SGB Today Outdoor
Copper Mtn Resort x Ball Revolutionize Recycling Practices To Protect Mountain Town
The Ball Aluminum Cup is made of 90 percent recycled content, the highest recycled content rate of any beverage packaging in its category and is available in 5 different sizes.
Petsmart’s Arcadia Trail Collection Empowers Pet Parents + Pets To explore With Confidence
LED apparel, functional outdoor gear and glow-in-the-dark toys give pet parents the confidence to enjoy the outdoors safely this summer with their pets.
Gazelle Bikes Introduces Eclipse eBike Featuring Bosch Smart System
The Eclipse is Gazelle’s first low-step, Class 3 eBike paired with the largest, integrated 750W battery.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Polaris 2025 Snowmobile Lineup Features New Technology, Model Upgrades
Highlights include Polaris’ patented Dynamix suspension technology, RMKs up to seven pounds lighter, Patriot 9R engine expanded into trail and crossover models, widetrack 650 Titan Adventure, and SnowCheck customization program.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
Browning Adds Lightweight Basin Series Camp Furniture to Line
The Browning Basin Table and Chair were developed for outdoor adventurers and campers who favor a small, lightweight camping footprint and portable outdoor furniture.
Tumi Introduces New Silhouettes in 19 Degree Aluminum Collection
This latest chapter in Tumi’s Essentially Beautiful campaign highlights the newest 19 Degree Aluminum styles, including the Backpack, the Compact Carry-On, the Briefcase, and Minaudiere.
Light Up Your Run with Garmin Forerunner 165 Series
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin
Garmin Awarded No. 2 Spot on Forbes Best Large Employers List
Garmin with awarded the No. 2 spot by Forbes on its 2024 America’s Best Large Employers list, the company’s highest ranking to date, and the highest among tech companies.
Nalgene Outdoor Debuts Psychedelic Bottle Collection
The limited-edition Botanicals collection gets “groovy” with nature-inspired, psychedelic art designs in sync with wellness and fashion trends.
Canada Goose x KidSuper Launch Capsule for NBA All-Star 2024
Brand taps fellow Canadian and NBA All-Star, Shai Gilgeous-Alexander to launch the campaign as the company’s newest global brand ambassador.
