New Era Cap Inks New Partnership with the NHL
The contract terms begin with the 2024/25 NHL season. Upcoming collections will feature current NHL and team logos, vintage marks and event logos for the NHL Winter Classic and the NHL Stadium Series.
WNDR Alpine Launches All-Season Outdoor Gear with Biology Inside
Demonstrates the performance of bio-based materials for industry-wide adoption, reducing reliance on non-renewable sources of oil among a broader community of brands seeking innovative material solutions.
Saucony Releases Redesigned Hurricane 24
The revamped Hurricane 24 boasts a dual cushioning system of PwrRun PB and PwrRun, for the “ultimate” cushioning experience.
ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs
“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President
UNL Names 1890 Nebraska Official NIL Collective of Nebraska Athletics
The University of Nebraska Athletic Department named 1890 Nebraska the official name, image, and likeness (NIL) collective of Nebraska Athletics.
Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.
Puma x Carrots Drop Green-Thumbed Collection
Puma and LA-based label Carrots by Anwar Carrots created a range of apparel, footwear and accessories in a garden-inspired color palette of oranges and greens with throwback graphics celebrating the Super Puma mascot
Kith For New Balance, Malibu
Limited quantities will be available on July 4 at the opening of Kith’s new Malibu, CA flagship store and on Kith.com, EU.Kith.com and the Kith App.
Acer to Launch Next-Gen E-Bikes at Eurobike 2024
Acer will showcase its Acer ebii elite, eNomad-R series and Acer eCargo-M e-bikes at Eurobike 2024 this week in Frankfurt, Germany, from July 3-7. A full range of Acer and Predator e-mobility products will also be shown during the show.
Skullcandy Launches Active Collection
The earbud collection includes three “active” wireless products—Push Play Active, Push ANC Active and Sesh ANC Active—available at retailers July 2.
Eastside Golf Signs Top Junior Golfer to NIL Roster
Kihei Akina was ranked No. 1 in the 2025 class by Golfweek. He accompanies Temple University freshman Matthew Vital on Eastside Golf’s NIL roster.
Pacsun and LAFC Collaborate on Second Collection
The new four-piece unisex grouping features a hoodie and three T-shirt designs combining L.A. Streetwear and soccer culture. The pieces interweave LAFC’s crest and black and gold color palette.
Surf Icon Returns to Birdwell as Brand Ambassador
Birdwell, the heritage American beach brand known for its hand made boardshorts since 1961, announced its official sponsorship of longboard legend Joel Tudor, cementing a decades-long relationship.
Meijer Celebrates 90th Anniversary as Family-Owned Midwest Retailer
Hendrik Meijer, a local barber in Greenville, MI, started the food store to service customers who visited his barbershop. in 1934. Today, the family-owned retailer has with over 500 Meijer supercenters, grocery stores, neighborhood markets, express locations, and distribution and manufacturing facilities throughout six Midwest states operated by over 70,000 employees.
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
