Beyond, Inc., the owner of Overstock, Bed Bath & Beyond, Zulily, and other online retail brands, announced the grand reopening of Overstock.
The company, formerly known as Overstock.com, Inc., acquired certain intellectual property assets of the Bed Bath & Beyond banner from Bed Bath & Beyond, Inc., under a Bankruptcy court-supervised process in June 2023. In March 2024, Beyond, Inc. acquired the intellectual property and other brand assets of Zulily, the now-defunct e-commerce retailer, opening the door for the expansion of categories to footwear and apparel.
The revived Overstock.com, another retail rehab project led by investor and business mentor Marcus Lemonis, now has a new look and feel and an inventory lineup that includes closeouts, liquidation, factory direct, reverse logistics merchandise, as well as expanded new and legacy categories.
The company reported that the site’s plans feature “millions of products in categories, including indoor and outdoor furniture, apparel and footwear, rugs, decor, lighting, jewelry and watches, sports and entertainment collectibles, home improvement, luggage, storage and organization, kids and babies, and pets.”
“As you visit the site today, it’s clear that we’re not just rebuilding legacy Overstock, but expanding the total offering into the vast white space that exists through categories including excess and distressed inventory,” said Dave Nielsen, president of Beyond, Inc. “I am encouraged by our accelerating revenue run-rate in our first 90 days and see growth potential.”
Lemonis, executive chairman of Beyond, Inc., said the company plans to “ultimately penetrate multiple industries where they know there is a tremendous need to bring buyers and sellers together for a true win-win.”
Lemonis has been a director of Beyond since October 2023 and became chairman of its board in December 2023. As executive chairman, he works closely with the management team to lead and execute Beyond’s strategic priorities, including expanding customer offerings, driving operations, and enhancing shareholder value. Lemonis is also the chairman and CEO of Camping World Holdings, Inc., responsible for growing both Camping World and its sister membership and services company Good Sam to become the “world’s largest RV and outdoor retail affinity group.”
“We believe that our company can be an online leader, helping manufacturers, retailers, distributors, and lenders solve complex inventory problems to generate cash and improve their own profitability while creating a frequently visited, value-centric destination for consumers,” said Lemonis. “This isn’t just about relaunching Overstock, but rather reimagining its significant possibilities. We will continue to establish partnerships and joint ventures to create product and deal flow, as well as unique ways to monetize the Overstock brand.”
