SGB Today Sports & Fitness
24 Hour Fitness To Host Tryouts For Olympic Hopefuls
The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.
FluidStance Finds Balance Between Work And Play
“I realized I was standing for 60-80 hours a week when I switched to a stand up desk, and all I was doing was shifting the pain from my butt to my feet throughout the day,” said founder Joel Heath.
Flight Club, Brooklyn Vintage Club Create NBA Time Machine
The two joined forces to pay homage to the 2017 NBA Finals matchup between the Cleveland Cavaliers and Golden State Warriors by returning to 1994 to the matchup between the Houston Rockets and New York Knicks.
Product Drops Available This Week
SGB has highlighted just a few of the many product drops becoming available this week.
United Sports Brands Canada Completes Transition To Subsidiary Model
United Sports Brands, the parent of Shock Doctor, McDavid, Cutters and Nathan, completed its transition in Canada from a distributor model to a subsidiary business structure.
The A-List Of CES 2017: Sports, Fitness and Outdoors
Newest tech from Under Armour, Majestic, New Balance and more unveiled at CES 2017.
An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
The Solace Of Winter Running
As camaraderie and warmth beckon from the fitness studio, we hit the snow running and remember the reasons to be a tribe of one.
Skateboarding’s New Age Renaissance
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
The Fear Of Returning To Snow
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Parents Poised to Spend Less on Kids’ Sports
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
