Agency: Backbone Media

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

Anon and Fragment Team Up for Limited-Edition M4 Goggle

February 17, 2024 Press Release

Burlington, VT (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The M4 Fragment goggles are dedicated to […]

5.11 Tactical Announces New EDC Items for Winter 2024

December 19, 2023 Press Release

Costa Mesa, Calif. (Dec. 18, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear is thrilled to announce new everyday carry (EDC) products for Winter 2024. Built with functionality and durability in mind, these new products are designed to meet the needs of first responders, outdoor enthusiasts, and everyday individuals who prioritize preparedness in their […]

TrainingPeaks Launches Apple Watch Custom Workout Integration

December 15, 2023 Press Release

Louisville, Colo. (December 14, 2023) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today released a new integration with Apple Watch that allows users to send structured bike and run workouts from TrainingPeaks directly to the Apple Watch Workout app. This integration brings together the proven effectiveness of personalized training and coaching through […]

Grundéns Continues Sustainability Journey with Recyclable Packaging For Apparel

December 1, 2023 Press Release

November 30, 2023 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new Vela packaging for its complete apparel line, improving upon its previous bio-degradable packaging. Vela bags are weather resistant, durable, FSC certified paper bags that are curbside recyclable. Each year, 500 billion plastic bags are used worldwide […]

Maven Bolsters Premium Line of Optics with RS1.2 Riflescope and S.3 Spotting Scope

November 28, 2023 Press Release

Lander, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of research and development, resulting in a […]

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