SGB Today Apparel
New Era Cap Inks Headwear Deal with Team USA
New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Stack Athletics Drops Summer 2024 Pickleball Collection
Stack fuses streetwear meets pickleball-focused tech in Summer 2024 apparel collection
J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024
The partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being by the water, in all its forms.”
Pacsun to Drop Team USA Streetwear Collection Celebrating Olympic Games Paris 2024
The collection features three capsules—International Olympic Committee Heritage, USA Heritage and Team USA for men and women. Various Olympic-themed styles will also launch under Pacsun’s Kids line.
Pickleball Kingdom Signs Original Penguin as Official Apparel Provider
This partnership aims to support the growing community of pickleball players by offering Original Penguin apparel to enhance play.
New Era and Newcastle United Launch Headwear Collection
New Era will introduce a limited-edition 59Fifty cap with contrasting white stitching throughout to celebrate the new range, calling out iconic Newcastle United phrasing.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
Dick’s x WNBA Launch Exclusive Girl’s Apparel Collection
Dick’s Sporting Goods launched an exclusive apparel collection with the Women’s National Basketball Association (WNBA), the first for the retailer and organization.
Puma Introduces Genderless Collection with Palomo Spain
The collection celebrates “queer identities, ’80s athletic culture and the glitz of ’70s roller disco, marrying Palomo’s essence with Puma’s heritage of sportswear.”
Big Peach Running Co. Celebrates 20th Anniversary
The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
Adidas x KoRun to Release Second Collab
Drawing on the band members’ preference for wearing three-stripe Adidas tracksuits, the collection includes a green sequined track top, matching pants with co-branded detailing, additional apparel pieces and custom takes on the Adidas Campus 2.
Perry Ellis International Partners with Miami Dolphins
“We aim to capture the essence of confidence and versatility that defines the sports community while offering a fresh take on athlete-inspired fashion.” —Oscar Feldenkreis, President and CEO, Perry Ellis International, Inc.
