The new funding for the Swedish sports nutrition company is expected to help Maurten expand beyond sports and into the medical arena. Maurten also plans to accelerate its focus on female-specific research.
Author: SGB Media
Reebok x Juicy Drop Limited Edition Footwear and Apparel Collection
Reebok’s sport heritage mixes with Juicy rhinestones and Velvet in this limited-edition footwear and apparel capsule collection.
Athleta Hires Former Nike Exec to Lead Design
Athleta has hired Tania Flynn, formerly VP of apparel design at Nike, as head of design.
Smith & Wesson’s Revenues Expand 10 Percent in Fourth Quarter
Smith & Wesson Brands, Inc. reported earnings on an adjusted basis gained 43.1 percent in the fiscal fourth quarter ended April 30. Sales advanced 9.9 percent. Mark Smith, president and CEO, said, “We continue to expect healthy demand overall for firearms in fiscal 2025.”
Paka Introduces New General Manager and Advisory Board
Paka, the sustainable clothing brand, hired former Prana executive Brian Thompson as general manager while introducing a new advisory board.
Trending: 2024 Midyear Per Race Participation Increases
RunSignup reported a mid-year update on race trends, showing that pre-race registrations have continued to increase after nearly matching 2019 numbers in 2023. On average, registrations grew 8 percent compared to 2023.
Castore to Sponsor Everton’s Kit and Stadium
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s men’s, women’s and Academy squads, including home, away and third kits. Castore replaces the Danish brand Hummel.
Kreedom Eyewear Hires National Sales Manager
Brandon Hidalgo was appointed national sales manager, replacing Dave Cohen who departed the company.
Delta Apparel to Shutter DTG2Go Operations, Eliminates 115 Jobs
As part of the DTG2Go Exit Plan, Delta announced that it has permanently ceased production operations related to all DTG2Go manufacturing effective June 13, reducing the number of company employees by approximately 115.
Golden Goose Postpones IPO
Luxury sneaker maker Golden Goose Group SpA has decided to postpone its planned initial public offering “as a result of European market volatility.”
Nordstrom Rack to Open Location in Tarzana, California
Nordstrom, Inc. announced plans to open a new Nordstrom Rack in Tarzana, California in fall 2024. The store will mark Rack’s 65th store in California.
Gunstores.com Hires New VP of Business Development
Gunstores.com hired Eric Wille as its new vice president of business development. Wille comes to the firearms marketplace after serving in various leadership roles at Orchid, Gearfire and AcuSport.
Rally House Opens Second Colorado Location
Rally House has opened its second storefront in Colorado with Rally House Alcove on Arapahoe in Boulder.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
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