SGB Outdoor

Reebok Goes “DOH” in Classic Campaign…

Just when you think the brand finally has its message right. Right when retailers are starting to feel like the brand might mean something again to the trend-setting urban male. Someone comes up with a campaign that makes even the most loyal Reebok supp

adidas Has Balls for Total Golf Strategy…

TaylorMade-adidas Golf exercised its option to purchase the Maxfli brand outright under terms of the licensing and distribution agreement it signed with Dunlop Slazenger Group LTD in December 2001…

Sears CEO Under Some Pressure to Show Results Soon

Sears, Roebuck and Co. Chief Executive Alan Lacy was riding high seven months ago. The company's credit card business was cruising along nicely, stores were being remodeled, and Sears' stock hit a four-year high of nearly $60 per share. But