“Promoting an active and healthy lifestyle is a core value of the PGA Tour, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans.”—Brian Oliver, PGA Tour executive vice president, Corporate Partnerships.”
Author: SGB Media
Adidas Recodes A 30-Year Icon with Predator 24
A nod to the boot that started it three decades ago, the shoe merges 90s nostalgia with performance creating a nex-gen of goalscorers.
Pickleball Paddle Gives Tennis Players the Upper Hand
Crush partners with Fromuth to launch a pickleball paddle designed for tennis players.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
Snow Peak to open first U.S. Campground
Snow Peak Long Beach Campfield, an extension of Japanese camping brand Snow Peak, will open in early 2024 as the brand’s first campground in the U.S.
Houdini Amplifies Sustainability Commitment; Partners with Polartec
Houdini Sportswear amplified its sustainability commitment at ISPO, previewing its 2023 Planetary Boundaries Assessment, due in Q1 2024 and debuted a collaboration with long-term partner Polartec.
UYN Sports signs Bode Miller as U.S. Ambassador
UYN Sports, the manufacturer of technical apparel, footwear and accessories, named alpine ski racer Bode Miller as U.S. brand ambassador.
Jogology Builds on Run Community, Supports Speciality Run Retailers
The sock brand “prioritizes supporting and fostering the growth of its valued retail partners.”
Kahtoola updates Low Profile Nanospikes
“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.
EXEC: Thule’s Profits Bounce Back in Third Quarter
Thule Group reported a strong recovery in earnings in the third quarter as sales rose 8.0 percent. Sales in the North American region decreased 15 percent on a currency-neutral basis.
MEC Appoints New CEO
Canadian outdoor gear retailer MEC promoted COO Peter Hlynsky to CEO, succeeding Eric Claus, who led the retailer during the filing for creditor protection and sale to U.S.-based private investment firm Kingswood Capital Management.
Trail Creek Outfitters Sold to Kyle and Brett Havertine
Trail Creek Outfitters, with two stores in Glen Mills and Kennett Square, PA, respectively, formally announced that Ed Camelli, co-founder, and Joanne Havertine, co-owner and wife of deceased co-founder Brian Havertine, have sold the business to her sons Kyle and Brett Havertine.
Nike Wants Employees Back in Office More Days in 2024
Nike employees will be required to work in the office four days a week starting in January. Since May 2022, Nike has been requiring three days a week of office attendance.
Rawlings Extends Partnership With Northwoods League
Rawlings Sporting Goods Company, Inc. will remain the exclusive supplier of baseballs, helmets, protective gear, uniforms, and wood bats for the Northwoods League through 2028. Rawlings has been a sponsor of the league since 2005.
Dakine Joins Recco Network With Recent Apparel Launch
Recco, the rescue technology manufacturer, reported it partnered with Dakine as the company launched its outerwear collection. Recco said its rescue reflectors will be integrated into “key Dakine outerwear products, like winter jackets and snow pants.” There are twenty Recco SAR Helicopter Systems in Europe and eleven in North America, complementing the company’s “900-plus Recco […]
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