Currex Insoles signs Tanner Tessmann and Christian Ramirez as Sponsored Athletes
Soccer pros Christian Ramirez and Tanner Tessmann signed sponsorship agreements with Currex to wear and promote Currex CleatPro insoles, made for cleated shoes, that help players play with “better control, precision and stability.
Skechers Launches Footwear Collection With John Deere
The new work, outdoor and fashion offering for men and children pairs John Deere’s iconic heritage with Skechers comfort technologies.
Topgolf’s “The Sure Thing” Made for the Thrill of Hitting the Ball
Topgolf dubbed the golf club “The Sure Thing,” to increase the likelihood of hitting the ball into the air and “experiencing that euphoric feeling that comes from a shot well hit.”
PickleRage signs First Family of Pickleball as Ambassadors
The Johnson family has been mainstays on the Professional Pickleball Tours since they burst onto the scene in 2021. As part of the agreement, the Johnson Family will play an integral role across PickleRage’s commercial operations, including instruction and program development, membership engagement, and collaboration with franchisees.
Sony and the NFL Launch New Tech Partnership
The new partnership is the latest example of Sony’s further integration in NFL game coverage, which includes sideline photography, broadcast cameras and production, technology that supports officiating, enhancements for in-stadium fan experiences, and more.
Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team
“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —
Snoop Dogg Goes To Paris in Skechers
Snoop Dog, an official NBC commentator and torchbearer at the 2024 Paris Olympic Games, is wearing an exclusive collection of sneakers created for him by the Skechers x Snoop Dogg design team.
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
Finding Balance on the Matterhorn
Tackling one of Europe’s most challenging mountains, the Matterhorn, photographer Luke recounts the experience with friend and guide Markus Beck. SOG was one of the sponsors and is the host for this video.
Lululemon Goes Back-to-School with Dual Pouch Wristlet
For people like me who don’t like big purses, LULU’s Dual Pouch is easy to grab before heading out the door.
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
DKS Partners with Team USA and LA28 Olympic and Paralympic Games
DKS will also serve as an official supporter of Team USA for the Paris 2024, Milano Cortina 2026, and LA28 Olympic Games. The retailer also released a new marketing campaign called Big Moments.
GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.
International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”
New Balance Partners With the WNBA to Expand Basketball Presence
NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
