SGB Today Sports & Fitness
Puma Rewrites a Classic: Takes Easy Rider From the Tracks to the Streets
A retro running silhouette that “embodies a classic era of footwear design,” the iconic Easy Rider, rooted in running, has undergone an evolution in 2024.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
CycleBar Indoor Cycling Training Program Officially Recognized as CE Provider
CycleBar’s training program is open to all fitness professionals and can be completed anywhere between three to five weeks. Upon program completion, trainees will earn 1.9 CEUs for NASM, 15 CEUs for AFAA and 20 CEUs for ISSA.
Nike Basketball Adds A’ja Wilson to Signature Athlete Roster
Wilson, the WNBA pro player for the Las Vegas Aces, has worked with Nike for over a year to create a signature collection, including a shoe.
Ecco Golf Offers ‘New Flavour of Golf’ Collection
The golf shoe manufacturer released a special-edition capsule collection “celebrating different, and sometimes unexpected, flavors of golf.”
Big Peach Running Co. Celebrates 20th Anniversary
The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
Freaks of Nature Co-Founder Kelly Slater Launches First Products
Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.
Science of the Swing: Golftec Optimotion Technology used by CBS Sports
CBS Sports is using Golftec’s OptiMotion motion-capturing technology on its 2024 golf broadcasts to analyze and provide insights into the swings of some of the best players in the game.
Lee Launches Men’s Golf Collection
The technology-infused curated assortment includes tops and bottoms that are made to transition from the office to the green.
Saucony Launches Redesigned Triumph 22
The redesigned Triumph 22 features the brand’s PwrRunPB foam, initially created for the Endorphin Pro but now tuned for daily mileage.
Unrivaled Sports Acquires Under the Lights Powered by Under Armour
Founded in 2015, Under the Lights Powered by Under Armour operates 170 local flag football leagues with 35,000 boys and girls from first through eighth grades, organizing events for over 5,000 teams in 27 states.
Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3
This is Part 3 of 3 in a series of sponsored posts from ENDVR.
Currex Becomes the Official Insole of Major League Pickleball
Sponsored Content: Currex, the leader in performance insoles, signs two-year partnership with MLP.
Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.
