SGB Today Apparel
New Era Cap Signs Multi-Year Collab With Pro BMX Athlete Nigel Sylvester
Sylvester to serve as creative advisor in multi-year deal with New Era Cap.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Adidas Introduces Twistknit and Twistweave in Ultimate365 Golf Apparel Collection
Adidas Golf’s new material concepts, Twistknit and Twistweave, are now part of its Ultimate365 golf apparel range for men and women.
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
Adidas x Yohji Yamamoto Introduct Latest Y-3 Atelier Collection
The apparel takes original Yamamoto and Yohji Yamamoto Pour Homme designs from the designer’s recent runway collection embellished with Adidas’ three stripe logo.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Y-3 Reunites with Real Madrid on Travel Capsule Collection
The inspiration for the Y-3 travel collection comes from Real Madrid’s signature monochromatic color palette—merging all-black with couture tailoring.
Jordan Wings Collection Offers a New Take on Luxury Streetwear
The collection elevates the Jordan Brand to “heirloom status,” respecting the staples that cemented the iconic brand’s status in sport, culture and style from 1984 to today.
Giordana Beyond Gravel Collection Engineered for Performance and Adaptable Style
“We want riders to feel confident with their kit and empowered to wear it beyond the bike in a way that naturally fits right into the rest of their day.” —Julian Andretta, Creative Director, Giordana Cycling.
Oakland A’s Release Renderings of New Stadium on Vegas Strip
The 33,000-person capacity ballpark will provide an “outdoor feel with views of the city’s skyline.” It is scheduled to open for the 2028 season.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Club Pilates Opens 1,000th Studio in Portland
Club Pilates reached a milestone, opening its 1,000th studio in Portland, OR. The space joins a global network across 12 countries offering low-impact Reformer-based workouts.
Jelenew Redefines Athletic Couture
Chanel’s haute-couture Director, Christelle Kocher, joins Jelenew to launch its first curated performance apparel collection.
