Original Penguin Announces LPGA Tour Professional Esther Henseleit As New Brand Ambassador

Original Penguin, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, today announces the signing of 25-year-old golf professional, Esther Henseleit, as a new brand ambassador. “We are honored to welcome Esther to the Original Penguin family,” said Oscar Feldenkreis, CEO and President of Perry Ellis […]

La Sportiva Launches the Prodigio Pro, A Supershoe for the Mountains

Boulder, Colo. (Jun 27, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced their Spring 2025 footwear line. The collection is highlighted by the Prodigio Pro, the most cushioned and responsive trail running shoe the brand has made to date. The Italian brand is also expanding the Prodigio family to its […]

Adidas Sport Eyewear Unveils Dunamis

Inspired by the Greek concept of inner potential, the new Dunamis by Adidas Sport Eyewear embodies the brand’s energy, sporty attitude and pursuit of innovation and excellence. Dunamis features a world-exclusive thermoformed lens, meticulously engineered for optimal performance to ensure that athletes have the tools they need to excel. With a lightweight, aerodynamic and stable […]

Helly Hansen SS24 Campaign Shows the Benefits of Experiencing the Outdoors

For more than 140 years, Helly Hansen has been trusted by professionals to create performance-driven gear. Utilizing The Open Mountain global campaign as its platform to inspire people to experience the power of nature, this spring/summer ’24 features Mountain Madness, a 40-year-old US-based guiding company founded by two of America’s most recognized mountaineers. As Helly […]

Meindl USA Celebrates Five Years; Introduces New Hiking Footwear for Summer 2024

Meindl USA, the exclusive provider of premium handcrafted Meindl footwear in North America, is excited to celebrate its 5-year anniversary of providing high-quality footwear and customer service to outdoor enthusiasts. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and […]