Orlando, FL-based Rip-It Sports named Janelle Anderson as its new CEO. Anderson’s previous roles include being CEO of Fresh Vine Wine, officer of global marketing (CMO), customer experience design and digital for American Airlines, and VP of shopper marketing at Pepsico.

“Janelle brings a wealth of experience and a fresh perspective that aligns perfectly with our vision for the future of Rip-It,” said company Co-Founder Matthew Polstein. “We are confident that under her leadership, we will continue to innovate and achieve great milestones.”

“I’m incredibly thrilled to join the dynamic team at Rip-It at such an exciting time in the company’s journey,” said Anderson. “Together, we will continue to disrupt the industry by offering innovative performance and safety gear specifically designed for female athletes while we support and celebrate them.”

Rip-It manufactures footwear, apparel, and sports equipment focusing on female athletes and volleyball, softball, and soccer categories.

Images courtesy Rip-It