End2End Outdoor adds North Central territory while Ground Up Sales takes over Southeastern region.
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Meindl USA Expands Premium Boot Line with MFS Vakuum Hiker
Boot adds a new offering to the brand’s popular MFS Vakuum collection
Roka Redefines Speed, Control and Comfort with New Maverick X.3 Wetsuit
Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is built to enhance your performance with effortless efficiency. The updated Maverick […]
Noble Biomaterials Showcases Ionic+ Innovations with “Planet Positive” Campaign Launching at Global Tradeshows
New campaign highlights how Noble’s Ionic+ portfolio has the ability to lower fabric care maintenance and extend product life.
Matador Gear Cubes: Enhancing Travel Organization for a Smooth Journey
Boulder, Colo. (March 21, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: Matador Gear Cubes. Designed to revolutionize the way travelers organize their gear, these premium packing cubes offer unparalleled functionality and efficiency. Matador’s Gear Cubes come in a […]
TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Japan Cycling’s high-performance teams will now use TrainingPeaks exclusively in their training. Service available at a discount for all federation members.
TrainingPeaks Becomes Official Training Software of German-Based power and pace
Björn Geesman’s coaching project will utilize TrainingPeaks’ industry-leading planning, tracking, and analysis tools for its best-in-class training plans.
TrainingPeaks Partners with German Cycling as Official Software Provider
BDR elite riders and coaches will now use TrainingPeaks exclusively in their training. Service available at a discount for all members.
TrainingPeaks Becomes Official Training Software of Purple Patch Fitness
Matt Dixon’s Purple Patch will utilize TrainingPeaks’ industry-leading planning, tracking and analysis tools for one-on-one and group coaching.
Matador Launches Blackout Sleep Mask + Earplugs
Boulder, Colo. (March 6, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative accessory is built to redefine how travelers rest and recharge on the go. Designed with the modern traveler in mind, the […]
Roka Extends Partnership with Ironman World Champion Lucy Charles-Barclay
The partnership also now includes performance eyewear
TrainingPeaks Announces Partnership with German Triathlon Union
World’s second largest triathlon association selects TrainingPeaks as official training and coaching software
Gerber Gear Celebrates 85 Legendary Years
Founded in Portland, Oregon, Gerber has been designing and manufacturing equipment and outdoor products since 1939
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
Boulder, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our goal with this new collection […]
Roka Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) — Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase Roka’s commitment to promoting excellence, performance, and style in the […]
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