SGB Today Sports & Fitness
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
Tommy Hilfiger and U.S. SailGP Team Ink Global Partnership
The partnership kicks off for the league’s 2025 season, to redefine fashion’s role in sailing and sports role in pop culture.
Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix
The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.
Puma Releases Teveris G Spikeless Golf Shoe
The Teveris G is a lifestyle shoe, drafted from the early 2000s, the era trending in today’s fashion scene.
Castore to Sponsor Everton’s Kit and Stadium
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s men’s, women’s and Academy squads, including home, away and third kits. Castore replaces the Danish brand Hummel.
Nalgene Outdoor Celebrates 75 Years with Two Exclusive Designs
Nalgene Outdoor’s anniversary limited edition designs featured on its 32-ounce wide-mouth bottle will be available exclusively on Nalgene.com, with 20 percent of each anniversary bottle sold supporting the Nalgene Water Fund.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
New Era Cap Inks Headwear Deal with Team USA
New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Fanatics, Sotheby’s Partner to Offer Rare Sports Trading Card Auctions
The partnership coincides with the announcement of Fanatics Collect, a new collectibles marketplace set to launch this summer. The platform will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Franklin Sports Introduces the FS Tour Featherweight Pickleball Paddle
The FS Tour Featherweight Paddle “creates the desired ‘pop’ while providing prime hand speed and power on the court.” —Adam Franklin, President, Franklin Sports
Marucci and Victus Named as Exclusive Official Bats of MLB for 2025
The company said the agreement with the MLB exemplifies the leadership position of Marucci and Victus brands as the “premier bat choices worldwide,” as they are the top two most-used bats among MLB players and have long been part of the MLB landscape.
