable period. Sales for the 361° Kids Brand posted growth of in the mid teens for the period compared to the year-ago period. Retail sales of the 361° E-commerce Platform increased in the 30 percent o 35 percent growth range for the second quarter.
361 Degrees said it has strategically strengthened its brand e-commerce initiatives in response to the evolving consumer preferences. The company said by deeply understanding the preferences of the young demographics, it has curated a compelling portfolio of differentiated products and regular live streaming on prominent e-commerce platforms such as Tmall, JD.com and Tik Tok has significantly enhanced brand engagement and attracted sustained traffic.
During China’s “618” shopping festival this year, 361° said it gained widespread recognition from consumers, with a 94 percent year-over-year increase in sales through e-commerce channels, reportedly ranking third among China domestic brands. Notably, the company’s sales volume through e-commerce channels reportedly outpaced the industry with a 99 percent increase. The company said omni-channel sales volume of popular products “surged impressively,” surpassing 240,000 units, marking 167 percent year-over-year growth, among which flagship store sales of these popular items also rose by 79 percent on a year-over-year basis.
Throughout the nearly 30-day “618” period, 361 Degrees said the 361° brand emerged as a prominent player, ranking among the Top 5 of all footwear brands, and standing as the sole domestic brand on the Top 30 list. The “Flying Flame 3” reportedly topped the chart as the best-selling professional marathon running shoe, according to the 361 Degrees report.
Image 361° Flying Flame 3
