Archives: Press Releases

Billabong, a leading action sports and lifestyle company, unveils their latest female content series for 2019, “Know the Feeling.” The progressive video series features multiple female surfers, including world-renowned athlete Laura Enever, as well as three young women, Monica Guo, Meryem El Gardoum and Natasha Sand, who are pioneering women’s surfing in China, Morocco and Sri Lanka. Shot in each of […]

Adidas’ breakthrough closed “loop creation process” produces fully recyclable performance footwear. FutureCraft.Loop is a 100-percent recyclable performance running shoe. It can be returned to Adidas, broken down and reused, to create new performance running shoes. First-gen release is a part of Adidas’ widest global beta program to date, ahead of the wider commercial release targeted […]

Organizations Team Up to Inspire People to Run and be Active Through November Project’s Free Workout Community Brooks Running Company and grass-roots fitness movement November Project today high-fived the start of a two-year partnership focused on inspiring people across the world to run and be active. With a shared belief in the positive effects of […]

As a society, we cast votes daily. Our time and our dollars speak volumes about what matters to us. At  Deso, the team spends much of our time recreating in nature and our dollars on goods that ethically align with our values. In an effort to build community around Earth (every) Day, we’re encouraging people […]

LEKI is excited to announce the second annual LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 13-16. The scholarship includes registration fees, air travel, lodging and LEKI Trail Running gear for one deserving trail runner. LEKI has a full line of trail running poles and supports ultra-runner […]

Polartec, the premium provider of innovative and sustainable textile solutions, and Kraig Biocraft Laboratories (Kraig) (OTC:KBLB), the biotechnology company focused on the development and commercialization of spider silk, announce plans to bring to market the first fabrics made from spider silk. Initially developed for specialized military applications, these first-of-their-kind materials made from recombinant spider silk […]

New Patented Technology to Debut to the Public in January 2020 Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnitÔ, a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs the […]

The new film represents the latest chapter in global ‘Sport the Unexpected’ Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s […]

Amp Human, the Park City, UT-based creators of revolutionary sports product PR Lotion, is proud to announce its partnership with the UCI WorldTour pro cycling team, EF Education First, for the 2019 season. PR Lotion is proven to help athletes maximize every workout, ride or adventure and recover faster, by simply giving the body what […]

Commute with speed, style, and efficiency with the new sleek Stromer ST3 Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today’s generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily […]

Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and Tampa. No offense, Fairy Godmother. To celebrate the Red Raiders and Tigers making their first […]

Atlas, 28, to visit 300 plus schools as part of nationwide tour inspiring young people to support one another, challenging them to attend school events they never have before. Varsity Brands, the market leader in sport, spirit, and achievement, has partnered with inspirational athlete Kevin Atlas (Laue) – the first person with one arm to […]

Puma today presented an experimental sports shoe as part of its BioEvolution project, which uses biologically active materials to uniquely adapt to the wearer’s foot.  The shoe, which is the first result of a collaboration with research organization Fraunhofer Institute, will be presented at the “Materials Village” exhibition held by Material ConneXion Italia at Milano […]