Hamm partners with the brand because of its long legacy of engineering performance gear for the mountains
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.
Yakima Unveils Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors
Lake Oswego, OR (Feb. 6, 2024) — Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been […]
Outdoor Research unveils new material and DWR technology tied to sustainability push for Fall 2024
In 2024, OR transitions consumer production away from the intentional use of PFAS, and is global launch partner for new Nikwax DWR treatment.
Recco heads into 2024 with 36 Recco SAR Helicopter Detectors placed globally
The Recco network will continue to expand in the new year as the brand partners with more SAR organizations
The Conservation Alliance announces its 2023 Confluence Grantees
The Confluence Program intentionally supports organizations led by historically under-represented communities working to protect natural places.
Royal Robbins Becomes Brand Certified in the Responsible Wool Standard
San Francisco (Nov. 28, 2023) – In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded in 1968 by iconic climbers and conservationists, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking […]
Jogology Running Socks Debuts at The Running Event 2023
The new sock brand focuses on building the running community and supporting speciality run retailers
Vimazi to introduce more pace-tuned running shoes at The Running Event 2023
After launching at TRE last year, Vimazi continues to make strides in the run industry with new trail shoes and walking shoes
Recco launches new rescue reflector
Helly Hansen Odin Everdown Hooded Jacket is the first to debut new Recco reflector design, helping more people be searchable in the outdoors
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Re-formulated hydration powder will replace Active Hydration and packs more flavor, and electrolytes, with faster absorption than water alone
Vimazi adds to line-up with new shoe tuned to a walking gait
Utilizing the science behind the brand’s running line this new walking shoe is specifically tuned for the forces of walking
Dynastar celebrates 60 years of performance, innovation with Hybrid Core 2.0 ski construction
Designed with the vision for a sustainable future, Hybrid Core 2.0 improves on-snow performance while significantly reducing environmental impact
Courtney Dauwalter’s Triple Crown Leads Tailwind Nutrition Athletes to Exceptional 2023
Ultrarunner Courtney Dauwalter led Tailwind Nutrition athletes to an exceptional 2023 season.
Leadville Trail Marathon, Heavy Half presented by La Sportiva Shifts to Late June; 2024 Leadville Race Schedule Announced
Event date moved to avoid extreme weather on Mosquito Pass.
Tailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
Lewis ran for four and a half days, competing 108 total laps, equating to 450 miles of running.
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